apple. (Image source: Reuters)
Apple said that the addition of app tracking transparency features on iOS has been delayed to allow developers more time to prepare. The company said the feature will be launched next year.
- Last updated: November 22, 2020, 11:22 am
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Apple has responded to criticisms of its upcoming app tracking transparency (ATT) feature and further criticized Facebook for “ignoring user privacy.” Apple’s senior director of global privacy, Jane Horvath, reiterated in a letter to the ranking digital rights organization (via 9to5Mac) that the company believes that “privacy is a basic human right” and that the ATT function will be developed in the next middle age. . A few days after the coalition of eight citizens and human rights organizations sent an open letter to CEO Tim Cook, the tech giants responded. He expressed “disappointment” that the full implementation of iOS 14’s anti-tracking function was postponed to early 2021. Apple announced in June this year that the ATT feature of iOS 14 will require apps to display pop-up screens before they can enable some form of tracking that is usually required to display personalized ads.
However, this feature has been severely criticized by the Marketing Association, some of which have the support of Facebook and Google, claiming that Apple is using its dominant position in the market to develop its own data collection guidelines. According to reports, Facebook also met with advertising partners to discuss the impact of ATT on market participants. On the other hand, Apple said that advertising that respects privacy is not only possible, but also a basic right. The letter read: “Some companies that have never hoped to implement ATT stated that this policy imposes a unique burden on small businesses by restricting advertising options, but in fact, the current data arms race mainly benefits from having large data sets. Big business.”
In response to criticism from Facebook, Apple said that compared to other companies, it has a different approach to “targeting”. It further added that Facebook not only allows users to be grouped into smaller segments, but also uses online browsing information to push targeted ads. “Facebook executives have made it clear that their intention is to collect as much data as possible between first-party and third-party products in order to develop and use users’ detailed personal data for monetization, while the disregard for user privacy continues to expand. To include more of its products.”
Finally, Apple claimed in a letter to the ranking digital rights organization that it delayed the launch of the ATT function in September to allow developers more time to prepare for the change. The company has not shared more details on its availability.