Bain & Company added partners in Germany and Switzerland | Instant News

Bain & Company has recruited three new partners externally in Germany and Switzerland.

Munich-based partner Oliver Gertz is a leader in the practice of FRWD @ Bain Bain, which provides digital marketing services. This unit supports clients with creative teams, media optimization, data science and advertising technology to drive business results.

Gertz has been assigned to lead the expansion of the unit in the German speaking area. He brings more than two decades of experience in marketing, customer experience and media planning to the company, gained in the agency world. Prior to joining, he spent 15 years at MediaCom Worldwide, most recently as the company’s global head of programmatic advertising. Previously, he was instrumental in building MediaCom’s digital teams in 25 markets in Europe, the Middle East and Africa.

After serving Kearney for 21 years, Axel Erhard has been with the Consumer Products practice Bain & Company, also based in Munich. He mainly supports clients on large scale transformation projects, performance enhancements, restructuring, mergers & acquisitions, and post-merger integration.

This 47-year-old man has a wide track record in both consumer and retail goods companies. He has also advised companies in the pharmaceutical industry.

While in Switzerland, Christian Westermann has joined Bain’s Zurich office as a partner. He specializes in assisting clients in identifying and implementing technology and data-driven business models, through the application of such technologies

advanced analytics, artificial intelligence, and machine learning. The focus is on clients in the banking and insurance industry.

Prior to joining Bain & Company, 47 year old Westermann worked at PwC in Switzerland for 14 years, where he most recently was head of the Data Analytics division.

In the summer, Bain’s German arm was lifted Wilko Stark – a former leader at Mercedes-Benz – as a senior advisor to its Automotive practice.

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