The 37-square-meter space was opened in partnership with Tag Heuer, and the interior featured a gray and red theme and furniture, reflecting the brand’s automotive heritage.
This boutique now has more than 150 watches to buy, including the latest Tag Heuer launch, such as the Tag Heuer Connected watch, as well as a series of heritage items.
Together with the third generation Connected Watch, this boutique will feature models from the Carrera, Aquaracer, Monaco, Formula 1, Link and Autavia collections.
Watford Boutique is the last of three Tag Heuer boutiques that opened this summer, having recently opened in Oxford and Kingston.
Rob Diver, managing director of Tag Heuer UK and Ireland, said: “With the opening of the Watford boutique, we are delighted to be able to bring the full and deep TAG Heuer experience to customers.
“This is an exciting time when we want to grow our retail offerings and activities throughout the UK with this new boutique, the final three which opens during the summer months with The Watches of Switzerland Group.”
He added: “Because Tag Heuer has enjoyed a very high level of awareness throughout the country, we hope to build this even more by presenting the best of Tag Heuer and this fruitful partnership.”
Craig Bolton, executive director at The Watches of Switzerland Group, said: “We are very pleased to announce the opening of the very modern Tag Heuer boutique at the iconic Harlequin Center in Watford and excited to see the partnership of The Watch of Switzerland and Tag Heuer continue to grow from strength to strength . “
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