Tag Archives: Beauty

How We Embrace the Mushroom Trends – Fashion, Home, Food & Beauty | Instant News

How We Embrace The Mushroom Trends – Finding Fashion, Home, Food & Beauty | Entertainment Tonight


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The Fashion And Beauty Brand Vows To Support Black Influencers. So, how do they do it? | Instant News

In the summer of 2020, the world has finally noticed a disproportionate rate at which African Americans are being killed at the hands of law enforcement. People at sThe official media are taking over this injustice and drawing attention to the suffering that has long affected the black community.

Black beauty and fashion professionals use their online platforms to share experiences of discrimination and unfair treatment in their respective industries. For fear “cancel culture, “Lots brand scrambled to assess their history for signs of engagement and make pledges to hire diversity officers and support Black voices on social media to move forward.

Now that 2020 is over, are the brands keeping their promises? We spoke with industry insiders and four Black influencers from the beauty and fashion field to examine how the company is performing, and what steps are being taken to support a fairer environment.

How industry professionals see things as developing

Since last summer, public relations consultant Keisha McCotry said she has noticed more people with the colors featured on the beauty brand’s social media pages.

“I think it’s good, but I think it’s too late,” McCotry said. “I think some of them are performative. [Brands] feel they have to do this or they will have a counterattack. “

Avon Dorsey, member of Black In Fashion Council, he said, trying to keep an eye on whether fashion brands are really trying to improve their companies.

“I’d say it’s like 50/50,” Dorsey told HuffPost. “To diversify, some brands have hired more Black models, which for the general public, we have more Black models and that’s funny. But we don’t know what’s going on at the back. “

Unequal salary is a urgent problem in this industry, color influencers are often paid less than their white counterparts.

McCotry, who has worked with influencers in the beauty PR field, said that whenever he recommended an African-American influencer for a brand, the brands would “push back” their rates – something that never happened when he advised white people.

“If two influencers say their rates are $ 5K and they have the same following, and if one is white and one is black, you will get a different response,” he told HuffPost.

To help address transparency around the salary gap, take an Instagram account Pay Gap Influencer allows influencers to share their rates anonymously and compare notes on their experience working with brands.

How influencers see things as developing right now

Taleah Griffin is a model, actor, and half of “Beauty Needs MePodcasts. Griffin is using the pandemic as an opportunity to focus his energies on developing a beauty brand that he describes as “minimal and easy”.

The brand where he works: WhoWhatWear, Pantene and Sephora

Since summer 2020, have you seen a change in the brand you work for?

Summer 2020 changes everything. The George Floyd murder happened the day after my birthday, and on Juneteenth, we launched the podcast “Beauty Needs Me.” All companies take up all the challenges and employ diversity officers. I think it’s a good time, but there is a financial aspect that is still missing. For podcasts, we get a lot of press, but no one sponsors an episode.

Does the brand immediately step out and acknowledge your race when they say they want to work with you?

Yes, [because for beauty] it’s more about skin tone. A brand is eager to show how beautiful their product is to your skin tone. Or when a brand is trying to show the efficiency of a hair product, they go for lighter skinned influencers with looser curls. When a brand tries to show that their sunscreen doesn’t look chalky on Blacks, they go for a darker complexion.

Have you seen any changes to the money offered to you?

I think there is a change. I’m negotiating my own contract right now. I am not ashamed to ask for the money I think I deserve.

Are there any changes to your followers? If so, what would the changes look like?

I gained more female followers – they started connecting with me. [Originally], more than 60% of my followers are male.

What do you think your future will be like with the company?

I find it good. I feel like manifesting a lot of positive interactions with brands that make me feel connected.

Taye Hansberry is a major figure in the beauty and fashion arena. He comes from an accomplished family that includes playwright Lorraine Hansberry and cousin Issa Rae. Based in Los Angeles, Hansberry uses its platform to empower others.

Brand category: Beauty and Fashion

The brand where he works: Oribe, Rebecca Minkoff, Marc Jacobs

What changes have you seen since summer 2020?

I reach out to a brand [and said], “I really want you guys to find some kind of budget to pay for black beauty influencers – people you don’t normally hire – and I want you to pay them the way you pay white influencers, and me including me. The brand said, “You’re right.”

We don’t know how much other people pay. You have to pay Black influencers the way you pay influencers who are not Black.

What is your suggestion for negotiating a pay rate?

You must be willing to leave the money [when you think it’s too low], the hard one. The $ 5K amount is a lot of money, but you find someone earning $ 30K for the same job. Try not to take anything and everything you receive, and make sure you are paid what you are supposed to receive. The way to find out is by talking to other people.

Are there any changes to your followers?

Right. I began to notice the change in time that people have been in the White House for the last four years. I think I realized my followers were very Caucasian when I advocated for Hillary Clinton. I started noticing a big drop at a certain point in time. I know Instagram gets rid of bots, but I notice when I talk about certain things – for example, I lost a lot of followers during BLM. There is like an 8K drop in people.

What was your most memorable moment in the last six months?

The Marc Jacobs Partnership. They were very agreeable from the start and they created IGTV called “Taye Talks with Marc Jacobs”. I really like that one. I feel like I’m being heard, and I feel like people are included who were previously excluded.

David Mansion is a new influencer who is turning his love of men’s grooming and fashion into a brand. The jet-setter has MansionSkin, “genderless skin pharmacies”, and casual wear brands Father’s Archives.

Brand category: Fashion and Make-up

The brand where he works: Burberry

Since summer 2020, have you seen a change in the brand you work for?

I’ve. I don’t have a lot of big businesses looking to partner up yet. I am more in tune with small business and Black business. I was a kid myself. I can only imagine what it would be like to start a business in a pandemic.

How would you describe your growth?

The last year was a very emotional time for everyone. I closed one door when I quit working in corporate mode and became a big entrepreneur. I still wake up every day at 6 o’clock and I am still sitting at my table. I take a break. Busyness and busyness are different because you are all that you have.

Does the brand immediately step out and acknowledge your race when they say they want to work with you?

Unfortunately not directly. I think there is a lot more opportunity for them to be more vocal than just posting, IG stories or using Black influencers.

Have you seen a change in your followers since summer 2020?

I’ve. I think a lot of people find themselves checking their phones, and it was during BLM that we started getting Instagram hashtags and widgets. People show appreciation for Black business, share stories and posts, connect with other partners. With the “Black business shopping” widget, you are in a different world. And when you use it, it’s like the Browse page for Black business.

Carleen Robinson is a Toronto-based fashion influencer who offers a passionate style that generates her partnerships and a growing following. By collaborating with other influencers, he hopes to expand his reach and share his joy.

The brand where he works: WhoWhatWear and The Nobo

Does the brand immediately step out and acknowledge your race when they say they want to work with you?

No, I never felt like someone did anything because of my race. I haven’t felt it yet, but believe me, I’ll know. I’ve never been made to feel that way, and I hope no one has ever felt that way. I am the first woman who happens to be Black. When we value everyone equally, that’s the best way to move forward.

Have you seen any changes to the money offered to you?

Being selected to be the only Canadian elected to Nobo is huge. There’s an influencer I talk to, whose name is Opal. During my collaboration [with the Nobo] negotiating, I reached out to Opal. He said, “This is how you do it, and this is what you asked for.” They paid what I asked for.

What do you think your future will be like with the brand?

My goal is to have a brand that recurs on my list, not just once. It’s important to have brands use me for spring and fall campaigns, so I feature them in the universe.


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Luxury travel and real estate industries are rethinking wellness in a post-Covid world | Instant News

As vaccines slow the spread of the coronavirus across the planet, a post-Covid existence is slowly focusing on everything from daily routines to large public events. real estate, a pre-Covid understanding of health improvement journeys included massages, spa treatments and a smoothie after yoga classes. As 2021 slowly emerges from the shadow of the virus, upscale resorts and private estates seek to entice and reassure shoppers that a chosen destination can improve their health at a time when well-being. staff should be a top priority. The properties shift their understanding of healthy living away from comfort and indulgence, to applications of serious medical advice and proven self-care principles. Beth McGroarty, director of research and public relations at the Global Wellness Institute in Denver, says this trend started before Covid and gained massive momentum during the health crisis. “The pandemic has revealed how unhealthy we are, and – in the wake of Covid-19 – all travel will now truly be wellness trips,” says McGroarty. “You’re going to see the definition of wellness become more serious and more evidence-based. There will be a much stronger medical connection, such as accredited healthcare professionals on the property to design personal health regimens, perform sleep tests, or create individual diets. McGroarty predicts that hosting more activities and treatments for outdoor guests and residents will become an industry obsession after more than a year of social distancing and avoiding groups of strangers at home. inside. “We will see the wellness understanding focus more on immunity, with an emphasis on recovery and resilience, as they brace for the possibility of an ongoing health threat,” adds McGroarty. “These healthy changes will go home with travelers or residents to go.” This new, more serious and scientific approach to healthy living and travel is in effect at the new Four Seasons Resort Los Cabos in Costa Palmas on the Eastern Cape of the Baja Peninsula. While guests and seasonal residents certainly come for the two miles of open beach and the Robert Trent Jones Jr.-designed golf course, they can now take advantage of the Four Seasons’ partnership with Patronus Medical. According to spokesperson Tatia Pacey, the Costa Palmas community, Beach & Yacht Club, and golf course were developed with Patronus, a Washington, DC-based company specializing in personalized medical services. “The Costa Palmas program focuses on preventing contamination from the outside through comprehensive symptom and temperature control, and on reducing the likelihood of the community spreading,” Pacey explains. “Patronus services also include an on-site doctor and access to a doctor by telemedicine.” Old Lighthouse Club Anne Dimon, president and CEO of the Denver-based Wellness Tourism Association, believes that upscale resorts and private communities will continue to offer traditional spa services, but the term ‘pampering’ will continue to evolve towards “prevention”. Tourism is more proactive and medical tourism is more responsive, “says Dimon.” We are seeing a greater overlap that occurs when and where medical and hospitality institutions offer scientifically substantiated programs and tests. This can help identify health problems or previous predispositions. when symptoms appear. We are seeing more and more of this integrated into the programs and packages of wellness centers and retreats. In these cases, Dimon says doctors can advise the client or guest how to avoid or reverse a condition before it gets worse. She believes the wellness world will evolve towards more choices, like a luxury option or a health improvement program. tells us that the option of improving health will outweigh the need and desire for luxury, although people may still have both to choose from, “she says.” Travelers will not only seek to maintain their current health condition, but will use the travel time to learn how to balance their immune system and prevent underlying health problems. Developers who are building new properties or renovating pre-existing sites have the evolution of well-being in mind when designing their facilities. For example, construction of the elite Old Lighthouse Club Los Cabos community is underway above Quivira Golf Club and a short walk from Pueblo Bonito Resorts. The Old Lighthouse Club recently announced that it has partnered with wellness company Delos to introduce the DARWIN Home Wellness Intelligence Network for all homes built by developers on their properties. According to this report, DARWIN operates over a residence’s wifi network and focuses on the healthy smart home functions of “air filtration, water purification, dynamic circadian lighting and comfort-oriented technologies”. North of the border, the $ 2 billion Ritz-Carlton Paradise Valley in Arizona will open by the end of 2021. “The onset of Covid-19 has driven five-star development to pivot and better respond to the safety, health and well-being of future customers and residents, ”said spokesperson Jan Bracamonte. In a first for the Ritz-Carlton brand, the resort and the 81 residential villas will now have ionized air everywhere with Five Star purchasing more than 1,000 systems that eliminate over 95% of airborne viruses and within 60 minutes. All entrance spaces will be converted to contactless environments and the outdoor dining areas will increase in size. Over 1,000 miles east, construction on the new wellness-themed community of Richland Pointe is underway at Lake Reynolds Oconee, Georgia. Open at the start of summer, the village will combine an outdoor community with high-tech well-being. COO Tim Hong says the 500-acre site has been designed around an outdoor theme allowing residents to walk between amenities when you’re not on bike lanes or on dedicated trails. “We use both indoor and outdoor facilities, but we are offering more services, events and outdoor fitness classes than ever before,” says Hong. “To showcase the outdoor elements, we chose to include several parks in place of a golf course.” Scott Cowdrey, Director of Recreation and Wellness, explains that Technogym’s Biocircuit System matches Richland Pointe’s need for cutting-edge health science with the ability to work in privacy. “Biocircuit uses the latest hardware and the most advanced software for personalized use by members,” says Cowdrey. “This is the first installation of its kind in a private club.” “Covid-19 has influenced all of our activities here,” Cowdrey adds. “This has led us to deliver a smarter health experience for members who can choose when and how they want to use their personalized fitness program.”

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The derby beautician founded a fashion brand to survive the lockdown | Instant News

Two Derby beauticians have set up their own clothing brand to keep themselves going after a lockdown forced their salon to temporarily close.

Alicia Clough and Lizzie Cawdron decided to start a new fashion business after their usual workplace, Lunula Nails and Beauty at Derwent Business Center, had to close the door for the third lock.

These 27 years old children launched Project Positivity at the beginning of the year, aims to create a clothing line which uses sustainable resources to convey important and aspirational messages.

Alicia admits that knowing their salon will close once again at the end of December has been a very challenging year for the couple.

He said: “It’s very difficult financially. We are a team of eight and we all depend on salons for our livelihoods.

“But it’s mentally draining too. We love our clients and what we do, so it’s hard not to be able to do that.

“We totally understand why every lock is done, but it always feels like the carpet has been ripped from under our feet. It must be tough.”

Instead of letting this upset them, Alicia and Lizzie try to stay motivated, using their extra time to encourage new ideas.

After sending each other happy messages and gifts, the couple realized that there was a shortage of inspirational themed clothing available for purchase.

Find a gap in the market, and an opportunity to spread excitement during a difficult time, they took the leap into the world of fashion.

Said Alicia: “We’re always looking for affirmation and ways to be positive and we find we struggle to find things we like that have that kind of message.

“So the idea for Project Positivity came almost behind a joke. We were like, ‘We have to make our own business so we can have this cool stuff,’ and in the end decided to do it.”

The duo has tried to channel their positive passion into every aspect of the business, as a result of gaining a strong following of like-minded customers.

Apart from using environmentally friendly materials for their clothing, every item is made ethically to ensure everyone in the production process is treated fairly.

Since launching on New Year’s Day, they have received an almost incredible level of feedback about them website and social media channels, and managed an impressive number of sales.

“We got a very, very good response. People got our feel good message and they supported us,” said Alicia.

“We’re working all day on New Year’s Eve to make sure we’re ready to launch it on January 1. We’ve had a really positive experience since then.”


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Great Outfits in Fashion History (Beauty Edition): Rashida Jones’ Spotted Freckles | Instant News

Photo: Dimitrios Kambouris / WireImage


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