Tag Archives: Consumer behavior

What fashion can be learned from beauty activism | Instant News

From social media makeup artists to grassroots bullying brands, beauty is inherently more democratic, perfect for activism, says Uoma Beauty founder Sharon Chuter, who launched Pull Up For Change in the summer of 2020 as a call to action. The exclusivity of top-down fashion makes the industry more resilient, he said.

Scooters must know. After the Black Lives Matter protests that took place in the US and other parts of the world, Pull Up For Change asked companies to share the number of Black employees on their payroll as an act of transparency and unity. While many of the biggest beauty performers participated, including Sephora, Ulta Beauty and Kylie Cosmetics, very few fashion brands responded, Chuter said.

Recently, beauty companies including U Beauty and Beautystack have pledged profits or shared resources to support Asian Americans and Pacific Islanders (AAPI) in response to a rise in hate crime. Several fashion brands have shown support: Gucci, for example, endorses things like Stop AAPI Hate through its platform Gucci Equilibrium, which also has a dedicated Instagram account to update followers on its progress. This week also published the third Chime in for change zines, which seek to promote gender equality. But analysts say that, on the whole, fashion is still inferior to beauty.

“One hypothesis is that beauty brands have a deeper relationship with their consumers than fashion brands,” said Robert Jan d’Hond, managing partner at market research firm Kantar and author of 2020 goals reports on the importance of value-driven business. “They are closer to consumers and closer to diversity and inclusion.”

For years, marketers have viewed racial or political messages as divisive, said Michel Brousset, Waldencast’s chief executive and former president of the L’Oréal group. Today, brand activism is a growing priority for consumers making purchasing decisions. Eighty-four percent of global consumers seek to buy products from companies that support activities they care about, according to Kantar’s Global Monitor 2020 survey. In the US, 65 percent of consumers agree that it is important that the companies they buy from actively promote diversity and inclusion in their business or society itself as a whole. Fashion can learn from the excellence of beauty, but must be committed to its goals.

“What we’re seeing is a growing number of buyers driven by confidence,” said Smita Reddy, global client relations leader and managing director of integrated branding and solutions at Edelman. “These are people who vote with their wallets and they will buy or boycott brands based on their stance. Some might say ‘that’s a very Gen Z thing’ but we see it across all age ranges as well as income levels. “

Accountability among online communities

The bully beauty brand was born on social media, built with a strong founding voice and purpose. This encourages industry heritage players to also be more vocal on social issues than the leading brands in other sectors, said d’Hond.


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30% of fashion brands will close this year, claims the survey | Instant News

More than a third of fashion brands (37%) will close shops this year, 56% of retailers will close physical stores and 66% of shoppers will not visit malls next year.

Additionally, nearly one in five retailers are likely to move stores from large urban centers to local neighborhoods within the next 12 months.

The findings come from a Brightpearl survey and illustrate how customers have traveled the e-commerce route in connection with the ongoing COVID-19 pandemic and also wish to shop locally, according to a press release about the survey findings.

“Customers have moved online of course – but they have also moved to suburbs and rural cities, and that is reflected in our growing shopping habits. Retailers need to respond to this change and our data shows many are already making plans to move stores. to highway locations with increasingly strong pedestrian traffic, “said Brightpearl CEO Derek O’Carroll in a release.

In one bright spot, 58% of retailers expect e-commerce to perform much better than their rest of the business over the next 12 months, according to the release.

“Over the next year, retailers will also have to upgrade their digital games to meet growing online demand, and the expectations shaped by our new buying patterns. Several smart companies are already considering adding local collection points to their online delivery, offering to take advantage of increased preferences. “This is a very sensible fulfillment strategy, but it requires a slick operation to be successful,” said O’Carroll.

“To that end, it’s clear brands that are ready to adapt to this once-in-a-generation retail transformation will see the most success in the long term.”


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German Gift Cards and Incentive Cards Market 2021- Spending Analysis by Electronic Gift Cards, Retail and Corporate Consumers, Top Retailers, Distribution Channels, Events and Demographics | Instant News

Dublin, February 15, 2021 (GLOBE NEWSWIRE) – The “German Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Spending Analysis with Digital / e-Gift Cards, Retail and Corporate Consumers, Top Retailers, Distribution Channels, Events and the 2021 Demographic Update” reports have been added to ResearchAndMarkets.com offerings.

The gift card industry in Germany is expected to grow by 10.9% on an annual basis to US $ 1,0493.8 million by 2021. Despite the short-term challenges in 2021, the story of gift card medium and long term growth in Germany remains strong. The gift card industry in Germany is expected to grow steadily in Semester 1 2021 and post strong growth in the second half of 2021. Growth momentum is expected to continue growing over the forecast period, recording a CAGR of 9.6% over 2021-2025. The domestic gift card market will increase from US $ 9,465.6 million in 2020 to US $ 1,5119.7 million in 2025.

This report provides a detailed data centric analysis of the gift card and corporate incentive card market along with consumer behavior and retail spending dynamics in Germany. With more than 200 KPIs at the country level, this report provides a comprehensive understanding of the dynamics of the gift and incentive card market.

The reports include raw data along with structured dashboards, charts, and tables in interactive Excel format.

Below is a summary analysis of country-level trends covered across the gift card segments:

  • Total prizes market: A detailed view of the total spend on gifts, broken down by retail and consumer segment. For the retail and consumer segments, this report provides a breakdown of spending on gifts by product category and retail sector.
  • Gift cards: In-depth analysis of odds in the open-loop and closed-loop prepaid gift card categories. Assess consumer behavior by consumer type, gift-giving events, digital gift cards, and market share by retail sector.
  • Details of the six important KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
  • Incentive cards & corporate loyalty: Detailed market dynamics of corporate incentive cards, broadly segmented into three categories – consumer incentive cards, employee incentive cards, and sales / partner incentive cards. It details market sizes and estimates at the category level, by functional attributes and corporate consumer segments.
  • Digital gift card analysis: Provides an approximate and market size for digital gift cards, broken down by retail buyer and company. This also includes spending on event-based gift cards. The report also covers the adoption of digital gift cards by company size.
  • Open loop and closed loop: Market forecasts and forecasts to assess opportunities in open loop and closed loop rewards and incentive card segments across consumer segments.
  • Consumer attitudes and behavior: Based on the results of the ownership survey, this report identifies and interprets the main KPIs related to gift card dynamics including expenses by age, gender, and income level.
  • Retail spending: Breakdowns retail spending across the retail sector to provide detailed insights into consumer behavior and the changing dynamics of gift card spending.
  • Market share by retailer: Market share of closed loop gift cards by major retailers in Germany.
  • Distribution channel analysis: Market share by distribution channel – online vs offline sales and first party vs third party sales.

Main Topics Covered:

1 Germany Total Gift Spend Analyzer
1.1 Total Expenditures on Prizes by Value – Market Size and Forecast, 2016-2025
1.2 Total Spending on Prizes by Volume – Market Size and Forecast, 2016-2025
1.3 Analysis of Total Gift Spend Market Share by Consumer Segment, 2016-2025
1.4 Market Size of Gift Spending and Forecast Analysis by Product Category
1.5 Analysis of Market Share of Gift Spending by Product Category
1.6 Total Market Size for Gift Spending and Forecast Trend Analysis by Retail Sector
1.7 Analysis of Market Share of Total Gift Spend by Retail Sector

2 German Retail Consumer Gift Shopping Analyzer

3 German Enterprise Consumer Gift Shopping Analyzer

4 German Gift Card Shopping Analyzer

5 German Digital Gift Card Shopping Analysis Tools

6 Analysis of German Gift Card Spending by City Type

7 Distribution of German Gift Card Spending by Demographics and Purchasing Behavior

8 German Retail Consumer Gift Card Purchasing Analyzer

9 Analysis of German Retail Consumer Gift Card Spending by Functional Attributes

10 Analysis of German Retail Consumer Gift Card Spending by Event

11 German Companies Consumer Gift Card Shopping Analyzer

12 Analysis of German Companies’ Consumer Gift Card Spending by Functional Attributes

13 Analysis of German Companies’ Consumer Gift Card Spending by Event

14 Analysis of German Companies’ Consumer Gift Card Spending by Firm Size

15 Analysis of German Company Consumer Gift Card Spending by Firm Size X Functional Attributes

16 Analysis of German Gift Card Spending by Distribution Channels

17 Analysis of German Gift Card Spending by Retail Sector

18 Analysis of German Retail Consumer Gift Card Spending by Retail Sector

19 Analysis of German Corporate Consumer Gift Card Spending by Retail Sector

20 Analysis of the Market Share of German Closed Loop Gift Cards by Top Retailers

Companies Mentioned:

  • Edeka Zentral AG & Co KG
  • Schwarz Beteiligungs GmbH
  • Aldi Group
  • Rewe Group
  • Amazon.com Inc
  • dm-Drogerie Markt GmbH & Co KG
  • Tengelmann Group, The
  • Dirk Rossmann KG
  • Globus Holding GmbH & Co
  • Inter Ikea Systems BV
  • H&M Hennes & Mauritz AB

For more information on this report visit https://www.researchandmarkets.com/r/phomyi

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Fashion sites, pets, auctions are likely marketing targets for Amazon Prime Day | Instant News

Amazon’s annual big sale, Prime Day, will likely target certain competing e-commerce retailers, according to a JPMorgan analyst.

The targets are Chewy, eBay and Stitch Fix, Doug Anmuth said in a client note, according to CNBC. report.

The 48 hour event, starting tomorrow, has seen competitive marketing before where Amazon had targeted promotions and competitors responded.

Anmuth uses an example from last year where Amazon ran 60% of sales to first-time customers to a pet food service and then Chewy offered the same.

Amazon, which expanded its fashion offering this year, is already promoting it heavily as it now offers a personal shopper feature – something that Stitch Fix offers.

JPMorgan expects Prime Day to achieve $ 7.5 billion in revenue over the 48-hour course, a 42% jump from last year’s $ 5.3 billion.


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