Not like that Instagram, where posts are usually edited within an inch of their lives, and Indonesia, which is basically just a burning pit of hell that takes where dreams go to die, ICT Tok has quickly established itself as a space where creativity dominates – especially in fashion.
Between the countless chaotic memes and clips that make you ask yourself ‘have I just watched?’, The new Gen fashion enthusiasts use this platform to show their love for clothes in an entirely original way – whether through DIY videos which shows how. The upcycle’s old pieces are lowered to the back of the cupboard, or, at the more raging end of the scale, utilizing whatever they find around the house to make their own pair of ‘Louboutins’ as part of 2019’s #LouboutinChallenge trend (seriously – don’t try this at home).
Not surprisingly, with people all over the world finding themselves having more time on their hands thanks to government-approved locking, between March and April, TikTok noted a 33 percent increase in those who joined the ranks of the platform. And what is the meaning of more users? You guessed it: more mode challenges. Here, we gather some of the most imaginative things happening right now if you want to get involved. We mean, what else is happening?
CHALLENGE ‘CHOOSE YOUR CHARACTER’
Chances are you will get used to the premise of this challenge, given a quarantine meme using the premise of doing a round on social media is only a few weeks into lockdowns. Draw on the character selection sequence from the iconic console game of the 90s Mortal Kombat and others like it, TikTokers ‘land’ on the frame as a different character (surprise) and gently sway as if suspended in motion. Usually directed by Gorillaz “Dirty Harry” or the opening title of the classic Nintendo retro Super Smash Bros. Fashion fans have co-opted the concept, using it as a way to cosplay the cartoon and anime characters they want to portray or the types of people they have observed – see what drags fashion students here for this example. However, apart from the others, we live a little Serre Marines cut on the platform. Avant-garde forever, honey.
WARDROBE TOUR CHALLENGE ’
With many of these videos accompanied by titles along ‘like this makes me all the unlucky day’, those involved dig their clothes to try on a different set of clothes before taking one picture each. Edited together to make longer stop-motion clips, the videos are usually directed by Belarusian post-punk band Molchat Doma “Судно“That has become quite large across platforms in the last few weeks (we see you LoveLeo). In addition to taking your mind off the shitstorm that the world faces today for at least a few hours, this is also a good way to think again and be creative with unloved clothing that you might not consider for a while. Even Noen Eubanks has been involved.
THE ‘THROUGH THE DECADE CHALLENGE’
For this special fashion challenge, TikTokers look for aesthetics from various eras and interpret them in their own unique ways. Beginning in the 50s (which usually means swinging circle skirts and cute little scarves, videos run through the 60s (miniskirts and Twiggy style make-up), 70s (Almost famous groupie style inspired appearance, 80s (Molly Ringwald called he wants him to look back), and 90s (minimal sewing), before landing back in the 00s when Juicy Couture reign supreme.
Look inside the LA Hype House where TikTok dreams were made – as seen in the Dazed 2020 spring / summer edition – here, and see the attached gallery below.
