Cristiano Ronaldo’s match with Juventus moves from ESPN to CBS in the United States starting next season
ROME – Cristiano Ronaldo’s match with Juventus moves from ESPN to CBS in the United States starting next season.
The Italian League on Tuesday agreed a contract with CBS for Serie A and Italian Cup rights worth around 64 million euros ($ 75 million) per year for the next three seasons.
Ronaldo has one season remaining on his contract with Juventus, which also includes top American midfielder Weston McKennie.
Serie A ends a three-year stay at ESPN, which streams most of the Italian games online – with a handful of matches on ESPN2.
Previously, the Italian league was broadcast on beIN which was narrowly distributed in the US
“In strategic areas such as the US, we have increased the value of our entitlements by more than 30% with top partners at CBS,” said Serie A CEO Luigi De Siervo, comparing the deal to his previous contract with ESPN, made through IMG.
De Siervo added that the contract with CBS is just the beginning of a move to showcase its “investment and editorial content to support Serie A’s constant growth across North America.”
Five Serie A clubs – AC Milan, Rome, Fiorentina, Parma and Bologna – have North American owners, who De Siervo says is “instrumental” in building more lucrative contracts in the US.
IMG bought all of the Italian league’s international rights during its previous contract in 2017 for 371 million euros (nearly $ 450 million) per season – then selling them back country after country.
This time, the league is trying to arrange deals with each country directly. More contracts will be announced in the coming weeks.
De Siervo told The Associated Press in an interview this week that a series of circumstances – a pandemic and a clash with beIN – would result in a reduction in overall revenue from international rights.
Meanwhile, 20 Italian League clubs have again failed to reach a consensus on where to sell their much prized domestic rights; the main bid is just less than the current contract level.
Streaming service DAZN has offered 840 million euros ($ 1 billion) per season for the rights to all 10 games each weekend domestically, while satellite provider Sky Italia – a longtime leader – will donate 70 million euros ($ 80 million) to show three match together. -special.
If national rights are not established on Monday, the current bidding will expire and a new auction process will open
As for the US market, CBS took over the Champions League and Europa League rights from Turner when the 2019-20 season which was halted by the pandemic continued last summer.
CBS also plans to show some CONCACAF World Cup qualifying matches in English, not including home matches for the US or Mexican national teams.
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Andrew Dampf is at https://twitter.com/AndrewDampf