Mindshare Pakistan takes home top honors at Campaign Asia ‘Agency of the Year’ awards

The South Asia ‘Company of the Yr’ awards had been held on in Mumbai on 4th December, recognizing the very best particular person and company expertise throughout South Asia within the business.

The award acknowledged high achievers throughout the inventive, media and activations business spectrum.

Representing the Pakistani contingent, Mindshare Pakistan obtained the highest award, because the Gold Award winner of the Pakistani Media Company of the Yr. Progressive processes initiated and powerful yearly outcomes pushed Mindshare above its rivals as a deserving winner of the class.

Mindshare Pakistan, a subsidiary of Group M Pakistan, and owned by the World WPP community, formally introduced its operations in Pakistan again in 1999. With an elaborate and big range of worldwide and native purchasers, Mindshare is the most important Media Company of Pakistan. The company had extra to rejoice later within the evening, as Mindshare South Asia gained the Gold within the South Asia Company of the Yr award, capping a profitable 12 months for the regional and native companies.

Among the many particular person awards, the South Asia Younger Achiever Award featured two aspiring feminine Pakistanis claiming the class as Gold and Silver Award Winners. Sanober Ali Shah (Gold) and Wardia Ather (Silver), simply of their mid-20s, had been stepping as much as positions of management at Mindshare Pakistan, and have become instrumental in executing key media campaigns and main course of reformations via the 12 months, contributing the to the company’s successes throughout that point.

“We at Mindshare are dedicated to pushing boundaries. We try for the unachievable, and that’s what units us aside from our competitors. Our groups are interweaved in a carefully knit community, which paves method for collaboration. That’s the place our greatest work comes from. Most significantly it’s our Purchasers and Companions that enabled us, trusted us and vouched for us. We share this win with them equally,” mentioned Agha Zohaib, Normal Supervisor of MindShare Pakistan whereas sharing his views after a celebrated evening on the Company of the Yr Awards 2018.

 It’s significantly promising that younger feminine expertise shone via within the class, promising a change in stereotype of Pakistan’s extra patriarchal notion. Nevertheless, Mindshare Pakistan’s feminine expertise excelling isn’t a brand new phenomenon, with Fatima Khalid, who led the Pepsi Co. workforce at Mindshare, being acknowledged in Marketing campaign Asia “40 Girls to Watch below 40” simply earlier this 12 months.

“It’s actually heartening to see each Younger Achievers coming in from Mindshare Pakistan. We really feel proud to have gained Gold in Company of the Yr with Mindshare Pakistan, and silver with Maxus. It’s humbling to have these honors making their option to the GroupM trophy cupboard,”  mentioned GroupM CEO, Fouad Hussain, whereas sharing his ideas on the success.

 

Marketing campaign Asia proved to be a promising evening for Mindshare Pakistan, and a hope that our native companies preserve delivering greater normal of excellence sooner or later!

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