PEMRA bans advertisements that includes Indian content material, actors

ISLAMABAD: After slapping a ban on Bollywood content material, the Pakistan Digital Media Regulatory Authority (PEMRA) on Thursday banned the published of commercials produced in India or that includes Indian actors and characters.

In a notification, the authority recalled that it withdrew the permission for airing Indian channels and content material on the instructions of the Supreme Courtroom in October final yr.

“Nevertheless, it has been noticed that commercials of varied merchandise of multinationals that are both produced in India or carrying Indian characters/abilities [are] being aired on digital media,” mentioned the regulatory authority.

It famous that the federal government had introduced to have a good time this yr’s Independence Day in solidarity with Kashmiris within the wake of escalation in tensions between the 2 nations over the Kashmir concern.

Nevertheless, the airing on the similar time of commercials produced in India and carrying Indian expertise on Pakistani media was tantamount to “negating the state coverage”, the authority mentioned.

It additionally noticed that the looks of Indian characters on Pakistani TV screens “aggravates miseries of Pakistanis who’re perturbed over Indian atrocities on Kashmiri brethren”.

In view of the above, Pemra banned the published of all commercials that includes Indian expertise by invoking Part 27(a) of the Pemra Ordinance 2002. The merchandise whose commercials have been significantly focused by the authority embody: Dettol cleaning soap, Surf Excel powder, Pantene shampoo, Head & Shoulders shampoo, Lifebuoy shampoo, Fogg physique spray, Sunsilk shampoo, Knorr noodles, Sufi, Honest & Beautiful face wash, and Safeguard cleaning soap.



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