Ice cream maker Ben & Jerry’s has been sued by an environmental advocate who mentioned it deceived shoppers by touting that the milk and cream it makes use of to make ice cream got here completely from “glad cows.”
In a grievance filed final week, James Ehlers mentioned Ben & Jerry’s “breached shopper belief” by representing that the milk and cream had been sourced from cows on Vermont dairies that take part in its “Caring Dairy” program.
Ehlers mentioned lower than half the milk and cream really got here from “glad cows,” with the remainder coming from “factory-style, mass-production” dairy operations.
He mentioned the deception enabled Ben & Jerry’s and its dad or mum Unilever Plc to cost premium costs, unjustly enriching themselves and violating a Vermont shopper safety regulation.
The proposed class motion filed on Oct. 29 within the federal court docket in Burlington, Vermont seeks damages for ice cream purchasers nationwide and in Vermont, and to cease Ben & Jerry’s from claiming its milk and cream got here from “glad cows” on “Caring Dairy” farms.
Ben & Jerry’s spokeswoman Laura Peterson mentioned the corporate doesn’t focus on pending lawsuits, however was “dedicated to constructing a resilient, regenerative dairy provide” and thought of its Caring Dairy program “essentially the most progressive within the business.”