Ducati ended 2020 with a strong recovery, crowned by the MotoGP Constructors World Title
The best six month period ever allowed Ducati to end the year with 48,042 bikes sold in over 90 countries
China, Germany and Switzerland confirm their growth trends, yields which are increasing compared to 2019
The Ducati Scrambler is the best selling family in 2020 with sales of 9,265 units while the Streetfighter V4 is the most distributed model with 5,730 bikes.
The new products in the Ducati 2021 range generated a very positive order portfolio at the start of the year allowing us to look to the future with enthusiasm and confidence.
Borgo Panigale (Bologna, Italy), January 13, 2020 – Despite the complex global situation and seven weeks of production stoppages at the very peak of the season that impacted the first six months, Ducati Motor Holding closed 2020 with a second record. half.
Thanks to the results obtained from July to December, Ducati was able to produce a total of 48,042 motorbikes in 2020, limiting the difference in sales compared to 2019 to -9.7%. This is a significant result when we consider the impact of the pandemic and the forced closure of Ducati factories between March and April.
The growth trend that has characterized this brand in recent years in China continues, with 4,041 motorbikes sold (+ 26%), and thus the country becomes the fourth largest market for the company Borgo Panigale. The increase in sales compared to 2019 was also recorded in Germany, with 5,490 units (+ 6.7%), and in Switzerland (+ 11.1%). Italy is the first market in the world with 7,100 units.
“2020 is a complex year in many ways and new challenges for everyone in the world. Inevitably, it ended in a different way than we would have liked, but Ducati was able to capitalize on the two-wheeler market recovery trend that started in June, achieving an excellent second half of the year with outstanding results. better than we expected in March. By redefining work methods and processes, we have succeeded in keeping employees safe, staying close to fans, and consolidating the Ducati brand in the world by expanding in several markets such as China. We also won the Constructors World Title in MotoGP for the second time in our history, “he said Claudio Domenicali, CEO of Ducati.
Despite the global situation, 2020 was marked by the conquest of the MotoGP Constructors’ World Title, the continuation of the process of strengthening the sales network, the opening of new Australian subsidiaries and the start of one-time limited series production such as the Superleggera V4 and Lamborghini’s Diavel 1260.
The Streetfighter V4 is the best-selling model with 5,730 units while the Ducati Scrambler is the best-selling family with 9,265 bikes. The Ducati Scrambler is a world filled with freedom, excitement and self-expression. “Land of Joy” marks the return of the true essence of motorbikes, ensuring accessibility and enjoyment in complete safety.
“The final half of 2020 was marked by an extraordinary second half, which allowed Ducati, with 48,042 bikes sold, to recover part of the sales gap that formed in the first months of the year. The company confirms its growth trends in the markets of China, Germany and Switzerland, recording better figures than 2019, ”he added Francesco Milicia, Vice President and Director of Global Sales at Ducati. “During 2020, Ducati is also committed to supporting its worldwide sales network, developing the Ducati Cares program, which will allow Ducatisti to return to their trusted dealership in full safety, or interact digitally to make appointments or evaluate a motorcycle purchase remotely. All without stopping the expansion process followed by the opening of new dealerships and new Australian subsidiaries ”.
The positive trends that differentiate the end of 2020 allow a solid Ducati to look to the future with optimism and confidence. For 2021, the product range is more complete than ever, and immediate interest is reflected in the largest order portfolio ever observed at the start of the year. The first deliveries of the Multistrada V4, the world’s first motorcycle equipped with front and rear radars, have begun and, in the coming months, Ducati dealers will also receive other new Model Year 2021 bikes, including the Panigale V4. SP, SuperSport 950, Monster, and Ducati Scrambler Night Shift.
“We start 2021 with the assurance we have an increasingly complete line-up that is meticulous to meet the needs of different types of motorcyclists. The new products have generated a very positive order portfolio earlier in the year and this is a clear sign of appreciation from our fans. Motorbikes like the new Multistrada V4, which with its technology mark a new milestone for the two-wheeled world, or the Monster, which represents all the essence of Ducati in the most compact, essential and lightest possible form for everyday fun. Even the upcoming racing season will see us participating with a group of young and talented riders, who help us look to the future with constant optimism and desire to improve. ” Claudio Domenicali, CEO of Ducati.
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