05 Apr 2021 — Italian ingredients supplier Agrumaria Reggina will inaugurate its first R&D center in Northern Italy, in the Lombardy Region. The “Taste Innovation Center” will focus primarily on developing new products for the beverage industry, with a forecast to grow a new line of corporate juices and immune-supporting beverages.
The new operation will host state-of-the-art machines for developing prototypes in the beverage field, including soft drinks, nectar, juice-based drinks, iced tea, alcohol and alcohol, as well as aromatic and enhanced water.
TIC will also support formulation strategies in the food room, including baked goods, bakery, ice cream and spices.
“We will expand and expand our juice range, enlarging our portfolio of natural citrus flavors,” Felice Chirico, director of sales and marketing at Agrumaria Reggina, said Foodstuff First.
“We will also launch new drinks aimed at supporting the immune system and health,” he added, echoing Kerry’s the latest forecast that the holistic beverage market will gain traction amid the COVID-19 pandemic.
“The new center will include all state-of-the-art machines for developing final drinks. Potentially, we can supply all the ingredients from the ingredient list for a drink or juice. “
Thirty-five years from Italy
Agrumaria Reggina has been involved in citrus processing for the past 35 years in Reggio Calabria, Southern Italy – an area devoted almost exclusively to citrus fruit cultivation. The supplier’s product development has strong ties with Italian oranges.
Italian flavors are very popular with consumers, as highlighted earlier in a Foodstuff First Special report. This new premium offering inspired by Calabrian lemons, Italian blood oranges and Sicilian chinotto essences were the highlight among this year’s drink offerings.
“The taste trends of the drinks that we are concerned with include immune system health support; mental and emotional well-being; a drink that addresses climate change; and a growing liking for local fruit, ”notes Chirico.
From May, the new center will be fully operational and will host a new R&D laboratory along with a development wing focused on market analysis.
“The current F&B market sector is marked by a strong evolution. This requires companies to continue to innovate through R&D in order to stay competitive and react to new market trends, ”said Davide Orsi, area sales manager at Agrumaria Reggina.
“Opening our new TIC is necessary to support our clients in their R&D efforts, bring our technical and marketing competencies to the table and offer guidance and solutions that are aligned with what the end customer expects.”
What is important in a drink?
Kerry foodservice brand, DaVinci Gourmet, recently launched various beverage concepts for this spring and summer.
Taste and nutrition company research into consumer trends has shown that this year, consumers will be looking for drinks that provide flexible enjoyment, fruity refreshments, and teas with a healthy twist.
In the spring, beverage innovators also emphasize uplifting flavor profiles including tropical hues of watermelon and guanabana.
Further to this invigorating profile, the industry is seeing waves The “next generation” citrus profile, with blood orange, mandarin, pink grapefruit, yuzu and clementine all becoming more common.
Among the developments in functional drinks, Ocean Spray Cranberries was launched Ocean Spray Waves, naturally caffeinated sparkling water with a dash of fruit juice. It launched exclusively at Walmart in the US last month.
By Benjamin Ferrer
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