In line with its almost 20-year-long custom, Pantone has reserved the primary week of December for an enormous announcement. Yesterday, the New Jersey-based firm — a self-proclaimed international authority on coloration, as famous by CNN — unveiled the 2019 Pantone Shade of the Yr: a “vibrant, but mellow” shade of peachy orange named “Residing Coral.”
Described as “an animating and life-affirming coral hue” that dons a golden undertone to energise and enliven our spirits, Residing Coral “embraces us with heat and nourishment to supply consolation and buoyancy” in our agitated lives, states Pantone.
“Symbolizing our innate want for optimism and joyful pursuits, Pantone 16-1546 Residing Coral embodies our need for frolicsome expression.”
In accordance with the corporate, the Shade of the Yr 2019 is each nurturing, “evocative of how coral reefs present shelter” to a wealthy variety of life, and energetic, exuding a vivacious vibe that “encourages lighthearted exercise” as a response to the aggression of social media and the fixed invasion of digital know-how.