Tourism New Zealand takes aim at Instagram cliches in new videos | Instant News

Tourism New Zealand is sick of seeing your hot dog’s paw on Instagram.

The Crown Agency, which is responsible for promoting New Zealand tourism, has spent the last few months encouraging Kiwis “Do something new”. Now they’re asking travelers to share something new on social media – rather than using old tired tropes.

In a ridiculous video, comedian Tom Sainsbury describes how domestic tourists go to great lengths to copy photos they see on social media, and this summer the agency banned anyone traveling under “social influence.”

The classic stretched out pose is often used for places like Roys Peak in Wanaka.


The classic stretched out pose is often used for places like Roys Peak in Wanaka.

Among the clichés he refers to are the “back shot of the hot tub,” “the man sitting silently on a rock contemplating”, and the “mountain eagle” pose often seen on mountain peaks such as Roys Peak in Wānaka.

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The video was based on Tourism NZ’s “Do Something New” domestic tourism campaign, which was launched last May in response to border closings due to the Covid-19 pandemic.


The former All Blacks captain did something new by jumping out of the plane over Mount Maunganui.

“We noticed that the same image or pose kept popping up, over and over, regardless of location,” said Tourism NZ domestic general manager Bjoern Spreitzer.

“There are so many amazing things to do in New Zealand, outside of social trends.”

Kiwis who used the hashtag #DoSomethingNewNZ on Instagram to share photos of their creative travels before the end of February will enter the raffle to win a $ 500 domestic travel voucher.

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