Tag Archives: Apple company

Pro Display XDR’s marketing drops the ‘far beyond HDR’ label in the UK | Instant News

Apple has changed the way files are marketed Pro Display XDR in the UK following a complaint to advertising regulators, no longer using the words “Far beyond HDR” to describe the screen.

Apple’s Pro Display XDR is impressive powerful monitor, capable of displaying HDR10 content as well as Dolby Vision and HLG playback. While Apple routinely proclaims display excellence, it should at least change its message in Great Britain.

Following a complaint filed with the Advertising Standards Authority, Apple has updated its website to remove the phrase “Far beyond HDR” from Pro Display XDR descriptions. The second paragraph on the page omits terminology from the final statement, which previously read “Far beyond HDR, it’s Extreme Dynamic Range (XDR).”

ASA website shows Apple is the subject of a complaint that was “resolved informally” on April 7. This refers to a situation where ASA and the companies involved agree to small changes that do not require a full investigation or a more formal, public decision.

Regulator confirmed to 9to5Mac that the complaint in question is about the marketing of the Pro Display XDR, and that ASA asked Apple not to use the three-word statement.

This is not the only change made to the Pro Display XDR page which includes the United Kingdom. A footnote has been added to his description of the P3 wide color gamut, making it clear that the display covers 99% of the color space.

Apple made changes only to the UK page for the Pro Display XDR, as ASA only regulates domestic marketing. The same page for other regions remains unchanged.


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Hermes Tells Switzerland to Stop Providing an Abundant Supply of Luxury Watches | Instant News

Photographer: Michele Limina / Bloomberg

Swiss watchmakers are still issuing too many watches despite production cuts following the Covid-induced decline in sales, according to the chief Hermes Internationalhorology unit.

Brands including Hermes, Rolex and Audemars Piguet suspended production last year amid the pandemic, which is helping to reduce oversupply. However, some manufacturers have failed to address this problem, said Laurent Dordet, chief executive of Hermes’ watch unit, in an interview.

After Switzerland exported more than 1 billion watches over the past four decades, luxury watchmakers are struggling with the paradox that they need to sell more but make their products more exclusive. Some Swiss watchmakers reward sales managers too much for pushing too many products onto the market, according to watch heads Hermes.

“This remains the main disease of the business, at least with some brands,” said Dordet. “It may be less now, but as long as you have commercial people who are incentivized by the key performance indicators, you will have excess stock in the market.”

Many websites selling second-hand watches have sprung up as consumers slashed their collections and interest in vintage items increased. Meanwhile Apple company. it now produces more than twice as many watches than all of Swiss exports, eroding demand for low-end watches.

Read more: Yaws Chairman Philippe Told Swiss Watch Industry to Slow Down

Swiss watch exports are down 22% in 2020 as tourism comes to a halt and Covid-19 puts out social events where big buyers can show off their latest purchases. Demand is increasingly concentrated on the biggest brands: Rolex, Patek Philippe, Audemars Piguet, Cartier and Omega, according to Dordet.


Watch shop closed with empty Rolex case during Geneva partial lockdown.

“It is difficult if you are not among the five leaders,” he said. “The watch industry is very polarized. We will have more winners and losers. “

Hermes Watches earned 2% revenue last year, outpacing all of its major competitors in luxury watches, according to Vontobel Bank analyst Rene Weber. Meanwhile sales slumped 40% on Swatch Group AGIts namesake label, which sells for $ 50 and less, analysts estimate.

Last year, RJ Watches, a small independent brand known for works featuring Pac-Man and Spider-Man, filed for bankruptcy.

The healthiest segment is the most expensive. While Hermes prices average around $ 6,000, some price tags exceed $ 800,000.

“For us, there is absolutely no overproduction of watches, no waste at the end of the year,” said Dordet. Hermes limits distribution through third parties and therefore has better control over sales, he added. “The advantage is that it’s more profitable and you have less inventory.”


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Epic Games sues Apple over monopoly, iPhone maker says ‘PR stunt’ | Instant News

Like the Fortnite Epic and game developer case lawsuit trial starting next month, the two companies have reaffirmed their stance before the trial, as they are embroiled in a legal battle over the use of an in-game payment system.

While Epic Games argues over Apple’s monopoly on the app market and treats a 30 percent standard fee amount for anti-competitive behavior that must be governed by antitrust laws, argues that “the entire antitrust allegation and associated dust kicking is nothing more than a PR stunt,” reports TechCrunch.

“With the basic facts agreed upon, the two companies will quarrel over what they mean, and their CEO will likely take a (virtual) stance on doing so,” the report said on Thursday.

CEO Tim Cook as well as Epic Games founder and CEO Tim Sweeney can testify in the trial, which will start from May 3.

For Apple, the list of proposed witnesses also includes Senior Vice President of Software Engineering Craig Federighi and Apple Fellow, Phil Schiller.

On the Epic team, Vice President Mark Rein is also a witness, apart from Sweeney.

Fortnite games were removed from the App Store in August last year after the company allegedly broke the rules by adding an in-game payment system aimed at lifting Apple’s commission on in-app purchases from the App Store.

The company said that when Epic gave Fortnite players on iOS a choice between Apple payments and Epic direct payments, Apple retaliated by blocking the Fortnite update.

When Epic attempted to bring the Epic Games Store to iOS, Apple refused.

Apple has denied the monopoly accusations, pointing out that it faces enormous competition throughout the market, just not in its own App Store.

The company previously denied that its 30 percent commission was anti-competitive, saying Epic Games was in breach of its contract.

The iPhone maker says that Epic has benefited from Apple’s promotion and developer tools.


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(Only the title and image of this report may have been reworked by Business Standards staff; other content was generated automatically from syndicated feeds.)

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Fortnite Maker Epic Games targets a $ 1.7 billion fundraiser | Instant News

Photographer: Patrick T. Fallon / Bloomberg

Epic Games Inc. is in further talks to raise as much as $ 1.7 billion, which would double the last year’s funding for popular shooting game maker Fortnite.

The required business value is around $ 28 billion, said people familiar with the discussions.

The company has secured more than $ 1 billion in commitments, and a final amount has not been set, said the people, who asked not to be named because the discussions were private. The capital comes primarily from mutual funds and other large institutional investors, many of whom are already existing supporters, people say.


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Brazil fined Apple $ 1.9 million for not including a charger in the iPhone 12 box | Instant News

Brazil’s consumer protection regulator, Procon-SP, has fined Apple for selling iPhone 12 in Brazil without a charger, months after the organization forced Apple to supply the charger it sells in Sao Paolo.

In December, Procon-SP said Apple had to do it provide a charger to anyone who bought an iPhone 12 and asked for it. On March 19, regulators continued to attack Apple, fining the company for failing to adequately explain charger exclusions.

A real 10,546,442.48 fine ($ 1.9 million) was accompanied by allegations that Apple was misleading in its advertising, and selling devices with factory defects, based on Tilt. Apple also allegedly failed to maintain fair contract terms with consumers, and for not repairing devices under warranty.

“Apple needs to understand that in Brazil there are solid consumer protection laws and institutions,” said Procon-SP executive director Fernando Capez. “He needs to respect these laws and institutions.”

In December, Apple notified the agency that charger removal was due environmental problems, because there are too many charging bricks in the world. The removal was also believed to reduce carbon emissions, but the agency at the time was not satisfied with the explanation.

The regulator decided to impose a fine because Apple apparently failed to convince regulators. Apple has the opportunity to ask Procon-SP to re-evaluate its decision, or it can move to the court system for better results, in addition to paying fines and changing its practices in Brazil.

Other complaints, which fall under fines, include allegations of iPhone water resistance not being sufficient for consumers. Regulators received complaints from consumers, that their Phones stopped functioning properly after entering the water, but were also refused repair due to water damage.

Problems after a system update and refusal to repair products purchased overseas within 30 days were also mentioned.


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