NNew Zealand’s largest food distributor, Foodstuffs, is testing virtual check-in solutions aimed at increasing customer comfort and safety during supermarket visits.
This solution in response to the prime minister of New Zealand, Jacinda Ardern, imposed ‘Level 4’ security measures to prevent the spread of the corona virus among the people.
Preventive measures include maintaining a distance of 2m between each person, as well as limiting the number of people in one place at a time.
The check-in solution is currently being tested at two Foodstuffs supermarkets, the new world kumeu and Royal Oak pak’nsave, in New Zealand, and chief digital officer for North Island Foodstuffs, Simon Kennedy, said that he had received very positive feedback.
“Our goal with a virtual ‘check-in’ solution is to improve the customer experience when New Zealand comes to our shop for important shopping,” Kennedy said.
“The physical long-distance steps we need to maintain the team’s inspiration to innovate solutions that will simplify store arrival and give customers the flexibility to wait where they want to.”
In trials, customers must ‘check-in’ before entering the store. They can do it virtually, through their cellphones, or directly at the customer service desk.
Based on Supermarket News, customers who check-in on their mobile will receive a text when it’s their turn to enter. Customers who physically check in with the team members at the table will put their names on the list, and their names will be called when it’s their turn to enter.
“New Zealanders settle into a new normal and consolidate their stores into one big shop so they can stay at home and stay safe,” Kennedy said.
“This is good for all customers, but especially for those who are vulnerable or elderly who can now wait in a more comfortable place. By booking a virtual place in line, they can now wait in their car or take a walk around the block to get some fresh air. ”
A further national trial launch is scheduled for discussion.
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