Tag Archives: App Store

Pro Display XDR’s marketing drops the ‘far beyond HDR’ label in the UK | Instant News


Apple has changed the way files are marketed Pro Display XDR in the UK following a complaint to advertising regulators, no longer using the words “Far beyond HDR” to describe the screen.

Apple’s Pro Display XDR is impressive powerful monitor, capable of displaying HDR10 content as well as Dolby Vision and HLG playback. While Apple routinely proclaims display excellence, it should at least change its message in Great Britain.

Following a complaint filed with the Advertising Standards Authority, Apple has updated its website to remove the phrase “Far beyond HDR” from Pro Display XDR descriptions. The second paragraph on the page omits terminology from the final statement, which previously read “Far beyond HDR, it’s Extreme Dynamic Range (XDR).”

ASA website shows Apple is the subject of a complaint that was “resolved informally” on April 7. This refers to a situation where ASA and the companies involved agree to small changes that do not require a full investigation or a more formal, public decision.

Regulator confirmed to 9to5Mac that the complaint in question is about the marketing of the Pro Display XDR, and that ASA asked Apple not to use the three-word statement.

This is not the only change made to the Pro Display XDR page which includes the United Kingdom. A footnote has been added to his description of the P3 wide color gamut, making it clear that the display covers 99% of the color space.

Apple made changes only to the UK page for the Pro Display XDR, as ASA only regulates domestic marketing. The same page for other regions remains unchanged.

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Sony plans to increase its efforts to bring PlayStation series products to the iPhone | Instant News


Sony hopes to expand its mobile game workload and publish a job advertisement, indicating its intention to enable many PlayStation franchises to be played on it iPhone And the future iPad.

jobs advertising Looking for someone to serve as the “Head of Sony Interactive Entertainment PlayStation Studios” in California. The list states that the candidate will “lead all aspects of game development, from consoles and PCs to mobile and real-time services”, but the focus is on “successfully adapting the development of PlayStation’s most popular mobile game.”

The successful applicant will also be responsible for “building and expanding the mobile leader team” and will serve as the “head of the new business unit of PlayStation Studios.”

Judging from the job advertisement, Sony is eager to accelerate the development of its mobile games, but it may take some time to appear. European games Report roadmap The mobile business roadmap will last three to five years.

The PlayStation Mobile release tag already exists and works, and has produced some mobile games, including “Run Sackboy! Run!” with “Unknown: Fortune Hunter” among them. It has also served as the publisher of certain PC ports of PlayStation games, including “Horizon: Zero Dawn” and “Everyone Struggles for Running”.

Sony used to have an important position in the field of mobile games, such as the Xperia Play smartphone and its handheld game consoles PlayStation Portable and PS Vita. You can also use the following devices to play PlayStation games on your iPhone or iPad: Remote playback application Stream from the console over the network.

Sony is also rereading the path that Nintendo has already taken. In 2017, Nintendo began to release iPhone games based on major franchises, such as “Super Mario Run” and “Fire Emblem Heroes.” Well received By the public.

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The U.S. Senator urges Apple to reconsider its decision not to testify at the upcoming App Store hearing | Instant News


Apple has decided not to participate in the testimony of the U.S. Senate subcommittee on antitrust issues related to the mobile app store. According to reports, the U.S. senator called Apple’s rejection “unacceptable.” Reuters.


In a letter to Apple’s CEO Tim Cook, Senators Amy Klobuchar and Mike Lee urged Apple to reconsider this decision because a “full and fair review” of competition issues requires Apple’s participation.

The senator said that Apple was already aware of the upcoming April hearing, and even had discussions with Senate staff about who would testify on behalf of Apple, but then Apple “suddenly announced” that it would not provide any witnesses to testify at all.

Apple cites upcoming targeting Epic game As a reason for not providing witnesses app Store Hearing, but the Senate Judiciary Committee Competition Policy, Antitrust and Consumer Rights Subcommittee expressed dissatisfaction.

No specific date has been set for the hearing, but Google plans to participate. It will study the power of Apple and Google in the cost, distribution and usability of mobile applications. iPhone And Android devices.

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How can the new 2021 iPad Pro truly become “Pro”? | Instant News


With the new iPad professionals There are rumors that it will be released soon, and “iPadOS 15” is expected to follow closely at WWDC 2021. AppleInsider has listed a large number of hardware and software updates that may bring desires to professional users.

Apart from these upgrades, there are not many other ways of rumor. However, this is the list we would like to see.

Improved external monitor support

in order to IPad In order to grow into a true PC replacement, it will need to allow users to dock and connect to a larger external display.right now iPad operating system Having gained strong mouse/trackpad and keyboard support, the next step is to implement native resolution on the external display.

What needs to be clear is that iPadOS currently provides support for external displays, but the ratio of its display to the iPad itself is 4:3. When the app supports content on the iPad (for example, when playing a video), the content on the iPad will expand to the entire screen, but otherwise, the iPad experience on the external screen is limited to the reverse letterbox view.

As far as we know, there are no technical limitations on this. This only makes sense when the iPad is a pure touch interface and requires the user to interact with the tablet itself. But now almost all Bluetooth mice or touchpads can be connected to the iPad, and the need to use the iPad’s display is reduced, and the external display should be able to be expanded to display the entire operating system natively.

Of course, this requires developers to do some work, and developers need to design their applications to scale to different screen sizes and sizes (the most famous are 16:9 and 16:10 aspect ratios).

However, if iOS and iPadOS applications are running on this machine Mac computer with Apple Silicon, Probably has inspired developers to write code for their applications to get more display sizes. The external display support of the iPad Pro is very suitable.

Better multitasking

We do not imagine developing for you, but to provide an imaginary concept of how multitasking can work better on the iPad Pro. We just say that the current system is not it.

Apple needs to return to the drawing board again and reconsider the iPadOS multitasking system. Currently, it is clumsy and impractical, and certainly not intuitive. It also considers touch in the design, so it is not suitable for mouse and keyboard input.

The process of opening and closing a second application (especially an application that may not be in the docking station) is clearly a sign of improvement. For users who like to use iPad Pro in portrait mode, it is best to place two apps vertically.

Regarding when iPadOS closes the application in the background, the background application refresh is still a mystery. For professional users, it is best to have control over the applications running in the background, perhaps turning the application switcher into a less switcher, and more display the actual content that is running and using RAM.

No additional gestures or movements are required to display the application dock. Apple should add an option to always show the docking station.

Professional users should also have the ability to delete the “home page” from the bottom of the screen. Yes, we know where to swipe the card to return home.

Real professional application

You will notice that most of the content we list here are software limitations. This is because the iPad hardware is powerful and well-designed. But in terms of software, it feels like Apple hasn’t gotten rid of the training road.

One way to change is to bring true professional applications to the iPad Pro.Apple should have a complete, native and touch-friendly version Xcode, Final Cut Pro X, Logic Pro X, Motion, Compressor and MainStage.

Let them all cross-buy Mac App Store And the iPadOS App Store, allowing professional users on the Mac to migrate to the iPad Pro and use it as its main computer for trial.

Apple can’t force third-party developers to make their iPadOS applications as powerful as Macs, but Apple can lead by example and showcase the iPad Pro as a truly professional-grade application destination.

Switch to Apple Silicon, and availability of the iPad app Apple system, Because the streamlined application for the touch screen was migrated to the Mac with minimal changes, causing criticism. This criticism is fair, but it must be remembered that the transition to Apple Silicon is not one-way, it also makes it easier for Mac applications to enter the iPad.

More powerful file system and “file” applications

“Files” app IOS iPadOS is a step in the right direction, but it is severely lacking compared to the Finder on the Mac.

On the one hand, it is an off-road vehicle. Sometimes seemingly basic operations (such as copying files from one location and pasting them into another folder) will completely crash the system, especially when managing a large number of files.

Viewing options, marking, and file sorting also lack features available on the Mac. Why can’t I access media files such as photos and music through the file system?

The documentation is a good start-when it was released with iPadOS 13 in 2019. Professional users need more functionality and reliability.

Extended keyboard and shortcut support

Power users on the Mac often rely on keyboard shortcuts to quickly access certain functions. However, everyone’s use cases are different, which is why macOS has provided powerful system-wide support for custom keyboard shortcuts for many years, configurable for specific applications or all applications.

iPadOS lags far behind macOS in this respect, which is logical for professional users. If these shortcuts can be extended beyond the native OS functions and allow third-party application functions, you can get extra points.

Maybe Apple can integrate this feature into its Shortcuts app, which already provides strong support for third-party apps. By adding the ability to create keyboard commands to call shortcuts, Apple can greatly expand the advanced user support in iPadOS.

Undoubtedly, this is because Apple has added support for widgets to the application next to the application icon. iPhone last year. The strange thing is that although the iPad Pro has more power and a larger display, it has not yet received this feature.

This may be more of the iPadOS upgrade than the iPad exclusive upgrade, but in any case, it is on our wish list.

Apple Watch integration

In addition to being able to unlock the Mac, Apple Watch The integration is mainly related to the iPhone. With all Apple hardware now running Apple Silicon and the same base code, it makes sense to start tearing down these walls and letting the Apple Watch interact with the iPad.

When your iPad Pro is within the effective range, it is great to be able to receive notifications from the iPad Pro on your watch. Users may set different notifications on their iPhone and iPad, but both notifications can be received when the iPad is within the effective range.

We also want to be able to set up, customize, and manage Apple Watch from the iPad, so introducing the “Apple Watch” application from the iPhone is another logical choice.

What do you want to see?

Obviously, we are only discussing the next development direction of the iPad. We haven’t even studied the long-term features of the Mac, such as multi-user support, and there are no rumors about adding Thunderbolt ports to iPad Pro models. We are curious about your idea that the iPad Pro will become a more professional computer alternative.Let us know in the comments or on Twitter @appleinsider.

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LG exits “very competitive” smartphone business | Instant News


LG will close its entire mobile business unit on July 31 and focus on components, connected devices and smart homes.

As expected Loss of US$4.4 billion LG announced in 2020 that it will abandon the smartphone market. In addition to being described as “inventory of certain existing models,” all LG smartphones will stop selling after July 31.

The company said: “LG Electronics (LG) announced that it will close its mobile business unit.” In a statement. “The decision was approved by its board of directors earlier today.”

It continued: “LG’s strategic decision to withdraw from the highly competitive mobile phone industry will allow the company to focus its resources on growth areas such as electric vehicle components, connected devices, smart homes, robotics, artificial intelligence and business-to-business solutions and platforms. and service.”

Since the establishment of the company, rumors about the closure have been increasing It is said to have failed Find buyers for the business department. It is not clear how this shutdown will affect LG’s provision of smartphone technology to Apple, and the official announcement only indirectly solves this problem.

It said: “Looking forward, LG will continue to use its mobile expertise to develop mobility-related technologies, such as 6G, to help further enhance its competitiveness in other business areas.” “Twenty years of LG’s mobile business operations The core technology developed in China will also be retained and applied to existing and future products.”

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