The industry is in dire straits because locking is exacerbating the financial problems caused by the ban on Bollywood films
ISLAMABAD / LAHORE: After investing millions of dollars to build and maintain their multiplexes, owners from Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Sialkot, and Hyderabad have suffered heavy losses due to coronavirus lockdown. And now, it looks like a little make up that they can do on Eid also won’t happen this year.
Distributor Nadeem Mandviwala explained how the business had been in a landfill after the government banned the screening of Bollywood films last year. “Initially there was a lack of local film production. But even what was released before the co-19 hit didn’t perform well, “he said The Express Tribune.
Mandviwala reiterated how Hollywood plans to broadcast the 2020 release in September but the situation in Pakistan is getting worse day by day. In a country where entertainment is demanded but entertainers are criticized and films are not suitable to compete with low-cost international productions that are screened in the same cinema, survival is difficult.
“With a monthly rent of Rs4 million, expensive films cannot meet our expenses. Setting up digital cinema and computers requires almost Rs20 million to Rs30 million. The cinema has been closed for 50 days now and without maintenance, the machine we use might stop working. Who will compensate us? “Mandiwala asked.
He continued to complain about the government’s lack of interest in maintaining these houses, adding that even if the government gave permission to show the film again, the owner would remain confused after accommodating the audience according to the SOP.
“It is impossible to set salaries, pay bills, and taxes,” complained Mandviwala.
The Punjab government has decided to close the cinema on Eid, with the provincial government rejecting the attraction of cinema owners. An official, on condition of anonymity saying, “Making arrangements to ensure SOPs being followed in theaters will not be feasible during Eid. Therefore, we have decided that all theaters will remain closed.”
Not to mention, the film releases are scheduled for Eid, including Fawad Khan and Mahira Khan The Legend of Maula Jatt and Urwa Hocane’s production debut Tich button, Together with several others produced in Rawalpindi and Islamabad, has been postponed.
– URWA HOCANE (@VJURWA) November 24, 2019
Given the ongoing crisis, announcements that allow the release of these films can only occur once the situation improves. According to a senior official of the Film Center Council, “Censorship certificates were issued for films in March and the agency gave approval for commercial and non-commercial film screenings. But the federal government closed down cinema halls for public safety and nothing could be done until they reopened in line with the new SOP. “
Chairman of the Pakistan Film Distributors Association, Chaudhry Ejaz Kamran, however, believes the situation is the same throughout the world. “We have films that were finished before Covid-19 took over, but the producer wanted to wait until Eid to release the films. Because the cinema won’t be reopened – and it shouldn’t be until arrangements are made for people’s safety – we will work on strategies to streamline their stalled releases. We need to observe the international film market and wait for the right moment, “he concluded.
Have something to add to the story? Share in the comments below.
to request modification Contact us at Here or [email protected]