Aspen Skiing Co. continue with tentative plans to host the X Games in 2021 at the Buttermilk Ski Area and request $ 115,000 for transportation services from the local government if customers are allowed in person.
In a memo last month to the Transportation Committee of the Chosen Officials, which consists of the town of Aspen, Pitkin County and Snowmass Village, Skico Senior Vice President John Rigney asked for funding, as the company did in 2020.
“We currently have more than 20 weeks ahead of schedule game X, and much will change between now and then, particularly with regard to audience access and the need for appropriate transport? “He wrote in the memo. “Due to the uncertainty of the number of viewers this year, money can come in the form of reimbursements, not upfront commitments. This replacement could be drastically reduced in coverage this year if audience access is eventually restricted. “
EOTC is scheduled to meet on October 29 when it will consider Skico’s request. The Aspen City Council and the Pitkin County Board of Commissioners spent time during their working sessions on Tuesday preparing for next week’s EOTC meeting.
ESPN spokesman Danny Chi said on Tuesday he was limited in commenting, adding that he hopes more information will be published later this year.
“We are continuing to work closely with Aspen Ski Company and local officials as we evaluate the 2021 Aspen X Games,” he wrote by email.
Skico officials could not be reached for comment as staff across the company took a week off.
Rigney in his memo explains that Skico, along with the county, the local health council and ESPN, the X Games presenter, are looking for some small-scale options that “provide safe events that result in the same broad-based promotions our resorts have while remaining flexible and fluid in our new reality . … This could mean limiting audience access and modifying on-site programming this year. “
In February 2020, which is the 19th year Skico has hosted the X Winter Olympics, there are forecasts 111,500 participants during the multi-day event.
This year’s X Games also garnered 16 hours of live TV, reached tens of millions of people on original programming, and more than 500 million homes in 197 countries have access to television and packaged for replay content, according to Rigney.
On the social media platform, there are more than 18 million views on Facebook, Instagram and YouTube, which is an 18% increase from 2019, the memo states.
Due to the coronavirus pandemic, shows made for television are likely to attract even larger numbers next year.
Skico is under contract with ESPN to host the X Games every year until 2024.