The characteristic of application store optimization is a series of technologies for organic positioning in the application store.
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April 6, 2021
6 minute reading
Opinions expressed entrepreneur The contributors are their own.
SpicyMinds website expert Juliana Santos (Juliana Santos)
According to data from the following industries, the application industry is considered a very competitive market Application business This is the reason for 2020. This is why one of the biggest mistakes when developing an application is to launch the application in the corresponding application store, expecting users to search and download the application.According to the data provided Application business, By 2020, 2.5 million applications have been created in the Play Store and 3.4 million applications have been created in the App Store, adding thousands of new applications every day.During the search, we were network , The user is interested in the top 10 results found in the list. But how can they find so many results? We will start by answering the following questions and ask ourselves the following questions:
What is ASO?
App store optimization , Better known ASO . The feature of this strategy is the use of a series of technologies aimed at organic positioning in the App Store (Apple) and Google Play Store.
It is based on the same concept SEO (Search Engine Optimization) , But its focus is on optimization application Developed specifically for mobile devices, aiming to: Market application The products in the category have good brand awareness, and users are interested in downloading and maintaining their active status on the device. In order to achieve this goal, we must not only focus on the title, description and keywords, but also the visual elements and a good user experience.
Because this is a strategy, it must be implemented, and the results it produces and the necessary adjustments must be constantly monitored, and new operations must be added that will help maintain a position in the best and recommended applications.
ASO technology/pictures aimed at organic positioning in the App Store and Google Play Store: Depositphotos.com
On the other hand, what are the benefits of having a good positioning in the market application?
- Increased visibility: The better the location of the application, the greater the chance of being understood and downloaded. >Products quality: Know what users think and follow up with their Feedback, Allows continuous updates and improvements to the application.Therefore, user satisfaction is achieved, leaving good reviews and Review , Win trust, and ultimately become a high-quality product that attracts more new users.
- competition: Since this technology is little known, well-executed search results are usually better compared to competitors. Therefore, if you don’t know much about her, it’s time for you to continue reading this article.
We tell you 5 important factors to consider, which will help you increase your positioning Apps in the market
1. Title: Not just the name! Through the title, the user can understand the purpose of the application, the title must be associated with its icon. These two factors will be the first method for your future users to use the application. AppStore allows up to 30 characters, and PlayStore allows up to 50 characters. You can add value keywords next to the name to generate more visibility in searches.
2. Icon: Is the most relevant visual element because it will provide your users with the first impression of the app. A creative and attractive icon represents the quality of the design, which is essential for users who are interested in learning about the application and considering downloading it.
3. Description: Usually one of the most challenging elements. This is not only to write a summary, but the user can easily understand the purpose and purpose of the application. This description is one of the best ways to increase visibility and ranking, as it ultimately results in the text attracting users to download.
4. Keywords: One of the most important projects ASO . Keywords have a great influence on search algorithms and can increase the number of times the application is displayed in search results by 2 to 4 times.To this end, investigate Key words The best platform that can run according to the category and theme of the application. It is recommended to choose keywords with large search volume and low competition to obtain excellent results.
5. Comments: Although comments are not directly controlled, users will rate the personal experience of the app to confirm whether its content, design, and usability meet the recommendations in the description and images. Every experience is unique, which is why many people regard user feedback as the deciding factor before downloading.
After letting them download, direct interaction with reviews is essential to understand what users think and understand whether they have a positive or negative experience with the product, or whether there are new areas of improvement opportunities.
If there is a problem or difficult to use, support channels are very important. Not only can they resolve errors, but they can also avoid negative feedback, keep reviews satisfied, and get positive reviews.