Check out our special podcast on in-game advertising with the Facebook Audience Network | Instant News


Sponsored articles: Monetization experts talk about the app offering and its support for online businesses

In this special sponsored GamesIndustry.biz podcast, we spoke with Imran Khan of the Facebook Audience Network to discuss monetization methods for mobile games and in-game advertising.

This week’s podcast covers all forms of monetization and provides ideas and guidance on how to maximize revenue for game developers. Khan will reveal why the gaming industry needs to look at more than just in-app purchases as the de facto monetization model for mobile gaming.

One of the main focuses of a podcast is on the app offering. Offer application is a way for game publishers and developers to create impartial and open auctions on their in-game ad inventory. It offers every advertising opportunity to multiple sources simultaneously, which increases competition and monetization for game creators.

The podcast also discusses the methods used in-game and in-app advertising can help drive commercial success for your business.

You can find more information about ad monetization and how app offering is changing business here.

You can listen to the sponsored episode below, subscribe to us RSS feed, or download the file directly here. It is also available via Spotify, iTunes, Google Play, Stitcher, Overcast, Player FM, TuneIn and other widely used podcast platforms.

Music title by Julian Villareal.

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