Apple officially announced a new product event, which has caused some fanatical fans to release magnifying glasses and tin foil hats again, desperately looking for clues hidden in the event invitation. These clues simply do not exist and have never appeared.
For an example of the types of “hidden” messages you can find in Apple event invitations, let’s go back to October 2010, when Apple invited members of the press to attend Its “Back to Mac” campaign. At the time, Apple had not announced the name of its next major version. Mac OS X, But the invitation clearly spread it out, peeking at the lion behind the rotating Apple logo.
Calling it “secret” or “hidden” is absurd-the invitation is as subtle as a sledgehammer. Sure enough, Mac OS X 10.7 Lion was released on October 20, 2010, Sherlock Holmes does not need to completely get rid of the Victorian La-Z-Boy figure.
If you still keep drinking, you can take a look at the Macworld 2008 invitation letter, With the slogan “There is something in the air”. Apple will continue to announce the first MacBook Air At the exhibition, but the invitation letter only uses the thin font and the top of the Apple logo, unless you have a product with “Air” in the product name, there is nothing hidden or particularly insightful about the upcoming hardware. Your event bingo card.
Dating back to October 2001, the first iPod release invitation was accompanied by a slogan: “Reminder: It’s not a Mac.” Similarly, it is not completely hidden or secret when it is clearly reminded for you. That is just an ordinary trailer.
Apple likes to use funny word games to cause buzz to laugh at what it will display at the event, but Apple is smart enough not to go beyond this range. Inviting fans to detect with hidden information will make rumors, speculations and expectations out of control. Moreover, Apple is not interested in over-hype incidents, it just disappointed them in the end.
Lift the veil of the first generation IPad In January 2010. The invitation letter says: “Come and see our latest work”, With a white Apple logo on it, splashed with paint. There are rumors that it is clear that Apple will announce a tablet computer (the invitation letter basically confirms this), but speculation about the invitation letter is still crazy, and fans are trying to find something that doesn’t exist.
A popular theory is Picked up Los Angeles Times And other major news media: The splash of paint may hint at the product name of the upcoming tablet: “Apple Canvas”. Do not. That’s far away.
Or consider Apple’s September 2015 event, iPhone mobile phone Was announced.This Cheeky invitation: “Hey Siri, give us a hint” Lead people to speculate on Apple’s Siri voice assistant May be overhauled. Siri did play a role in the event-even on battery power, the iPhone 6s series allows the always-on “Hey Siri”, while the new Apple TV With Siri integration function. But this is not the fantasy makeover that some people get from the invitation, and Siri is certainly not the focus of the speech.
Last September, Apple issued an invitation to participate in the event The slogan “Time Flies” written on it, Obvious Apple WatchThe timing device will be the highlight of this event, as Covid-related delays delayed the launch of the new iPhone to October. The answer is right before our eyes, but there are still crazy guesses.
You will find that in this case, the “Time Flies” event invitation does have a Little secret -Click the logo on Apple’s website on the updated iPhone or iPad, allowing users to view the logo in augmented reality. That’s it. There is no big revelation, no deeper mystery.
That didn’t stop The internet From the suggestion The “hidden clues” in the invitation may suggest new clues ARKit Features announced at the event, or features that have long been rumored by the company Augmented reality headset The veil can be lifted. After all, the time-of-flight sensor on the new camera improves AR technology, and the slogan “time flies” may imply this. There is still no such announcement.
Apple event invitations are fun and smart, but they are not meant to be a mysterious box with deep and secret secrets about the meaning of life, let alone the next iPad. Most of what you see is what you get. Leave your detective expenses in the escape room.
For the event next week on April 20th, Called “spring loaded” The invitation contains colorful swashes in the shape of the Apple logo-you might use Apple pencil On the iPad. The waveform is also spring-like. get it? “Spring-loaded”? Very smart, that’s all.
In other words, don’t expect to have Apple headphones or Apple Pogo Stick.