DUBLIN, May 13, 2020 / PRNewswire / – The “Italian Bottled Water Market – Growth, Trends and Forecasts (2020-2025)” a report was added to ResearchAndMarkets.comthis offerings.
The Italian Bottled Water Market is projected to grow at a CAGR of 2.18% over the forecast period 2020-2025.
Bottled drinking water market at Italy already established, but growing slowly. High volume sales growth is expected from the still water segment, while high value growth is expected from the sparkling and functional water segment. This can be attributed to high consumer demand for high quality premium luster and enriched drinking water, especially from the food service sector, where bottled water is usually charged at a much higher price than in off-trade retail distribution channels. Increasing tourism Italy has facilitated the growth of food service expenditure in recent years, which in turn has driven the growth of the bottled water market.
Main Market Trends
Growth in Food Service Spending and Tourism Growth
The growth of food service channels is a major driving factor for the value of bottled water sales because food services occupy more than 60% of the market share due to high product prices in these channels. In addition, bottled water in Italian restaurants is associated with premiumization and is known to often carry a 5-fold price at food service outlets compared to supermarkets, thus affecting its value of consumption mostly.
Furthermore, with 62.15 million tourist arrivals in 2018, Italy ranked fifth in the global list of countries with the largest number of international tourist arrivals and tenth in the largest international tourism expenditure. This is one of the most popular tourist destinations in Indonesia Europe and globally, noted an increase in tourist arrivals over the past few years, which is driving up spending on food services and consumption of premium bottled water, an inherent part of food service spending in the country.
Still Water Holds the Largest Market Share
Water still gets the biggest benefit from increasing demand for healthy drinks in general because it is considered a healthy alternative to other soft drinks and quenches thirst more than soda water. There is also a tendency for Italian consumers to use still water to cook at home. The spring is still another bright spot in the Italian water industry, even though the segment is still very small. Springs are increasingly being used in the water cooler segment.
In addition, mineral water is also a major part of the water segment that still exists in the country. Italy is a country rich in mineral water and, which is considered the constitution of its orography, it can rely on natural mineral water of different origin and composition as a result of granite, calcareous dolomite and volcanic rock. It is one of the main exporters of mineral water United States of America.
Major companies in the market are involved in mergers and acquisitions, geographical expansion, product innovation, and partnerships to build a broader consumer base for bottled water and strengthen the company’s overall sales. Some of the main players in Italy Bottled drinking water markets are Acqua Minerale San Benedetto SpA, Ferrarelle SpA, Refresco Group BV (Spumador SpA), and Lauretana SpA.
Main Topics Covered
1.1 Learning Outcomes
1.2 Study Assumptions
1.3 Scope of Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Movers
4.2 Market Restraints
4.3 Analysis of Five Porter Strengths
4.3.1 Threats of New Participants
4.3.2 Bargaining Power of Buyers / Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threats to Replacement Products
4.3.5 Intensity of Competing Competition
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Still Water
5.1.2 Sparkling Water
5.1.3 Functional Water
5.2 With Distribution Channels
5.2.1 Supermarket / Hypermarkets
5.2.2 Convenience Stores
5.2.3 Home and Office Delivery
5.2.5 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategy
6.3 Market Share Analysis
6.4 Company Profile
6.4.1 Acqua Minerale San Benedetto SpA
6.4.2 Nestle SA (Sanpellegrino SpA)
6.4.3 Fonts in Vinadio SpA
6.4.4 Ferrarelle SpA
6.4.5 CoAgI International SpA
6.4.6 Acqua Lete
6.4.7 Lauretana SpA
6.4.8 Refresco Group BV (Spumador SpA)
6.4.9 Maniva SpA
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 CONSUMER BEHAVIOR ANALYSIS
9 IMPACT OF COVID-19 ON MARKETS
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