NEW YORK, March 25, 2021 / PRNewswire / – Arrivalist, the travel industry’s leading geolocation platform, today announced that it will make two datasets free for its customers until the end of the year so its customers can act and react to ever-changing travel patterns as the country emerges from the pandemic. Arrivalist is giving out two sets of free data to customers until the end of the year to help measure the travel rebound The new data sets allow customers to compare visits in 2021 to activity from the same period in 2019, not just the period in which travel slowed to a virtual stop in 2020. The comparison from March 2021 to March 2019 reveals that travel to the United States is less than 10.9% of pre-Covid levels. – without fear of inconsistency – on the volume of visits to their destinations, ”said Cree Lawson, founder and CEO of Arrivéeist. The company makes custom versions of two sets of data – the Calibrated Trave l Trend Report, based on the Daily Travel Index and its revised daily arrivals data – free to customers who subscribe directly to its data. visits until the end of the year. A free version of the Daily Travel Index, which measures car travel activity and organizes it by origin of the trip, is available to everyone online; the personalized version distributed to customers will measure daily road trip activity and reveal trips based on the destination chosen by travelers. Customers will also receive daily tour updates, enhanced from a 30-day update cycle. They will also receive free competitive benchmarking information. “Accurate, aggregated movement data has never been more vital to communities and travel agencies than it is today,” says Lawson. “We don’t want our customers to be rudderless or hampered by inaccurate data as visitors start returning to their destinations in droves. If we are to make any concessions by openly deploying our calibrated data, it is worth helping to measure the travel rebound during this time. “As a data-driven organization, Visit Florida is committed to partnering with companies that can provide us with the most recent, accurate, and accessible data that supports the work we do on behalf of the industry. Florida trip, ”says Staci Mellman, Marketing Director of Visit Florida. “We have found the Daily Travel Index to be an essential tool in these volatile times and we appreciate having access to the tool as we look to our recovery.” The company has developed its patent-pending algorithms that normalize or calibrate data sets for greater accuracy. for years. Its models aggregate, increment, and decrement motion from a set of devices to make that motion representative of all human motion, whether it’s biased toward a device, demographic, or operating system, like iOS14. or Android. The fifth version of iOS14 (iOS14.5) is expected to be released daily, and some features of the update are expected to cause erratic changes to the location data derived from the app, mostly on a day-to-day or day-to-day basis. year to year. “This is neither unprecedented nor unexpected. Fortunately, we have been future proof for years,” says Lawson. “We have had trials with iOS13, Intelligent Tracking Prevention, and the deployment of CCPA.” To validate its claims, the company points to its experience, on a more local level, of compensating for the loss of location signal that occurred as CCPA was released in California in July 2020. “If the pandemic has taught us anything, this ‘is that collecting the right data quickly and acting on it is the best plan, ”Lawson says. “We’re doing our best to ensure that the valued customers we’ve worked with for over 10 years continue to have visit trend data they can count on.” The company first rolled out the measurement of road travel as part of its popular Daily Travel Index – a free resource that has helped measure the return of travel activity amid the Covid-19 pandemic. The Daily Travel Index measures trips of 50 miles or more taken from a panel of millions of devices and updated every 48 hours. It has been picked up by the US Travel Association, Skift, and the National Travel and Tourism Office as part of their efforts to measure crises and volatile departures in travel behaviors during the Covid-19 pandemic. However, the new calibrated data is not limited to road trip activity. The Daily Arrivals report also reveals flight arrivals. “It’s great to see industry partners stepping up to deliver consistent data in an ever-changing travel landscape,” said Ashley McHugh, director of research for Memphis Tourism. “We plan to use this data to chart a stable path for our partners through these changing times.” “Visit trend data is essential for measuring movement in the pandemic and return from travel,” Lawson says. “We have perpetuated our location data to provide our customers with essential information on recovering trips despite the untimely deployment of iOS14.5.” About ArrivalistArrivalist is the leading geolocation platform in the travel industry. The company uses multiple location data sets to provide actionable insights on consumer behavior, competitive share, media efficiency, and market trends. More than 200 travel marketers, including 100 cities, 40 US states and 4 of the top 10 US theme parks, use this information to inform media strategy, operations and destination development. Arrivalist is headquartered in New York with offices in San Francisco and Toronto. press-release / calibrated-travel-trend-report-for-customers-measuring-travel-return-during-a-volatile-year-301256298.html SOURCE Arrivalist.