Remember the morning commute? Packed into subway carriages, sat in traffic, and in and out of Ubers. Although Zoom’s meeting seems like a fair trade-off for the stress of an early morning commute, it’s hard to believe the changes in everyday life compared to just over a year ago before the pandemic. These drastic changes in our daily lives have become our new normal that influences them to move out of their comfort zone, literally.
In a recent study by the University of VermontResearchers found that outdoor activity has experienced the largest spike in years with a 70% increase in activities such as walking due to the pandemic that the majority of subjects have positive views of their mental health and well-being. In an effort to get rid of “quarantine fatigue”, turning to Mother Nature has become one of the biggest pandemic trends, and is not going anywhere anytime soon.
The migration from our computer screens to the wild during the pandemic has profoundly affected our transportation habits. The public transportation system does not feel as secure as it used to be, triggering the need for more independent, affordable and safe alternative transportation methods. Enter the E-Bike.
Thanks to changing mindsets about the environment, health and fitness habits during the pandemic, the electric bike or E-bike has become one of the biggest pandemic trends as the preferred method of transportation with the sale of E-Bike. increased from 92% in April 2020 to 137% in May 2020 compared to the previous year. “I think it’s the only possibility that you can really go out and enjoy nature. You can cover distances that you might not be able to explore as much as possible by train or public transport “said Michael Lillelund Co-Owner of MATE, the maker of very stylish E-bikes, MATE.BIKE.
Created in 2016 by Copenhagen-based siblings Christian Adel Michael and Julie Kronstrøm, their passion for cycling (the preferred method of transportation in Denmark) made the two aware of a gap in the bicycle market. Christian came up with the concept of taking an e-bike – which at the time, was something really boring and something older people might carry – and then combining it with something that was fashionable, cool and desirable for the younger crowd, almost like a statement said Lillelund.
Among the variety of vibrant colors, sleek designs and foldable body, MATE.BIKE is perhaps the ultimate functional statement accessory. “If you look at the other E-Bike brands, the design looks the same wisely. MATE is very fashionable and something one can really feel, especially in Copenhagen, driving a MATE. A BIKE in Copenhagen is almost like you’re driving a Porsche, you know? Something that people are very proud of you can say, “he said.
With 15 years of experience in the fashion industry, Lillelund joined forces in 2018 to strengthen MATE’s fashion angle that emphasizes product exclusivity. “My strategy has never been to focus on regular bike shops, but only to go to the top concept stores around the world. I first entered Maxfield, we did a big launch in Los Angeles, we made Selfridges London, we made Webster in Miami, really took that other corner where we don’t really want to be a bike company, we want to be a lifestyle company which sells a lifestyle, “he said.
Like any other luxury lifestyle item, getting a MATE bike is no easy task.
Recently, the brand released their first big-name collaboration as the first non-fashion addition to the Moncler’s Genius collection where only 1,000 units were released from the special Moncler x MATE.BIKE. “It’s also something that’s really important to us when we’re doing all this collaboration is that it’s not just another brand-name bike, but has an extra feature or something special around the bike that really comes in handy in your everyday life,” says Lillelund. . Exclusive items and limited editions are certainly what drives the current climate of fashion, and MATE has been taking advantage of them in completely new ways.
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The combination of fashion and functionality that MATE offers has not gone unnoticed. In what will be the most successful European crowdfunding campaign ever, MATE’s accomplishments have attracted a group of star-studded investors such as Jay Z’s Marcy Venture Partners, Millie Bobby Brown, and Jessica Chastain, to name a few, who all hold stakes in the company. . today. Not to mention the long list of MATE’s celebrity clients including Orlando Bloom, Katy Perry, Lil Baby, and Corey Gamble who bought several bikes for Kardashian-Jenner clan. “It’s a great pairing, that’s why we always say you can WERE together,” said Lillelund. “You can go out with your partner or friend and get around and enjoy the city in a whole new way.”
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With speeds of 68 miles on a single charge at a maximum speed of 30 mph, MATE’s success has changed the game when it comes to easy-to-access eco-friendly transportation that allows for a safe and easy way to explore your city – and they don’t stop there. On top of the line-up of matching accessories that came out as an extension of the MATE brand, joining the two MATE E-Bike models is the MATE SUV, a cargo-style bike built for local travel that further replaces the need for something more environmentally friendly – a conscious alternative to car travel. short. “We found that in the US, 60% of all car trips are less than five miles,” he said. “It’s really where you can customize your kids so you can pick them up from school, you can store groceries there, there’s a complete music system so you can go to the beach with your friends, it’s like a cooler for a beer. and soda. It’s like an entertainment box we’ll be rolling out in a few months. “
Since MATE’s beginnings as a crowdfunding prototype, the company has been a moment brand that embraces the core values of what is important to this generation. From eco-friendly approaches to limited stellar designs, MATE sets the precedent for future travels where style and style need not be sacrificed when it comes to traveling around your city in the safest and most effective way with a little added thrill. So go ahead and get off your training wheels, the future of a post-pandemic world runs on two wheels.
The MATE icon and the MATE X E-Bike are now available for shopping mate.bike.