Tag Archives: advertisement

Thom Browne Hosts Paris Digital Fashion Week Show at LA Landmark | Instant News

Like almost everything else in 2020, Paris Fashion Week looks completely different this year. Since the event started on September 28th, there have been several live performances with masked audiences, however many designers, including Thom Browne, have chosen to switch to digital.

To showcase her spring 2021 collection (which includes both men’s and women’s wear), Browne is making a short film that takes audiences far, far from Paris 2020. A collection of sporty white blazers, pleated plays, thick knits and beekeeper’s esque hats “is true. “was actually based on the Olympics of the early 1920s,” said Browne. ADVERTISEMENT. It is fitting, then, that the grand staircase at the Los Angeles Memorial Coliseum (which opened in 1923 and hosted the Olympics in 1932 and 1984) served as a runway, and for Olympic athletes (who would have competed in the 2020 Olympics in Tokyo). had it not been postponed due to the COVID-19 pandemic) as a model.

Designed by father-and-son architects John and Donald Parkinson, the Coliseum is a National Historic Landmark, and although renovated in 2019, retains classic elements such as the large peristyle with arches.

To make things even more interesting – and perhaps to speak of a timeless structure – Browne’s film is set 200 years from now, with the Coliseum playing a replica of him on the moon. The spectacle is narrated by Instagram actor and comedian Jordan Firstman, who is best known for his viral impressions of inanimate objects.

Below, Browne informs ADVERTISEMENT a little bit more about setting up an out of this world fashion show amidst the pandemic.

Architectural Digest: Are some of the challenges in combining the show with the pandemic?

Thom Browne: Only logistically can do it. We have very official COVID-19 restrictions as well as doctors and nurses on set for all shooting. Actually during our stay in LA, through casting and all that too. That is perhaps the most challenging. The rest are normal, high-level production types.

“The last few seasons I’ve really played and emphasized the importance of blurring gender lines. “I think it’s something that’s really strong in this collection,” said Browne. “I put it in the next 200 years to tell a story of hope. Looking forward to a world where everyone is receptive and open to everyone’s ideas. “

Courtesy of Thom Browne

ADVERTISEMENT: When did you realize that you wouldn’t be able to have a regular fashion show this year?

TB: In early March I realized that it would be a while before I did anything directly. So during June and July for men and also in September for women, we consciously as a company decided to move forward and think about how we would do things in a responsible way. So that means figuring out how to digitally create something.

ADVERTISEMENT: How is it different from a live performance?

TB: I feel like my show is a story. Of course, they usually come in person. I think it’s a great time to take advantage of making short art films. The collection is completely based on the Olympics of the early 1920s, the clothing sensibilities remain true to that and also refer to the Olympic spirit. One of the most iconic Olympic venues is the LA coliseum. It’s something that can be done, for one thing. And also architecturally it has power and is a stunning location.

ADVERTISEMENT: How do you feel that the clothes and the space architecture complement and complement each other?

TB: The architecture is very hopeful with how grand it is. That’s something I’d really love to see in this collection. I think that’s perhaps the most important message between architecture and dress. Hope you see film.## Title


image source

Australia forces Google and Facebook to pay for news publishers | Instant News

Facebook and Google logos

Peter Foley / Bloomberg | Getty Images

Google and Facebook can be forced to pay Australian news publishers to distribute their content, in important regulatory steps from the country’s competition regulators.

The Australian Competition and Consumer Commission was commissioned by the government earlier this year by developing a mandatory code for technology giants to pay for the use of news content. If agreed, draft code announced by the ACCC on Friday will allow Australian outlets to secure payments in a matter of months.

It aims to address “acute bargaining power imbalances” between news groups and Google and Facebook, the ACCC said. Under the rules, if the publisher and digital platform cannot agree on an agreement after three months of formal talks, will the “final bid” arbitration process be carried out? initiates that the results in the selection of bids “make the most sense” in 45 working days.

“Changes to our rules are designed to create a fair and just playing field,” Australian Treasurer Josh Frydenberg said Friday. “We want regulations in the digital world to reflect regulations in the physical world. We want to ensure increased consumer protection, increased competition and of course we provide a sustainable media environment for all Australians for the future.”

This step could make Australia the first country to force Google and Facebook to pay for news content. It happened after talks between online platforms, ACCC and media companies failed to produce an agreement.

It is not yet clear how much development will impact Google and Facebook’s revenue. Google’s parent company, Alphabet reports the first decline in income in history in Thursday’s second quarter earnings report, while Facebook posted an 11% increase in income. Both companies have been under regulatory spotlight lately, with their CEO appearing alongside Amazon and Apple bosses inside Congress antitrust trial on wednesday.

The draft code will be consulted for a month before being discussed in parliament. If approved, it is expected to be reviewed within one year.

Google said it was “very disappointed and concerned” about the draft mandatory ACCC code.

“This code discounts the significant value that Google gives news publishers across the board – including sending billions of clicks to Australian news publishers free of charge annually for $ 218 million,” Mel Silva, managing director of Google Australia and New Zealand, said in a statement. Friday statement.

“This sends a message about businesses and investors that the Australian Government will intervene rather than let the market work, and undermine Australia’s ambition to become a leading digital economy by 2030. The Australian Government sets a misguided disincentive to innovate in the media sector and doing nothing can solve challenges fundamental in creating business models that are suitable for the digital age. “

William Easton, managing director of Facebook Australia and New Zealand, said the company is currently “reviewing the Government’s proposal to understand its impact on the industry, our services, and our investment in the news ecosystem in Australia.”

Last month, Google said it would do it pay a number of publishers in Australia, Germany and Brazil directly to license their content, as part of a new service that is expected to be launched later this year. This marks a change in tactics for the internet giant, which for years has fended off demands from news organizations to pay for the distribution of their work.

The French competition regulator decided in April that Google must pay publishing companies and news agencies to reuse their content. Such regulatory pressures have increased as news outlets grapple with a sharp drop in advertising spending due to the coronavirus pandemic.


image source

Web advertisements for junk food can be banned under British government plans Public | Instant News

Fast food advertisements can be banned completely online, after the government’s decision to ban unhealthy food advertisements before 21:00 online or on television, as part of its strategy to tackle the obesity “time bomb”.

The steps have been welcomed cautiously though some health experts worry they overemphasize individual responsibility for obesity, rather than address health inequality.

The government has said it will ban junk food advertising before 9 pm and hold a brief consultation on whether it should be expanded to a total ban on online candy and fast food ads.

Other measures include a ban on chocolate, chips and candy at the cashier and displaying calories on menus in restaurants and pubs, including for alcoholic drinks, which are estimated to contribute nearly 10% of their calorie intake to those who drink.

Professor Andrew Goddard, president of the Royal College of Physicians, said the approach did not cover everything as expected by some medical officers, saying it did not take full account of how obesity is “a biological, genetic, and social outcome.” factor “and not just personal choice.

“There is a risk that we will once again fall into a trap mainly focusing on individual responsibility,” he said. “We have taken this road before and it did not work. We know the key to success in overcoming obesity and other health inequalities lies in shared responsibility between individuals and countries. “

The decision to ban junk food advertising has been highlighted as a significant success for obesity campaigners. Open a new package of actions, Boris Johnson and the health secretary, Matt Hancock, underlined how overcoming obesity is a new front in the fight against coronavirus, warning that being overweight puts victims at risk of more severe disease and death.

New measures will include encouraging public information aimed at improving the health of the country after the pandemic. Nearly two-thirds of adults in the UK are overweight or obese, as well as one in three elementary school age children.

Launching the strategy, the government calls obesity a “time bomb” and says the urgency of addressing this problem has been underlined by evidence of an increased risk of coronavirus. Nearly 8% of critically ill patients with Covid-19 in the intensive care unit are obese, compared to 2.9% of the general population.

To promote lauch, No. 10 released a photo of the prime minister, who said he had lost stones since he was hospitalized with Covid-19, taking his dog to walk, Dilyn, on the Checkers yard.

According to an analysis from Cancer Research UK, almost half of all food advertisements shown on ITV, Channel 4, Channel 5 and Sky One are for products that are high in fat, sugar and salt, up to almost 60% between 6:00 and 9 pm when they are most likely to be seen by children.

Michelle Mitchell, British Cancer ResearchThe chief executive, said endless advertisements for junk food provoked cravings and normalized bad diets, “that is why we have been campaigning endlessly for DAS TV, online restrictions and a multi-purchase ban”.

Caroline Cerny from Obesity The Health Alliance, a coalition of more than 40 organizations, called it an “important step” and said that “Eliminating the sharp focus of junk food and ensuring that only healthy foods can be promoted on TV, online and in our stores and provide more support to help people manage their weight.”

Food Promoted products will also be targeted after research shows 43% of food and drinks strategically placed by checkout are sweet. Discounts for fatty foods and high sugar will not be recommended for discounts on fruit and vegetables.

Some campaigners have suggested that the government should also re-formulate highly calorie products. Johnson has long been skeptical of the sugar tax, choosing soft drink levies as a “sin tax” during his leadership campaign. Under Theresa May, Hancock has drawn up a plan for a “milkshake tax” that targets surgical milk drinks aimed primarily at children.

Katharine Jenner, campaign director at Action on Sugar called it “a missed opportunity that the mandatory target for reformulation is to eliminate unnecessary calories, sugar and salt from products that have been removed from Boris. [Johnson]Announcement along with proper enforcement. Also, it doesn’t make sense that a very successful soft drink levy has not been extended to unhealthy sugar foods and other drinks. “

Calorie labeling will apply to chains for the most part, as well as cafes or other takeaway with more than 250 employees. Hancock said: “When you shop for your family or go out with friends, it’s only natural that you are given correct information about the food you eat to help people make good decisions.” Hancock described supermarket promotion as “unhelpful influence”.

NHS services will also be expanded to help Britons lose weight, including doctors who are given an incentive to inform patients that they are overweight and prescribe exercise.

Alison Tedstone, chief nutritionist at Public Health Britain, said the plan was ambitious because the need for action was “the clearest ever”.

He said: “The main reason we gain weight is because of what we eat and drink, but being more active is also important. Making healthier choices easier and fairer for everyone, and ensuring that the right support is available to those who need it, is very important in overcoming obesity. “

PHE refers to studies that show that adults typically consume 200-300 extra calories a day above the recommended daily guidelines.

Announcing the strategy, Johnson said: “Losing weight is difficult but with a few small changes we can all feel fitter and healthier. If we all do our part, we can reduce our health risks and protect ourselves from the corona virus – and eliminate the pressure from the NHS. “

Johnson has promised in his leadership campaign that he will end the “caregiver or rule” state. But the prime minister has suggested his own experience in intensive care with coronavirus has become one of the main reasons for adopting a more interventionist approach to obesity.


image source

How Covid-19 impacts the Brazilian economy | Instant News

Every day we are bombarded with news related to the Covid-19 pandemic, its impact on health, the economy and the world at large. This is very important, because reliable information is the best weapon to combat Covid-19, related to public health and the global economy.

It makes no difference in Brazil. More than 2 million people tested positive for Covid-19, with 80,000 deaths. This will have a profound effect on us socially and economically.

Market forecasts, in periodic bulletins from the Central Bank of Brazil, are less pessimistic than some distributed by international agents. Earlier this month, the International Monetary Fund projected a decline in Brazil’s economic activity by 9.1 percent this year, while the World Bank projected an 8 percent withdrawal. The Central Bank of Brazil, however, sees a 6.4 percent withdrawal in the economy this year.

In any case, a significant decline in economic activity affects the country in a year where a stronger economic recovery is expected. In early 2020, when the new coronavirus pandemic was concentrated in China and it was unclear when and how it would arrive in Brazil, experts estimate annual economic growth of around 2.3 percent.

Market and domestic policies

In an effort to curb sales momentum and at the same time give investors time to understand what has happened in the past few months, circuit breakers on the Brazilian stock exchange have resurfaced, and have also been practiced on other stock exchanges around the world. But Ibovespa had the best second quarter since 1997 and accumulated an increase of around 50 percent, supported by global liquidity that was expanded by measures to combat the economic impact of Covid-19, in addition to lowering base interest rates to historic lows.

Basic Sanitation Law, recently approved by the Brazilian parliament, created new regulatory references with the aim of universalizing water supply and sanitation services, and modernizing the most backward sectors of national infrastructure. This allows a large increase in investment in the collection and treatment of wastewater and water supply networks, with the potential to generate more than 1 million jobs in this sector alone.

To minimize the impact of the pandemic, the federal government has approved R $ 90 billion ($ 17.5 billion) in emergency assistance for around 64.1 million Brazilian recipients. In addition, the Brazilian Central Bank estimates that it will issue up to $ 55 billion in credit to small companies.

The strong tendency towards concessions and public-private partnerships also tends to heat up the Brazilian economy, attract resources and produce jobs. In the Northeast region of the country, the transposition of São Francisco river waters to arid regions, as well as the seawater desalination and artesian well drilling projects, are examples of this effort.

Foreign trade

Despite the Covid-19 pandemic, Brazil continues to record a positive trade balance. In June the surplus was $ 7.46 billion, according to data from the federal government. That’s the best trade balance for June since records began in 1989. This is largely due to agriculture, which grew 23.8 percent this year, compared to the same period last year.

In another initiative to combat the challenges posed by the Covid-19 pandemic, the Brazilian government, through the Securities and Exchange Commission (CVM), issued a series of initiatives aimed at holding a shareholder meeting. The published rules are another indication of the efforts of CVM and market participants have jointly undertaken to make capital market events continue to occur.

Greater optimism

Greater optimism has led some analysts to revise their Ibovespa projections to the top. Goldman Sachs, Bank of America and XP Investimentos all outlined new scenarios, more positive for Brazil’s main stock index in 2020, including considering important phenomena from retail investors in Brazil. Since the beginning of the year, there have been records of the number of individuals entering B3, which has helped reduce the impact of foreign investor outflows.

Market agents oversee risks to emerging economies, especially the Brazilian economy, amid a very challenging scenario caused by a coronavirus pandemic. However, with excess liquidity in the world and a sharp decline in Ibovespa, investors have found a reason to evaluate the national stock market with a better eye.

André Vasconcellos is director of the Brazilian Institute of Investor Relations (IBRI) and leads investor relations at Electrobras


image source

In Fashion-World Star, Chic Milan Aerie | Instant News

“Precious to me is the worst form of luxury,” said Alexander Werz. “Luxury is something you need to live in, something you need to use – every day.” Of course, he knows. Werz, a longtime veteran in the fashion industry, for the past decade, directed the international expansion of Karla Otto – a leading public relations and branding company with crème-de-la-crème clients that included Chloe, YSL, Calvin Klein, Marni, and Oscar de He is old.

This is a career that has taken him all over the world and returned many times. “I have become an anxious bird,” said Werz, who had just been appointed co-chief executive officer of Karla Otto last winter. “I usually never stay more than three days in one place.”

But, like all of us, Werz has found himself holding on for the past few months, this pandemic has stopped its moving ways. In his case, it turned into a happy and productive break – the opportunity to reset and enjoy his new apartment in Milan, a plant-filled oasis in a modern building on Piazza della Repubblica. It was the work that brought him there. “When I joined Karla Otto, I began to come even more to Milan,” recalls Werz, who, at the time, lived primarily between Paris and London. “It was my dream to live here. I love Italy – architecture, color, food. There is no place Life art more inspiring. “

Arched openings frame the dining room, which features family heirlooms including Meissen porcelain and 1920s Italian chandeliers; vintage table and chair Kai Kristiansen.

His wish list included large bones – precisely in the 1950s or 60s – with good light and nice floors. (“Here in Milan, you are obsessed with marble, terrazzo, wood.”) And that needs to be comfortable but not spacious. “I live alone,” he said. “It’s good to live alone but it’s not good in an apartment that’s too big.” After visiting several lists, including buildings by Gio Ponti, he experienced what he described as Mamma Mia when. Delivered through the lobby designed by Lucio Fontana and riding the elevator, Werz arrived on the seventh floor to find a sun-spotted apartment that had been previously changed by Milan maestro Renzo Mongiardino. Just like that, he said, “I’m in love.”

Working with local architect Giorgia Longoni, recurrent collaborator Karla Otto, Werz began to refresh the interior – preserving cheerful pilots, arches and niches of Mongiardino, but renewing the system and covering the walls with new moss-colored silk. “Green is very Italian,” he said. “Everyone looks great in green.” Three bedrooms into two, paving the way for a leather tile platform to do daily exercises and a closet inspired by the closet American Gigolo and The Great Gatsby, two favorite films. The kitchen, meanwhile, was reorganized into German-born SirSatisfaction, with a carefully designed white cabinet and marble center table where to eat and work. And the en-suite bathrooms are lined in gray veined marble that is rich in local landmarks and the eternal source of Villa Necchi inspiration.

While many planters and greenery reveal the hands of Derek Castiglioni, Milan’s famous landscape designer, eclectic furnishings reveal the evolution of Werz’s own style. “I’m German because of education, but a helper,” he said. Thus, the family heirloom (Meissen porcelain, gold-plated mirror) is mingled with vintage treasures by people like Joe Colombo, Pierre Paulin, Kai Kristiansen, and Josef Hoffmann. Meanwhile, circling the living room was a De Stope Non Stop sofa, an iconic work that Werz coveted since childhood, when he grew up not far from the company’s factory. This helps to carve the apartment into a series of conversation rooms – perfect for entertaining intimately or for large crowds. “If you have an apartment like this, it’s about creating a feeling of generosity. People who come must feel welcomed. “Meetings range from dinner for 15 people to parties for even more, with a large buffet in the dining room. But as Werz points out, the rooms work well when it’s just him. “I can work in my room, in the dining room, or in the kitchen. I can sit on three different sofas. I take my coffee on the terrace. I exercise. I cook a lot. “In other words, there is nothing valuable here. Werz said:” I like a living apartment – you have to make it livable. “


image source