Burger King is testing reusable packaging, encouraging customers to return these special Whopper boxes and soda and coffee cups to wash and reuse.
has plans for reusable coffee cups in the UK
Burger King will launch a pilot program next year with TerraCycle’s waste-free circular packaging service, Loop, whose products can be cleaned and reused hygienically as long as the integrity of the packaging is maintained.
Initial test cities are New York, Portland, Ore., And Tokyo, with more cities expected to be added in the coming months. Loop officials have said previously that consumers should consider their project reminiscent of how households used to get milk – in reusable bottles.
“During COVID, we have seen the environmental impact of increasing takeaway orders, which makes this Burger King initiative even more important,” said Tom Szaky, CEO of TerraCycle and Loop.
The announcement is the latest feature in Burger King’s pledge to get 100% of guest packaging from renewable, recycled or certified sources by 2025.
Take-away or diners who choose reusable packaging will be charged a deposit at the time of purchase, and when the packaging is returned, they receive a refund.
“As part of the Restaurant Brands for Good plan, we are investing in developing sustainable packaging solutions that will help propel the food service industry forward in reducing packaging waste,” said Matthew Banton, Burger King Global’s head of innovation and sustainability. “The Loop system gives us confidence in a reusable solution that meets our high safety standards, while offering our guests comfort while on the move.”
In July, the fast food chain announced a version of Whopper made from lemongrass-fed beef, which it said would reduce methane emissions. The beef industry has become a major target for environmentalists.
Another brand restaurant property, Tim Hortons, said this week end the practice of double cupping hot drinks, a move it says will remove hundreds of millions of cups from landfills every year. Coffee and breakfast retailers will introduce paper napkins early next year that use 25% less material and are made from 100% recycled fiber, which is expected to save 900 metric tons of paper a year. And the chain is phasing out plastic straws from its 4,000 restaurants across Canada.