On May 25, 1961, President John F. Kennedy declared that the US should dedicate itself to landing humans on the Moon. Eight years later, Neil Armstrong made his first trip on the lunar surface.
(ticker: CDR.Poland) took roughly the same amount of time to create new works Cyberpunk 2077, which was launched in December. Unlike Armstrong, he did not land successfully.
Thankfully, the release of CD Projekt’s latest title was not smooth sailing. After eight years of hype and a steady stream of marketing material from the company, incl seductive ad actor Keanu Reeves lends his voice and likeness to the main character, a product that appears to be unfinished, especially on previous generation console systems.
The game is very difficult to play
(SNE) PlayStation 4 and
(MSFT) Xbox One system offered by both companies money refund to angry consumers, and Sony went one step further interesting game from his online shop. While CD Projekt offered refunds as well, and issued apologies, investors seemed to be as frustrated as gamers. Shares have dropped nearly 30% since launch, and the New York law firm has filed a class action lawsuit on behalf of shareholders.
CD Projekt declined to provide executives for this article, and said in a statement that the company would vigorously defend itself from litigation.
That Cyberpunk The launch made one thing clear about the contemporary videogame business: the biggest games are more complex than they have ever been, and much more difficult to create. Great games from publishers like
Take-Two Interactive Software‘s
(TTWO) was a huge success GTA V must function on multiple platforms, push the most powerful graphics and processor chips to their limits, and compete with the unpredictable way players interact with games and each other in online social settings. Industry risk – and payoff – has never been greater.
Unlike the world’s largest economy that decides to send someone to walk on the moon, CD Projekt doesn’t have the huge resources the US government can use – it’s a relatively small publisher, with around 1,000 employees and a market value of $ 7.6 billion. . But even if it could generate billions of dollars developing Cyberpunk, it might not make much of a difference.
“You can’t just waste a billion dollars, and you automatically get a great game,”
(EA) Chief Studio Officer Laura Miele informed Barron this week. “It’s a lot more complicated and nuanced than that.”
Big modern games require several different disciplines from creative employees – such as software engineers, artists, designers and composers – to come together and produce entertainment products with non-linear stories, says Miele. Money can help recruit talent, but that alone will not make a good game. That talent needs to deeply understand not only video-game players, but also the intersection of technology and entertainment. Those skills weren’t easy to get.
“That [takes] talent and great timing. Time to repeat, time to run the game across some of these systems, and then get input from the players, “said Miele.” It takes great instinct and creative talent to have a great gaming experience. “
One of the dangers embedded in CD Projekt’s nearly decade-long betting at Cyberpunk is that the company doesn’t have a large catalog of existing franchises, unlike many US publishers.
Cyberpunk is also an entirely new franchise, the launch of which is one of the biggest risks a publisher can take, and can cost hundreds of millions of dollars, according to Barclays video game analyst Mario Lu. Even if the gameplay is good, if players form negative views of the new title – for a number of reasons – it is might destroy every chance it had for success.
A few weeks after launch, CD Projekt did not appear to be at risk of producing a failure. Company has sold 13 million copies, net of refunds, about five million more units than the eight million pre-launch orders it received.
The personal computer version of the game has achieved critical success, despite glitches and bugs – although the same was not true for the previous generation console versions, which were called unplayable. Barron’s found that the best way to enjoy Cyberpunk 2077 was on a PC or Xbox Series X. But amid the pandemic-related flaws,
For the best graphics cards (NVDA) and Xbox Series X, getting the system right may not be possible.
Alternatively, players can choose to play the game on Google’s cloud streaming service called Stadia. However, creating games for Stadia has its advantages. As with most cloud-streaming services, there may be some input lag, and it appears to be running the console-ported version of the game, not the PC version, which supports real-time ray tracing, a technology that creates images. more realistic. It also consumes valuable resources for developers to port code.
If the new franchise is like Cyberpunk doesn’t work very well, which can damage the stock in the short term. But larger shares of US developers usually recover relatively quickly from such disappointments. EA is a great example. While the launch is in 2019 National anthem—A new franchise—not that successful as investors expected, the stock was still up 12% that year after introducing the game. EA’s backbone franchise is like its line FIFA the game of football can provide relatively reliable returns, and a franchise that is like many years old The Sims, can continue to generate revenue through additional content.
“It’s entertainment, not everything will work out,” said Miele. “But our chances, and the evidence of our success are quite high compared to other entertainment media. You have to be introspective about what is working and what is not, and keep going and investing. You have to have no fear, and you have to have the courage to listen to our players. “
Write to Max A. Cherney at [email protected]