Tag Archives: anti racist

What fashion can be learned from beauty activism | Instant News


From social media makeup artists to grassroots bullying brands, beauty is inherently more democratic, perfect for activism, says Uoma Beauty founder Sharon Chuter, who launched Pull Up For Change in the summer of 2020 as a call to action. The exclusivity of top-down fashion makes the industry more resilient, he said.

Scooters must know. After the Black Lives Matter protests that took place in the US and other parts of the world, Pull Up For Change asked companies to share the number of Black employees on their payroll as an act of transparency and unity. While many of the biggest beauty performers participated, including Sephora, Ulta Beauty and Kylie Cosmetics, very few fashion brands responded, Chuter said.

Recently, beauty companies including U Beauty and Beautystack have pledged profits or shared resources to support Asian Americans and Pacific Islanders (AAPI) in response to a rise in hate crime. Several fashion brands have shown support: Gucci, for example, endorses things like Stop AAPI Hate through its platform Gucci Equilibrium, which also has a dedicated Instagram account to update followers on its progress. This week also published the third Chime in for change zines, which seek to promote gender equality. But analysts say that, on the whole, fashion is still inferior to beauty.

“One hypothesis is that beauty brands have a deeper relationship with their consumers than fashion brands,” said Robert Jan d’Hond, managing partner at market research firm Kantar and author of 2020 goals reports on the importance of value-driven business. “They are closer to consumers and closer to diversity and inclusion.”

For years, marketers have viewed racial or political messages as divisive, said Michel Brousset, Waldencast’s chief executive and former president of the L’Oréal group. Today, brand activism is a growing priority for consumers making purchasing decisions. Eighty-four percent of global consumers seek to buy products from companies that support activities they care about, according to Kantar’s Global Monitor 2020 survey. In the US, 65 percent of consumers agree that it is important that the companies they buy from actively promote diversity and inclusion in their business or society itself as a whole. Fashion can learn from the excellence of beauty, but must be committed to its goals.

“What we’re seeing is a growing number of buyers driven by confidence,” said Smita Reddy, global client relations leader and managing director of integrated branding and solutions at Edelman. “These are people who vote with their wallets and they will buy or boycott brands based on their stance. Some might say ‘that’s a very Gen Z thing’ but we see it across all age ranges as well as income levels. “

Accountability among online communities

The bully beauty brand was born on social media, built with a strong founding voice and purpose. This encourages industry heritage players to also be more vocal on social issues than the leading brands in other sectors, said d’Hond.

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New Zealand vs West Indies: New Zealand, Windies to discuss ‘BLM’ support during tour Cricket News | Instant News


WELLINGTON: New Zealand coach Gary Stead said they would meet them West Indies colleagues on Thursday to discuss whether to show support for ‘Black Lives Matter‘(BLM) during the upcoming tour.
The West Indies and British teams kneel and wear the ‘Black Lives Matter’ logo on their shirts during their Test series earlier this year as part of a global protest against racial injustice.
“What happens in the case of a knee injury or something like that will be discussed with the West Indies,” Stead told reporters in Auckland on Wednesday ahead of Friday’s first Twenty20 match.
“We meet with them to make sure we understand how they feel about it and understand their point of view. It is part of our education.”
New Zealand Crickets has worked with the country’s Human Rights Commission on ‘Give Nothing To’ Racism‘as part of the process, Stead added.
NZC will also be featured anti racist messages around the field during the series.
“We paired up with them on our own message around that and made sure that we had our own stand on those things,” said Stead.
West Indies captain Jason Holder and his team were rewarded for their efforts to spread a message of anti-racism reinforced by George Floyd’s death in the United States earlier this year.
While England were on their knees during the West Indies series, they didn’t repeat the move during the games against Pakistan and Australia, which sparked some criticism.
Australian speed runner Pat Cummins said earlier this month the team would stand in a circle barefoot at the start of the international series against India on Friday in support of the global anti-racism movement.

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