Tag Archives: continuity

4 Changes We Will See In The Future | Instant News

Fashion has always been known for pushing the envelope. With new trends and ideas, fashion has a view to the future. The fashion industry will see a huge amount of innovation in the coming years as new technologies and changing trends and customer demands will change the industry.


Here are four changes to expect in the future of fashion:

1. Based on data

It used to be that consumers wore whatever the designer made. Those days are over, and fashion brands are now using data to understand customer preferences, monitor their shopping behavior, and make products that meet their needs. The future of fashion is data dependent: by leveraging data on consumer trends, brands can make items that consumers are more likely to buy.

Many shops and brands, including Miu Miu and Stitch Fix, using data to predict the ups and downs of trends. Predictive analysis considers everything from climate to color preferences, social media trends and political movements. The benefits of using data in fashion are numerous: from producing only clothes that consumers will actually wear to reducing waste and connecting the right consumers with the clothes they will enjoy. Data also helps brands run more efficiently, giving them room to innovate and balance supply and demand.

Fashion forecasting has long been an art form, but with the growth of data analytics, it is now more than just a science. That data extends to algorithms. Amazon is developing machine learning program to automatically judge whether an item is “stylish” or not. Google is testing a user-driven AI fashion design that uses algorithms to create new cuts and styles. All kinds of data are immediately put into every aspect of the fashion.

2. Sustainable

Fashion has long been one of the biggest contributors to waste and climate change, in large part because of its unsustainable and environmentally unsustainable production methods. But the tide is changing, and brands are moving towards more sustainable fabrics and manufacturing methods.

Fast fashion, which is popular for its ability to reproduce runway looks quickly and cheaply, prefers slow fashion – clothing that is more environmentally friendly and designed to last. Nearly 50% of fast fashion retailers has reported a decline in customer purchases recently as consumers seek out brands that take a stance on the environment.

Research shows that 88% of consumers want brands to help them be more environmentally friendly. Even with the stride, fashion has a long way to go. Fashion production release 10% of world carbon emissions, is more than a combination of international aviation and maritime shipping. A number sustainable fashion brand growing, and their innovative practices are becoming more prevalent among retailers. British design company Vin + Omi Harvest his own crops to make clothes from radish and chestnut plants. It also features clothing items made from recycled paint containers. Levi’s recently launched a new denim collection that uses 96% less water to create – a big win for clothing that is famous for taking a lot of water to produce.


Second hand shopping is also on the rise. The used goods market is expected to hit $ 64 billion by 2024. Even as other forms of fashion shopping experience a reduction in COVID, second-hand shopping online continues to see strong growth. With more and more consumers wanting to buy pre-used items, fashion brands have to make items that are durable and can survive outside of their sole proprietorship.

3. Digital

The future of fashion is happening online, and brands will have to adapt the way they make and sell clothing to function in the digital world.

With more and more shoppers taking advantage of online shopping, fashion retailers have to keep up. As well as changing the limits of COVID-19, consumers are increasingly liking the convenience and speed of shopping online, even if that means not being able to try things directly. The most successful fashion brands of tomorrow will not only make their clothes available online – they will also create immersive digital shopping experiences in a variety of ways. like a virtual fit or sizing device, virtual showroom, and virtual stylist. Fashion brands will also take advantage of technologies such as AR and VR to enable consumers to digitally “try out” goods from the comfort of their own homes. Big retailers like Adidas, Macy’s and Modcloth are adopting virtual dressing rooms and bringing mainstream technology. Using AR to virtually try out items helps consumers stay more confident in their purchases and purchases reduce the rate of return by 36%.


Even consumers who make direct purchases will still be affected by digital efforts. A number of major fashion brands are moving into virtual fashion shows and digitizing their designs 3D prototype on avatar which is easier to exhibit, test and produce on demand. Designers can virtually test ideas and convey them to consumers before actually creating a physical work.

4. Simple

Fueled in large part by the changes in COVID-19, fashion has become simpler, both in style and in delivery. Many ordinary fashion houses make eight collections a year. The result is a busy schedule of fashion shows and items appearing in stores months before customers are ready to wear them, such as swimwear in February and winter clothes in August. The new shift in fashion is two collections a year: spring / summer and autumn / winter. The simplified approach puts the customer at the center of creating goods when people will actually shop for them.

Simplifying fashion also saves money and the environment. Instead of changing clothes so fast and having to produce new collections, marketing campaigns and fashion shows every six weeks, simplified collections reduce waste and the amount of clothing produced.


Fashion trends themselves will also be simplified. With more people working from home and maintaining social distancing in the future, fashion brands have reduced their style in favor of casual wear and clothes that are comfortable for sleeping and living. Even after a pandemic, clothes will remain simple and comfortable.

The future of fashion will focus on customers and provide innovative experiences. The industry is constantly growing, but future changes will create a more sustainable, customer-centered and efficient industry.

Blake Morgan is a bestselling author Future Customers. Register for a new course here.



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From fashion shoppers to luxury womenswear designers, London-based designer Laboni Saha talks about its journey and sustainability | Instant News

Laboni Saha founded his own fashion brand L Saha, in 2014 in the British capital. This brand is a true luxury women’s clothing label, creating timeless collections that follow holistic, eco-friendly and pro-society principles. Although Laboni has had much success dressing up her well-known clients, including the royal family, she is not driven by who wears her designs as much as she is driven by the value of her collection.

With a bachelor’s degree in Fashion Design and a master’s in Fashion Business Management, she had a successful career in fashion buying first, which gave her an understanding of the fast-paced, short-moving nature of fashion. “I realized the importance of business knowledge, to launch a brand, ” he noted. “The pathway for my MA degree and my career in purchasing are all planned as it will equip me with the right knowledge and skills needed for the launch of L Saha, which was my final goal when I started my career.”

“Following a path of sustainability is not an exception, but the norm.”

When he took the risk of jumping into creating his own brand, Laboni knew he wanted to create a sustainable, ethical, and transparent brand to make things lasting, done with extraordinary expertise with a fair policy. The fashion industry is known to be the second least sustainable industry and Laboni knows he doesn’t want to be a part of this statistic. “We believe in taking a path that ensures a safe and secure future for the planet and generations to come. It’s a win-win in a number of ways. If we do the right thing, everyone wins, from farmers growing crops for our textiles, to customers and shops finishing apparel. I’m sure we can’t burn our home (planet Earth) in an attempt to make a profit, but sadly, it has been for decades. ”

Launched L Saha

“I’ve always wanted to start my own label since my early student years in 2007,” the word Laboni. “I work as a buyer to build the commercial intelligence necessary for all creatives, especially if you’re launching your own business. I saw a prominent gap in the market in terms of brands offering ‘Sustainable Luxury’ products (in 2014), and I felt there would be no better time to launch L Saha because the market has latent demand for ‘desired’ sustainable products. . “

We all know the craftsmanship and couture designs that are produced from India. Of rich colors, this is a fashion connoisseur’s paradise, and this is where Laboni comes from. Without a doubt his homeland has inspired him as a designer. “My Indian heritage has definitely influenced my approach to my life and work. You can see the subtle Indian influence in my design. But more importantly, the ‘Hindu’ value system as part of growing up in India has influenced me immensely, where being kind to all sentient beings is a must. We believe all creatures (whether human, animal, land or sea) on this planet are interconnected. We can’t hurt each other to protect the other. ”

The British Fashion Council has featured L Saha as a ‘Positive Fashion Brand’ for the past few seasons during London Fashion Week. Dan L Saha has positioned his collection as a blank canvas that uncovers the luxurious work of women at the highest level with the skill of the craftsmen on his team, spanning embroidery techniques spanning four generations. “Our collections serve as canvases showcasing extraordinary craftsmanship, non-machine-replaceable handcrafts – and some of our pieces take over 300 hours to create,” beam Laboni.

But what about the brands that make it a luxury? Laboni explained: “We call ourselves the ‘True-Luxury’ brand because of our ongoing commitment to the core pillars of sustainability and luxury. This requires a choice of fabrics that are sustainably sourced and have the necessary certifications, the processes we follow in all aspects of the supply chain to ensure a pro-planetary and pro-human approach, and the way our collections are designed keeping ‘immortality’ at the core of all products which we introduce to the market. If you take a look at our 20 ‘autumn-winter collection, there are styles that we first introduced in early 2015. That means our customers can be sure that our products will remain relevant to their wardrobes for years to come. ”

2020 Onwards

Fashion is really a hit in 2020. Even before the Covid era, fashion was struggling in many ways. Designers around the world have had to rearrange and reassess their labels and L Saha is no different. Laboni sees 2020 as an unusual and unpredictable year for its business. “We had a case of canceled orders, reduced to no client appointments resulting in an unexpected drop in revenue. However, there must be an upside this year. In Japanese culture there is the concept of “Yohaku” which views the beauty and functionality of deep empty spaces. I see 2020 as Yohaku. “

For him, many lessons from this year. “We may learn from this year to change the world we are in, for the better, ” she says. But Laboni is looking forward to next year. “I’m a bit of a timeless optimist and I have high hopes for the days and years to come. “

L Saha will continue to adapt to changing times, while keeping the brand DNA and brand ethos intact. “I have said ‘Tomorrow will be better than yesterday’ in many interactions,” he mused. “I truly believe that is true, if we can stay adapted and understand the rapid transformation that the market is going through.”

When the interview closed, Laboni insisted on a note to consumers: “As a brand that follows the mantra of ‘Timeless is more’, I want to encourage anyone buying clothes (L Saha or not) to think about the product they are going to buy. Consumers ultimately have the power to make a positive difference in the world through what they buy and where they buy it. It’s time we calculated that strength. “

L Saha has some interesting things planned for 2021, take note of this space. (IG @sahaicial).


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Cher visits Pakistan to help save ‘world’s loneliest elephant’ | Instant News

Animal rights activist, singer and icon Cher visited Pakistan at the end of November to save Kaavan elephant, according to the Associated Press. The formula known as the “world’s loneliest elephant”, and will leave the zoo after years of lobbying for animal rights group and activist.

Cher met Pakistani prime minister Imran Khan and visited Kaavan as he prepared to go to his new home. Martin Bauer, spokesman for Four Paws International said that Kaavan was scheduled to go to Cambodia and live in a shelter there. Cher thanks Khan for making the transfer possible The formula to Cambodia.

Cher tweeted about The formula, saying, “🐘Kaavan’s journey to freedom from detention in Islamabad to Cambodia will be a documentary @SmithsonianChan 2021 ❤️ Help us build Kaavan’s forever home 🏡 http://freethewild.org/donate 🙏🏻 @ftwglobal #KaavansJourney.”

Dr. Amir Khalil, a veterinarian with the animal group Four Paws, have been treating Kaavan’s disease for the past few months and preparing him to travel to Cambodia. Khalil said of his departure, “In the sanctuary in Cambodia… waiting for him were three women, three female Asian elephants. Now Kaavan may have a new partner, and share a new life with a partner. Elephants are ambassadors of the forest, and they deserve to live like ambassadors, ”Khalil the word. The formula lost his partner Saheli in 2012.

Source: Daily Mail / Youtube

Kavaan the elephant was arrested when he was only one year old. She was taken from her herd in Sri Lanka and taken to the Islamabad Zoo in Pakistan where she has been since then. His colleague died in 2012 he is alone since.

Source: Al Jazeera English / Youtube

Read more breaking news about elephants on One Green Planet incl the elephant was saved from the well by a crane, DC Council ivory ban, Indian elephants rejoice during the COVID-19 lockdown, elephants are treated in India’s first elephant hospital, fund the rescued elephants celebrate freedom!

Zoos are dangerous for wildlife and doesn’t help conservation efforts, as they most often publish. Pets are kept small habitat and often suffer emotional distress. Sign the petition to call for a worldwide ban on zoos!

Read more about why zoos are dangerous to people on One Green Planet:

For more Animal, Earth, Life, Vegan Food, Health, and Recipes content published daily, subscribe to The One Green Planet Bulletin! Also, don’t forget to download Food Monster App on iTunes – with over 15,000 delicious recipes, it’s the largest source of meat-free, vegan, and allergy-friendly recipes to help reduce your environmental footprint, save animals, and get healthy! Finally, public funding provides us with an even greater opportunity to continue providing you with high-quality content. Please consider support us by donating!


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Opinion: Italy’s fast-growing environmental fund Ambienta wants old technology, not new | Instant News

Nino Tronchetti Provera.


When Nino Tronchetti Provera and his team launched their sustainable investment private equity fund in 2007, just as the term ESG was popular, they decided to keep it simple and unsexy.

The operating philosophy of mutual funds, called Ambienta, is a derivative of living environment, the Italian word for environment, is that mass consumption of everything from single-use plastics to cheap clothing is morally unsustainable.

They won’t go after cool things like start-ups, fancy software, or distracting technology. They will instead target established companies whose products reduce pollution, not just carbon output, and make manufacturing greener – Ambienta won’t specifically be a climate change fund.

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“We will soon have nine billion people consuming the planet,” said Tronchetti Provera, 52, a former McKinsey consultant, in a Zoom interview from Milan. “Every sector of the economy must look at sustainability.”

The investment philosophy will provide Ambienta with a profitable niche in the now massive ESG investment universe.

ESG stands for environmental, social and governance. Companies adopting ESG best practices – from reduced greenhouse gas production to increased representation of women at the director level – are pushing for investment decisions with more than US $ 40 trillion in assets. An evolution from the old socially responsible investment movement, which saw funds dumping their holdings in “sin” industries such as tobacco and weapons, ESG seeks to combine sustainability with strong investor returns.

Ambienta’s target is open hunting territory, enabling the company to go from small, very Italian and unknown to quite large, very European, and well-known in the European private equity universe. The three funds manage nearly € 1.2 billion in assets and the new short-term absolute return fund has $ 400 million in play money. It has opened offices in Paris, London and Dusseldorf.

Mr. Tronchetti Provera said a third fund, which raised € 635 million in 2018, was six times over demand and that a fourth fund, potentially worth € 1 billion, would be launched in 2022. A new one might attract Canadian pension funds. “Sustainability is at the top of the Canadian fund’s agenda,” he said. “We have to have Canadian investors in the next fund.”

Today, Ambienta has a formula that hasn’t changed much in its 13 years in the private equity game. It buys small and medium-sized private companies (SMEs) that are profitable or close to it. It wants a long operating history – the lifespan of companies in its portfolio is 20 to 90 years – and usually seeks majority ownership, ensuring swift decisions. Ambienta targets companies with annual revenues of € 30 million to € 40 million and likes to write takeover checks in the € 30 million to € 100 million range.

The world of SMEs in Europe, particularly in Germany and Italy, the continent’s two manufacturing powerhouses, is vast. According to a 2019 European Commission report, Italy alone generates 67 percent of value added in the non-financial business economy from SMEs, well above the European Union average of 56 percent. At last count, Italy had 3.8 million SMEs, although most were in the “micro” category, family shops that were not interested in private equity funds. But there are about 190,000 larger ones, some of them. Germany has about 450,000 SMEs, excluding micro SMEs.

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SMEs in these countries tend to avoid initial public offerings and rely on banks to fund their operations. Some are pocket-sized global companies with superior products but lack the financial, production and management leverage to take their business to the next level. Ambienta investment seekers are chasing the companies.

“They didn’t find us, we found them,” said Fabio Ranghino, Ambienta’s head of strategy and sustainability. “We are not looking for a turnaround situation, and we are not looking for disruptive technology. We are looking for environmental technologies that are already functioning and have good growth potential. “

Most importantly, this technology must help clean up the environment.

One big hit was Oskar Nolte, a German company that played an important role in Ambienta’s second fund, which raised € 323 million. Nolte was founded in 1959 and specializes in paints for furniture makers. In the 1990s, companies moved away from solvent-based coatings, which are typically toxic, flammable and dangerous to the environment, and adopted water-based coatings. The transformation prevents the use of 23,000 tonnes of solvent a year.

Ambienta bought Nolte in 2015. Over three years, Ambienta built Nolte’s senior management team and propelled the company onto the international stage, where it took on several big clients, including Ikea, an effort that doubled the size of the business. Ambienta sold Nolte in 2018 to a German family holding company, generating 3.5 times the original investment.

Ambienta gave an Italian company called AromataGroup similar treatment. Aromata create natural flavorings and colors for the food and beverage industry, differentiating it from competitors whose products come from synthetic sources, such as inorganic chemicals. A series of acquisitions transformed Aromata, since changing its name to Nactarome, to become the European leader in the field, with 10 factories and sales in 95 countries. Ambienta still controls the company.

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Mr Tronchetti Provera said Ambienta’s biggest hit was a German company called Lakesight Technologies, which was picked up in 2012 and sold six years later for 10 times its original investment. The company “machine vision”, Lakesight products accept and interpret images, looking for waste and inefficiency. One of its platforms specializes in number plate recognition, which allows cities to track cars and impose traffic charges aimed at reducing congestion and pollution.

Ambienta also suffered a loss. About 40 percent of the investment in the first fund was bought just before the 2008 financial crisis and went nowhere. But overall, the results are encouraging. Mr Ranghino said the performance data from Cambridge Associates put Ambienta “materially above the average of its top quartile peers,” although the company will not release specific results.

Mr. Tronchetti Provera says Ambienta’s success comes from building a fund that focuses not only on energy, clean technology and climate change, where investment returns are often elusive. “We are only looking for ordinary companies,” he said. “We don’t go to the garage and give start-up money for new technology. We just take the view that we humans create too much pollution, use up too many resources, and see it as an opportunity. “

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Steinlager New Zealand’s Lion beer brand is now carbon-free | Instant News

Kiwi beer represents nearly 10% of New Zealand’s beer market. Having started the certification process with the sustainable beer brand The Fermentist in 2019 (which is now zero carbon across the portfolio), Lion has implemented this learning at scale with Steinlager, who has now obtained the Toitū certification.

Every step in the product life cycle has seen emissions reduced or offset, from growing hops and barley, brewing in the brewery, to bottling, lids, packaging and transportation, to the length of time beer spends on consumers. refridgerator.

Producing a dozen Steinlager bottles (according to standard packaging) emits 3.2 kg of CO2E, which is the equivalent of driving 13 km in a Toyota Hilux or starting a BBQ on full fire for 1.2 hours. This is now all being balanced, with ongoing reduction efforts.

Steinlager partners with certification organization Toitū to audit greenhouse gas emissions and implement strategies to manage and reduce carbon footprint annually. This builds on work that has been done at the Lion’s The Pride brewery in Auckland to increase production efficiency such as recycling glycol, CO2And grow yeast.

Every step in the irreducible product life cycle is mitigated through two offset initiatives: the forest protection regeneration project in the South Island and renewable energy agriculture in India. However, Lion said carbon offsets only happened after working with suppliers and customers to reduce carbon emissions as much as possible.


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