WINSTON-SALEM, NC (APRIL 9, 2021) —Lowes Foods, a Carolina-based grocery store known for its popular in-store Beer Dens featuring local craft beers, is holding its first Virtual Beer Hunt. Beer fans can find specialty boxes at all Lowes Foods Beer Dens. They contain five unique beers from NoDa Brewing Company, a trail mix of Lowes Foods Brown Bag and selected beef jerky, and two Lowes Foods Beer Den glasses for the event. On April 17thth, shoppers can go to a special link where they can see Chad Henderson, the head brewer of NoDa, guide them through the beer. They can also ask questions during this live broadcast.
In addition, participants will be given a QR code to scan and automatically check the beer on the Untappd app and get a Virtual Beer Hunt badge.
There are upcoming events planned too. Virtual Beer Hunt in May will be with Edmund’s Oast and June will be with Westbrook Brewing. Slezak adds, “These three craft beer partners are based in Carolina like us at Lowes Foods, and they offer a unique beer suitable for someone just starting out on their craft beer journey to beer nerds looking to discover the latest innovations ..”
NoDa Brewing Company’s Virtual Beer Hunting Selection
Hop Drop ‘N Roll – Winner of the Gold Award 2014 World Beer Cup®, American Style IPA. Hop in your face. A leap of crunchy, appetizing American oranges, dominate for the ideal IPA character. It jumps before, during and after boiling with additional Citra and Amarillo boils for a complex flavor profile. The rich golden hue comes from a mixture of British and American basic malt with Viennese accents and large quantities of malted wheat. This is the beer that started it all for NoDa brewery.
Fog Radio – Our Year-round Juicy IPA is brewed with a fantastic hops mix that leads to mostly juicy and tropical flavors on the front without much bitterness. Fuzzy and smooth with a moderate body from the heavy use of Torrified Wheat and Oats.
Stock Day – Lager is crispy and easy to drink for any adventure you choose. From mountains to sea. Every day is Lager Day.
Blood Orange Gose Beer – This German-style wheat beer made with kettle acids is brewed with German pilsner grain and local wheat malt. Pure blood orange provides a unique color, refreshing citrus taste and aroma, while salt balances the bitter taste.
Very Low Fog – A low-calorie, low-carb cloudy IPA enjoyed by people who crave good taste but no guilt. Haze So-Low is just that!
* Please note, the above beer combinations cannot be purchased alone. To sample all the options, the Tap Room needs to be visited or 3 packages 4 and 2 packages 8 need to be purchased.
About Lowes Foods, LLC
Founded in 1954, Lowes Foods employs nearly 9,000 people and operates 74 full-service supermarkets in Carolina. Locally owned and operated, Lowes Foods is truly a down-to-earth company committed to bringing society back to the table, by providing customers with the freshest and most innovative local produce from local suppliers. The company maintains a strong focus on exceptional attention to guests, with services such as Lowes Foods-To-Go personal shopping and discounted gas rewards. To learn more, visit lowesfoods.com or follow Lowes Foods on Facebook or Twitter. Lowes Foods, LLC is a wholly owned subsidiary of Alex Lee, Inc. For more information, please visit lowesfoods.com.
About Alex Lee, Inc.
Founded in 1931, Alex Lee is a family owned and operated company employing nearly 10,000 people. It serves as the holding company of Merchants Distributors, LLC, providing full-service wholesale distribution to supermarkets throughout the Southeast United States. Additionally, Alex Lee is the parent company of Lowes Foods as well as the Just Save food store in North Carolina. Alex Lee, Inc. based in Hickory, NC. For more information, please visit alexlee.com.