KARACHI: Shaan-e-Pakistan brings the second edition of the Shaan-e-Pakistan Music Achievement Award (SEPMA) with the Digital Music Summit which is combined with Pakistan’s biggest music wonder under one roof. The three-month SEPMA event, led by HumaNassr, will be global, bringing together musicians from all genres, giving them an opportunity to be heard internationally.
Summits in Karachi, Lahore and Islamabad began with a white carpet that musicians, producers and other industry moguls went through before entering the event. Due to the nature of the current world situation, all SOPs such as social distance, the use of face masks and hand sanitation are carried out on every guest arrival by the SEPMA Team.
In Karachi, the conversation took place at Cafe Koel and was guided by actor and host, Hira Hussain. With him, Shaista Lodhi, Sidra Iqbal and Faizan Haqquee acted as moderators for the discussion.
Some of the biggest names in entertainment were invited to speak at the summit, they included: Javed Sheikh, YBQ, Omar Omari, Saqib Malik, Ali Tariq, AlizehValjee, SaifSamejo, IrfanPardesi, Ali Ashraf, Rasikh Ismail, and FaakhirMehmood. The summit begins with a welcome message, followed by speakers who discuss music-centric topics such as:
1. The Future of Music in the Digital Age
2. Legacy of Music – Sur aurKahani
3. The Role of Music in Performing Arts
4. Music in Brand and Marketing
5. Evolution of Music in Film
6. The Importance of Justice and Compassion in Society through Music
7. The Future of Pandemic COVID Music Posts
8. Connection between Music and Mental Health
9. The Evolution of Music in the Digital Age
10. Connection between Food and Music
11. Importance of the Music Industry for the Government
12. International music subsidies and budgets
The composition of the Lahore players includes, Shafqat Ali Manat, Seemi Raheel and Shahzad Nawaz. In Islamabad, ShahnazMinallah, NaeemZamindaar, Dr. Masuma Anwar Bangash, Abbas Ali Khan, Ali Ashraf, Arieb Ahzhar and Sarmad Ghafoor participated in the summit that took place at Eco Haveli on Peach Street.
On that occasion, Huma Nasass, stated, “This is the first digital digital achievements of Shaan-e-Pakistan to emerge during the difficult times of this global pandemic. Music connects all fields of life, and SEPMA connects and collaborates all industries to improve the cultural environment of Pakistan and Pakistan Pakistan internationally. Of course, all music connects and SEPMA mix tape volume 2 will feature more original music by talented Pakistani musicians. “
SEPMA 2020 aims to repeat the best practices of the previous year, bringing together the Pakistani music fraternity to celebrate the diverse works of singers and musicians from all over the world. Because of the COVID-19 pandemic, the committee will use different media to deliver news for the Summit with a greater focus on digital media. Ground events continue according to plan with appropriate safety procedures. The SEPMA team has restructured the award ceremony strategy to be interesting and entertaining, despite heavy restrictions on the field.
IMM and Geo Kahani are official media partners with Talking Point as the official PR company for the SEPMA 2020. The musical summit can be seen on Shaan-e-Pakistan’s official media partner channel and YouTube channel. Among the key strategic partners who support Shaan-e-Pakistan passionately are, NOVA Color, Social Squad led by CEO Fahd and Aisha, Koel Gallery by Noorjehan and AqeelBilgrami, Irtiqa Hassan Interiors PVT Ltd., Soul Sanctuary, Wok Asia, EMI Pakistan, Interlink Multimedia and The Poet Restaurant.
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