King’s Candy Crush Friends drives franchise to 262 million monthly active players

Activision Blizzard‘s King cellular video games division had 262 million month-to-month energetic customers within the third fiscal quarter ended September 30, reported in its earnings report right this moment.

Launched in October, Sweet Crush Saga Pals reached the highest of the iPhone obtain charts in 93 international locations inside three weeks, the corporate mentioned.

General, Activision Blizzard had 345 million month-to-month energetic customers. Gamers spent a report 52 minutes per day in Activision, Blizzard, and King video games within the quarter.

This quarter, King had two of the top-10 highest-grossing titles within the U.S. cellular app shops for the 20th quarter in a row, with Sweet Crush Saga at No. 1 once more. King’s promoting enterprise continued to exceed plan with web bookings rising virtually 50 % from the earlier quarter, albeit off a comparatively small base.

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