Thousands of disadvantaged basketball fans will receive a refund of more than $ 5 million for tickets purchased for the Australia-America exhibition series that was very popular last year in Melbourne.
An Australian Competition and Consumer Commission investigation found that fans in two matches in August were misleading about the quality of the views of their seats in the Marvel Stadium section.
They were also found to be targeted by fake advertisements by TEG Live promoters.
The top NBA stars who appeared in promotional material – including LeBron James, Kevin Durant, Paul George and James Harden – ultimately did not play in two matches.
A record crowd of more than 50,000 fans attended each event.
“In our view, TEG Live’s behavior is unacceptable, and we are pleased that around 5,000 consumers will receive an automatic refund before the end of July,” said ACCC Chair Rod Sims.
TEG Live creatives use stadium images that show floor-level seats will be level.
But the chairs in the game are not tiered and many consumers have obstructed views.
Hollywood star Russell Crowe was among a crowd of fans who took to social media to express anger at the bad views of their seats, claiming he had paid $ 1500 for his ticket.
Floor-level chair fees range from $ 895 to $ 3995 for hospitality packages.
In a statement, the ACCC said: “TEG Live claimed it made false or misleading claims about seating at a match held in Melbourne and acknowledged the ACCC’s concern that they might have violated the Australian Consumer Law by misleading consumers about national basketball team players The United States. Will play, or will be available to play, in the game. “
Only four players selected in the initial 35-player US squad – Harrison Barnes, Kemba Walker, Khris Middleton and Myles Turner – play in Melbourne matches.
According to the ACCC, TEG Live must now “include prominent disclosures in advertisements regarding player participation and seating” for upcoming events.
For the next three years, TEG Live must report to the ACCC annually about any advertisements that refer to individual players who did not participate in the event.
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