BKT Tire has built up its recent title sponsor for the 2021 World Men’s Curling Championship, by sponsoring the offering of the 2021 World Women’s Curling Championship.
Slated to run from March 19 to 28, the World Women’s Curling Championship will be held at Schaffhausen in Switzerland.
The World Curling Federation (WCF) event will feature 14 teams, who will compete for the world title, as well as the qualifying spots for the Beijing 2022 Winter Olympics.
“In a year of challenges, we are pleased that BKT Tires are increasing their sponsorship of our sport by sponsoring the LGT World Women’s Curling Championship 2021 in Schaffhausen, Switzerland,” said WCF President Kate Caithness.
“With the recent joint title sponsorship for our World Men’s Championship, BKT Tires have, in no time, become very involved in supporting our two most important championships in this four-year Olympic cycle and we are very grateful for their significant investment in our sport. . “
The defending world champion is Switzerland, led by Silvana Tirinzoni at the 2019 Championships at Silkeborg in Denmark.
Due to the COVID-19 pandemic, the 2020 edition was discontinued, with the brace already on Prince George in Canada when the Championship was canceled.
“We are pleased to convey our support for curling to become a presenting partner for the 2021 LGT World Women’s Curling Championship,” said Alan Eskow, vice president of BKT Tires Canada.
“Despite the current global situation, it is great that we can still unite the world through sport, and especially curling.
“Best of luck to all countries involved for a safe, healthy and enjoyable World Championship.”
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