Gigi and Bella Hadid’s cousin has been named the brand new face and physique of Debenhams lingerie.
Joann Van Den Herik is a 19-year-old mannequin from The Netherlands.
Her father, Leo Van Den Herik, is the brother of Gigi and Bella Hadid’s mom, Yolanda Hadid.
Plus dimension mannequin Van Den Herik believes strongly in selling physique positivity and so will now proceed to take action by modelling the Debenhams SS18 Beautiful DD+ lingerie assortment.
“I believe it’s essential to point out all of the girls and boys on the market that dimension doesn’t matter and that you just’re good the way in which you’re,” she stated.
“I translate that into my work as a mannequin and on social media.”
Though Van Den Herik could seem as if she’s the epitome of confidence, she has struggled with physique picture points previously.
“All my life I’ve been focussed on my weight,” she wrote in a current Instagram submit through which she in contrast two photographs of herself, one which confirmed her dolled up and the opposite in a extra pure gentle.
“I grew up considering ‘fats’ is the worst factor you might be known as by somebody.
“However calling somebody fats, says extra about the one who stated it, than about your self.
“I like you could see my imperfections, my fatrolls, my imperfect pores and skin, my cellulite. These are all my insecurities in a single single image.
“I’m glad I realised that my physique is nice and that ‘good’ doesn’t exist.”
Sharon Webb, head of shopping for and design for lingerie at Debenhams, could be very happy that Van Den Herik is modelling the Beautiful DD+ lingerie vary, which fits as much as a 40HH cup dimension.
“Joann is a improbable ambassador for our Beautiful DD+ model,” she stated.
“Her optimistic angle and physique confidence message is extremely inspirational and one thing that so many shoppers can relate to, we’re so excited to be working together with her.”
Van Den Herik frequently shares her views on supporting physique positivity together with her 58,000 Instagram followers.