Fashion photography more often glorifies women’s bodies than women’s views. To celebrate International Women’s Day, a new book challenges this tradition with a collection of works by 33 female fashion photographers including Sarah Moon, Bettina Rheims and Nan Goldin.
Her Dior published by Rizzoli on the day of the fall / winter 2021 collection Christian Dior designed by Maria Grazia Chiuri will be shown at the all-digital Paris fashion week. Chiuri said that when she accepted the role of Dior in 2016, her view of her home was that ‘this is a stereotypical view of femininity; femininity today has more facets’
Bling Empire, Emily In Paris, CLOY – these are just some of the TV shows that have influenced the way we dress
We’ve been immersed in the world of fictional TV shows for quite some time now. And when we get involved in the stories they tell, we are fascinated by their clothes too. Obviously, many of us have tried our best to find the pretty cuts some of the characters on the screen are wearing. In the past, many have tried the same thing after seeing him on TV shows with likes Sex and the city and Gossip Girl. Today, more iconic looks are constantly changing the way we dress.
The same thing happens when viewers stream Netflix Lupine, a new show that follows the modern tale of male thief and undercover expert Arsène Lupine. Lupine looks gorgeous in a three-piece suit and beret when she doesn’t trick people. But an interesting detail of the entire ensemble is the shoes, especially the Nike Air Jordan 1. Air Jordan 1 “Fearless” may match the mood of the series, but this changes in the final episode. Instead, Lupine is seen running away in the coveted Nike Air Jordan Mid 1 “Yellow Toe”. Just 10 days after going on air, online platform Nike saw a 460 percent increase in click-throughs for “Yellow Toes”.
Similar to the case of Lupine, Emily In Paris have inspired his global audience to see the character’s outfit, especially the red beret—searches increased 100 percent. The search for Emily’s bag took off soon after. The bright Ganni skirt that Emily wore in the first episode also saw a 128 percent increase in searches just 48 hours after the series premiere.
If you’ve seen it It’s okay not to be okay, then you might admire how Ko Mun Yeong looks so charming in his strong clothes. It seems that the audience liked him so much that various publications and vloggers started analyze her choice of clothes and ranking her best looks. But what is more important about character style is that fact he mostly wears fancy Korean brands.
Crash Landing On You, a popular TV series from South Korea is also trending for its iconic female characters. Yoon Se-Ri has it all – from Chanel to Fendi to Roger Vivier – and she knows how to style each brand into clothes that evoke strength and elegance. But apart from Se-Ri is the equally elegant Seo Dan who has fashionable and dramatic moments like at lunch with her friends or at the department store with her mother.
Crash Landing On You including the coveted jewelery and watches of Chopard and Swarovski. During and after the show aired, Swarovski sales increased. Viewers, loyal fans, are clearly watching and want to appear in the same style, from fashion to accessories.
While most of these shows inspire their viewers to try out contemporary pieces from luxury designers from clothing to jewelery, other shows have encouraged viewers to try something a little different.
Gambit Queen has given viewers the opportunity to become interested in wearing vintage clothing. Just weeks after the premiere, the plaid coat garnered over 383 percent of clicks online. There were also 131 percent more clicks for white wool coats, and a 57 percent increase for traceability of turtleneck sweaters!
Given that The Queen’s Gambit is centered around a game of chess (despite Beth Harmon’s interesting story), many people decide to give their chess a try. The New York Times shared in a article shared how sales of chess sets soared just weeks after the show’s launch.
However this is not a new incident. A lesson shows that TV shows always play a role in promoting new trends and products. Ultimately, this leads to a ‘modeling effect’ which occurs when the viewer or the audience “consciously copies their own appearance after the character models.” I think life is imitating art.
This phenomenon continues, one by one new performances. Bling Kingdom, in particular, has provided stylistic inspiration to its viewers. This new reality show changes the game, as it breaks the stereotypical mold of Asian stereotypes. It showcases real-life crazy rich Asians wearing luxury designer brands from Dior to Bottega Veneta, in exquisite fashion.
Even though fashion is always changing and the options are endless, the decision is always yours. Perhaps the most enjoyable part of watching this show is not only taking inspiration from this contemporary style but adding (or removing) details to create each look. you alone.
Fashion is fast and fleeting. That’s the point. Designer lucky if they get a 10 year catwalk run. Now some are wondering if the industry itself will get another 10 years. That business is “living through hell,” said Clothes chief executive of Guram Gvasalia.
The immediate concern for designers and retailers, in the UK’s £ 35 billion sector, is Brexi. In an open letter to Boris Johnson last week, 451 industry leaders warned of restrictions on work visas for designers and models and extras rates and the duty now payable when goods leave Britain for Europe threatening to “destroy” British fashion. Paul Smith are among many designers who are considering shifting some production from the UK to the continent to avoid additional costs.
The Brexit crisis alone was bad enough, but it comes as fashion grapples with its effects Covid-19. Thanks to the lockdown, the catwalk went dark and no one knew when it would turn on again. Boutiques, department stores, malls and factories are closed. Some big names will never reopen, including Barneys New York.
Falling international travel, particularly a lack of Chinese tourists in western capitals, cost the industry £ 10 billion last year and may do the same or be worse this year, analysts forecast. And the excess stock exposed by the lockdown has revealed the dirty secret of fashion: it is based on overproduction, over-resources and cheap labor.
“The situation is worse than Sars, 9/11 and the global financial crisis put together,” said John Hooks, former right-hand man of Giorgio Armani and Ralph Lauren, who is now a leading consultant for the biggest fashion brands. But this business is all about change and it is racing to reset it faster than at any time in its history. What will it look like in the future?
Most designers hope the Brexit issue will be resolved in time for the easing of lockdown restrictions, when demand and manufacturing will, ultimately, increase. Patrick Grant, chief executive of ETautz, hopes the letter to the PM will make it easier for designers, models, stylists and manufacturing workers to obtain work visas.
What about the Covid response? Like almost all sectors, fashion will become more digital. As the pandemic forces stores to close, brands that are slow to embrace online have no choice but to speed up. “We are witnessing a paradigm shift in the way people buy luxury as consumers are attracted online,” said José Neves, founder of Farfetch.
He felt the benefit. Swiss luxury conglomerate Richemont, owner of Cartier and Montblanc, and Alibaba, the Chinese tech giant, have invested £ 820 million in Farfetch to help boost sales in China. Farfetch’s market value has more than quadrupled over the past year to reach nearly £ 15 billion.
LVMH, the world’s largest luxury group, whose label includes Fendi, Dior and Loewe, are also increasing their digital presence. It has appointed Louis Vuitton vice president Michael David as the first “principal omnichannel” (online and offline sales) director. He is expected to move all of the LVMH brands to one global e-commerce and technology platform.
Neiman Marcus has hired Apple veteran Bob Kupbens to “develop digital products and capabilities that enhance store, online and omnichannel experiences.” Sally Singer, Vogue’s former digital creative director, has joined Amazon as chief fashion director to step up her efforts to attract big brands.
The online shift will mean some brick and mortar shops will die, said Luca Solca, an analyst at Bernstein. But branded boutiques in big cities will survive and in many cases thrive, predicts Jonathan Siboni, of data intelligence firm Luxurynsight, because “luxury is not a commodity you can easily get online. It’s about desire and emotion. The store will always be at the center of developing the relationship between consumers and brands ”.
Despite Beijing’s growing criticism of human rights abuses, brands are looking to grow to China. Chinese consumers are estimated to account for nearly half of all purchases of luxury goods by 2025 and are returning to shopping again now that the pandemic there is largely under control. Swiss luxury watchmakers Hublot and Zenith have both pinned their hopes on the East. “We expect very strong 30-50 percent growth there,” said Hublot chief executive Ricardo Guadalupe.
Will all the structural changes in grand maisons fashion succeed? There are signs they may be. Data from Bain shows online luxury goods purchases were worth $ 58 billion in 2020, compared with $ 39 billion in 2019. And consumer appetite for online retail shows no signs of stopping there. Anecdotal evidence suggests digital sales exceed 50 percent of all luxury Christmas sales in many markets. LVMH sales in Asia rose 21 percent in the last quarter of last year. Much of Richemont’s 5 percent jump in fourth-quarter sales last year occurred in Asia Pacific.
But there is a hitch. Exposure to overproduction forces businesses to face a problem that has swept the red carpet for too long: the environment. Almost all labels agree that they produce too many collections and put on too many expensive and complex shows around the world. A race to embrace sustainability. Several big names are making a great start in improving their merchandise and their ways. Dry, which owns Gucci and Saint Laurent, has a Natural Climate Solutions Portfolio that aims to “protect and restore ecosystems that mitigate climate change”.
At LVMH, Jonathan Anderson, Loewe’s creative director, starts making clothes from recycled plastic bottles. Prada uses yarn spun from recycled marine plastic to make iconic nylon backpacks, ready-to-wear collections, accessories and shoes. Balenciaga and Burberry tout their green fabric credentials. Organic and recycled fibers can now even be found at fast fashion retailers like H&M.
Is that enough to lure a new generation of environmentally conscious consumers away from such popular retailers Depop, Cloakroom and TheRealReal? It’s a worrying question for big brands. An abundance of unsold stock that had piled up under lockdown posed another awkward issue. Overproduction always means most brands are discounting goods, but they have been forced to cut prices by up to 70 percent over the past few months to settle savings. Persuading consumers to pay full price again may be difficult, Hooks warns. He recalls how after the global financial crisis, many brands went on sale and customers got used to discounts and weren’t ready to pay the full price anymore.
For now, however, designers dare to dream that after nearly a year of t-shirts getting thinner, we’ll find the joy of dressing up again once the lockdown wears off. “I don’t want to relax anymore,” said Jonathan Anderson before his latest online event. The Northern Irishman, based in Paris, working for the Spanish brand, thinks that in September, the Brexit issue will subside and normality – or what applies to it in the world of fashion – will return. For many, it can’t come too fast.
Scottish-born painter, based in Trinidad, Peter Doig was one of the last artists to venture into fashion, working with designers Kim Jones presents Dior’s fall-winter 2021 collection.
Jones, who has worked with a different artist for each of his collections since joining Dior Homme in 2018, not only sought inspiration from the famous painter’s nostalgic artwork and moody color palette, but also worked with Doig for five months to plan, conceive, and finally make the collection come true.
Doig was instrumental in the design process, working more closely with Jones than any other artist to date, matching colors to his own pigments and even embellishing some of the collection’s fabric hats – created by longtime college friend, famous milliner Stephen Jones – with original artwork.
Doig also made and installed a collection of runway set ups – a night blue catwalk with large stacked boxes painted in rust and gray hues – offensive. melancholy sky image.
Fall Winter 2021 Collection.Photo courtesy of Dior.
“[It] It is an honor and a thrilling experience to turn ideas and dreams into functional colors and forms, ”said Doig of the experience on his Instagram.
The collection, which was presented via live stream on January 22, consists of a collection of eccentric silhouettes that sometimes translate Doig’s motifs literally.
In one example, a yellow, green, and red sweater was worn by the far left figure at Doig’s Two Trees (2017) turned on at Look 14. Meanwhile, a pink lion roams the streets of Trinidad in Doig’s. Rain In the Port of Spain (White Oak) (2015) rearranged on the pullover angora at Look 18.
Check out 18 of the Fall Winter 2021 Collection. Photo courtesy of Dior.
If the collection wasn’t specifically meant to faithfully recreate Doig’s world, then Jones may have exceeded his goals. But at the same time, the proper adherence to Doig’s work sets this collection apart from most other art-fashion collaborations, in which the artist is rarely involved.
For Doig, the collaboration provides an opportunity to go back in time in his life, when he had aspirations to climb the ranks of the design world.
In the 1980s, Doig worked as a part-time makeup artist at the British National Opera and spent much of his free time with British designers such as David Holah of BodyMap and Leigh Bowery, performance artists and designers who also occupy the space between art and fashion. .
If you can’t come to Haute couture, it will come to you! It’s been like this for almost a year, although we all hope the new normal won’t continue for too long. Meanwhile, we’re looking at offers for summer 2021 couture, revealed as a short film published on social media. Di Dior, Maria Grazia Chiuri teamed up with Italian director Matteo Garrone to tell a dazzling fashion story through Tarot cards. Films are a form of advertising and cinematic achievement.