Tag Archives: environmentally friendly practices

Logitech Launches Brand New ‘DEFY LOGIC’ Campaign | Instant News

NEWARK, California – (BUSINESS WIRE) – 2 Feb 2021–

Logitech (NASDAQ: LOGI) today announced the launch of a brand campaign, DEFY LOGIC, featuring creators, artists and activists who defy expectations and break down barriers to inspire and change the world. The heart of the new campaign is the ad that will be shown during the Super Bowl, featuring GRAMMY’s award-winning rapper and songwriter, Lil Nas X, and his upcoming song “Montero (Call Me by Your Name).”

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Logitech Launches New Brand Campaign ‘DEFY LOGIC’ (Photo: Business Wire)

DEFY LOGIC celebrates people who are pursuing their passion and making new breakthroughs, regardless of what current conventions, past precedents or traditional thinking might suggest, “said Heidi Arkinstall, head of marketing at Logitech. “By highlighting the story of this extraordinary individual, and on the big stage, Logitech hopes to support a new generation of creators, artists and activists who are ready to do extraordinary things that defy logic.”

The campaign runs across broadcast, connected TV, social platforms, and streaming apps, and will be supported by high-impact attendance at two major media events: a sixty-second ad during the Super Bowl on Sunday, February 7, and thirty commercials – second during the 63rd Annual GRAMMY Awards.

The creative is documentary-style, with a game day venue featuring sketches that highlight the diverse individuals pushing boundaries in creative innovation, sustainability and equity – and how Logitech products help enable them on their journey. Highlights Lil Nas X shares her creative process, including writing songs, recording in a studio, and engaging with her fans on social media. His feature in the campaign started a multi-faceted partnership between Logitech and Lil Nas X, using his logic-defying stories to inspire and empower other young creators like him to share their passion. You can read more about this partnership here.

Apart from Lil Nas X, the campaign featured visual artist YesYesNo ( Zach Lieberman and MolMol Kuo ), a light artist NONOT (Noemi Schipfer and Takami Nakamotol), graphic designers and illustrators Mercedes bazan, makeup artist Kimberley Margarita, musician Yvette Young, and various streamers Meg Kaylee. The campaign also highlights change-makers in sustainability, diversity and equality, including proponents of gender equality and founder of EnrichHER, Dr. Roshawnna Novellus; Founder of Intersectional Environmentalist Leah Thomas; education activist Melz Owusu; and youth climate activist and founder of Kids Against Plastic Amy and Ella Meek. You can learn more about each in their spotlights here, and you can see the full sixty-second spot that will air during the Super Bowl here.

That DEFY LOGIC The campaign highlights Logitech’s broader commitment to expanding human capabilities for all people equally, in a sustainable world, and designing experiences that help people create, achieve, and enjoy more. The company has committed to design for sustainability and diversity, equity & inclusion. More information on Logitech branding campaigns is available at Logitech.com.

About Logitech

Logitech designs products that have an everyday place in people’s lives, connecting them to the digital experiences they care about. Nearly 40 years ago, Logitech started connecting people via computers, and is now a multi-brand company designing products that bring people together through music, games, video and computing. Logitech brands included Logitech, Logitech G., ASTRO Gaming, Streamlabs, Highest Ear, Jaybird and Blue Mic. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a public Swiss company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech on www.logitech.com, that company blog or @Logo_indonesia.

Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe SA and / or its affiliates in the US and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.


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SOURCE: Logitech

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PUB: 02/02/2021 09:00 AM / DISC: 02/02/2021 09:01


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European Companies Accelerating Digital Transition and Sustainability Will Recover Faster From the COVID-19 Crisis, Finds Research from Accenture | Business | Instant News

DAVOS, Switzerland – (BUSINESS WIRE) – 25 Jan 2021–

European companies that are accelerating their digital transition and sustainability are likely to recover faster and emerge stronger from the COVID-19 crisis, according to a new report. report from Accenture (NYSE: ACN).

According to the report, the COVID-19 crisis has resulted in differences in the resilience and growth prospects of European companies:

  • Half (49%) of European companies have reported declines in earnings or profits over the past 12 months and do not expect improvement in the next 12 months.
  • A fifth (19%) of European companies had strong financial performance before the pandemic but now expect negative earnings or profit growth in the next 12 months. The report referred to these companies as “fallen angels.”
  • One-third (32%) of European companies expect to deliver profitable growth in the next 12 months. The report describes these companies as “future leaders”.

The report shows that companies that lead in digital adoption and sustainable practices are nearly three times more likely than other companies to be among the “leaders of tomorrow,” and so recover faster and emerge stronger from the crisis.

“The digital transformation defined the business landscape in the 2010s, and companies leading this transformation with speed and scale are winning,” said Jean-Marc Ollagnier, CEO of Accenture in Europe. “We are entering a decade ushering in a new wave of business change defined by a sustainable transition. How European companies manage this ‘twin transformation’ will determine how quickly they will recover from the crisis and how well they will be positioned to sustain growth in a post-pandemic world. “

According to research, nearly half (45%) of European businesses prioritize investing in both digital transformation and sustainability. Specifically, 40% of European respondents plan to invest heavily in artificial intelligence, 37% plan to invest heavily in the cloud, and 31% plan to rebalance their investment to focus more on sustainable business models.

European companies are unsure about their 2021 growth targets

The report noted that less than half (45%) of European businesses expect to reach their 2021 growth target. Those in Great Britain, France and Germany are among the most optimistic, with 59%, 52% and 51% of respondents in those countries, respectively, expecting to hit their 2021 targets. Respondents in Italy and Spain were among the most pessimistic, with only 34% and 31%, respectively, expecting to reach their 2021 growth targets.

“Even companies that recognize business opportunities to accelerate their digital and sustainable transitions face obstacles at various stages of this twin transformation journey,” said Ollagnier. “These challenges include defining viable business models around sustainable practices and products, freeing up resources to better mobilize organizations, and moving rapidly from pilot and closed-door projects to large-scale and enterprise initiatives.”

The report suggests some strategic steps companies should take to overcome these barriers and successfully carry out twin transformations. This includes:

  • Fostering an ecosystem-based business model that is driven by sustainability and made possible by technology: The twin transformation leaders already generate more than 10% of their income this way.
  • Combine resources to scale technology applications to sustainable practices: The twin transformation leaders invest more in overall innovation, allocating more than 10% of their annual revenue to research and development. They also recognize that sustainability and technology are not separate priorities.
  • Leading, empowering, and nurturing talent: The twin transformation leaders are responsible for the continuity of their employees’ work. They don’t waste effort reskilling / upskilling their workforce, understanding that building and nurturing talent is essential to turning transformation into real business value.

“There’s a reason why DNA is a double helix,” said Ollagnier. “The spiral structure of the molecules that form the basis of life is essential for replication, adaptation – and development. It is a powerful metaphor for business amid two parallel transitions that twist the laws of evolution in dynamic yet unstoppable ways: digital transformation and sustainability. European businesses that continue to follow well-traveled paths will see others gain a competitive advantage by tapping into the dynamic interactions at the heart of their DNA. Or they can join them by unlocking the value that lies in blending innovative technology with traditional European strengths of sustainability, solidarity and purpose. “

The study is based on a survey of 4,051 C-suite executives in 13 countries across 19 industries. The survey was conducted in November 2020 and includes companies with annual revenues exceeding US $ 500 million. The industries represented include: aerospace and defense; airlines / travel / transportation; automotive; banking; capital market; communication / media / entertainment; chemical material; consumer goods; energy; health; high technology; industrial goods & equipment; Coverage; pharmaceutical / biotech / life sciences; public service; retail; software / platform; and utilities. The countries represented include Australia, Canada, China, France, Germany, Italy, Japan, Saudi Arabia, United Arab Emirates, Singapore, Spain, United Kingdom and the United States.

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialist expertise in more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services – all supported by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 514,000 people fulfill the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and mutual success for our clients, employees, shareholders, partners and our communities. Visit us at www.accenture.com.



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PUB: 01/25/2021 03:59 AM / DISC: 01/25/2021 03:59 AM

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Eco-fashion offers a revival of a new Tunisian brand | features | Instant News

MAHDIA, Tunisia – The sun is setting as Tunisian fashion designer Chems Eddine Mechri reaches the cool seaside town of Mahdia. She has spent half a day driving in the scorching heat chasing the precious handmade fabrics she needs for her upcoming winter collection.

With the 125-mile road trip from Tunis coming to an end, the designers knew exactly where it was: the basement of a blue-glowing workshop, hidden in the maze of Mahdia’s old medina, where Mohamed Ismail’s silk weaver’s spinning wheel was still running at full speed.

In a global world dominated by fast fashion brands like Zara, H&M and Topshop, Tunisian designers like Mechri are increasingly returning to their roots, embracing local craftsmen and environmentally conscious materials. Thanks to the ancient North African textile-making traditions, Tunisia is perfect for the eco-fashion they want to strive for.

Returning to the capital city of Tunis, Mechri and her tailors sewed dresses from scratch for her fashion brand, Née. They combine the traditional shimmery pink and gold fabrics used in Tunisian embroidery with netting from the 1960s. The two of them were deemed unsaleable by the merchant Mechri bought them from.

“They (didn’t) suit the tastes of the day,” said Mechri. “And that’s why they (the fabric traders) need us designers … to give these materials a second life.”

The $ 2.6 billion textile industry is a pillar of Tunisia’s economy, employing 160,000 people and generating about 25% of the country’s total exports, according to an estimate by the Oxford Business Group. However, fashion is one of the most polluting industries in the world, responsible for producing 10% of carbon dioxide globally, according to the World Bank, and tens of millions of tonnes of clothing are thrown away each year.

Mechri and other designers have turned to the eco-friendly practice of “recycling” – taking old or unwanted materials and turning them into something new and modern by incorporating high-quality fabrics. Mechri combines old fabrics with the handicrafts of craftsmen all over Tunisia – from embroiderers in Tataouine, on the edge of the desert, to tailors in Bizerte in the country’s north.

Fashion brands in the West are also getting serious about upcycling, including the American brand Bode and Hotel, a Danish-French brand founded by Alexandra Hartmann.

“People are starting to realize the negative effects of having a constant desire to consume all the time without taking a step back, taking pause to reflect and ask questions about the environment and the future of humanity,” Mechri said at his Tunis boutique clothing. on the shelf behind it glittered and rippled to the touch. “Fashion is a smart way to respect local ingredients.”

The desire to honor ancestors is equally important to Hassen Ben Ayech, a 26 year old former computer scientist. He founded the young, upscale Bardo brand with the clear aim of reviving Tunisian heritage and traditional crafts in “an era of uncertainty and fear of environmental destruction, coupled with the slow death of small pockets of culture in the face of globalization.”

The brand’s first collection evokes images of Tunis’s famous Bardo palace and the era of the Beys, the ruler of the Tunisian monarchy which was abolished in 1957.

“We want to go back to the time we missed and avoid cliches,” said Ayech. “We wanted to show that there is more to us than caftans, (and to) dive deeper into our history and identity.”

In 2018, Riad Trabelsi relaunched the French-Tunisian brand BASSCOUTUR to prove to the industry that sustainable fashion is possible on a wider scale. The brand has a growing client base in Japan and South Korea and will soon be launching in Italy.

“We see this concept to be normative. If it’s not sustainable, it’s not cool, “said Trabelsi.

Sofia Guellaty, a Tunisian fashion journalist and founder of MILLE World, an online platform highlighting Arab youth culture, art and fashion, said these brands “use stories from where they come from to make their clothes stand out.”

Ayech said Tunisia’s burgeoning textile industry supports many families with steady incomes even in remote areas and without access to higher education. Businesses that strike a balance between ethical industry practices and community-driven expertise offer Tunisia “hope for a better tomorrow”.

Copyright 2020 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.


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Eco-fashion offers a revival of a new Tunisian brand | Entertainment | Instant News

By FRANCESCA EBEL Associated Press

MAHDIA, Tunisia (AP) – The sun is setting as Tunisian fashion designer Chems Eddine Mechri reaches the cool seaside town of Mahdia. She has spent half a day driving in scorching heat in pursuit of the precious handmade fabrics she needs for her upcoming winter collection.

With the 200-kilometer (125-mile) road trip from Tunis coming to an end, the designer knew exactly what it was: the basement of a blue-lit workshop, hidden in the maze of Mahdia’s old medina, where silk weaver Mohamed Ismail’s. the rotating wheel is still running at full speed.

In a global world dominated by fast fashion brands such as Zara, H&M and Topshop, Tunisian designers like Mechri are increasingly returning to their roots, embracing local craftsmen and environmentally conscious materials. Thanks to the ancient North African textile-making traditions, Tunisia is a perfect fit for the eco-fashion they want to strive for.

Ismail has been spinning locally sourced wool and cotton, as well as silk thread imported from China, for the past 47 years. “This work is in our blood … in our DNA,” said Ismail, removing the red silk thread in his workshop. “It’s intergenerational, and for my family, this work is very valuable to us.”

Returning to the capital city of Tunis, Mechri and her tailors sewed dresses from scratch for her fashion brand, Née. They combine the traditional shimmery pink and gold fabrics used in Tunisian embroidery with netting from the 1960s. The two of them were deemed unsaleable by the merchant Mechri bought them from.


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Fashion and textile industries want to go green despite the COVID-19 pandemic | Corona virus | Instant News

MEMPHIS – (BUSINESS WIRE) – Oct 12, 2020–

New research reveals the extent of the global fashion industry’s commitment to sustainability, despite the COVID-19 pandemic, with sustainability ranked as the second most important strategic goal for businesses in sector 1.

This press release features multimedia. Check out the full release here: https://www.businesswire.com/news/home/20201012005846/en/

(Graphics: Business Wire)

New research, from US Cotton Trust Protocol and Economist Intelligence Unit (EIU), is based on a survey of 150 top executives from the leading fashion, retail and textile businesses in Europe and the US, as well as interviews with leading brands such as Puma, H&M and Adidas. Explored in the new report, ‘Is Sustainability in Fashion?’ The research is being conducted at a time when the industry finds itself at a crossroads: whether to continue investing in sustainability, or retreating due to the pandemic.

Sustainability is an important business, say leaders of fashion, retail and textiles

Contrary to the pandemic, new data shows that for many of the world’s biggest brands, sustainability is now essential for business. The majority of surveyed fashion, retail and textile leaders (60%), cited implementing sustainability measures as the top two strategic goals for their business, second only to improving customer experience (ranked first by 64%). This is in stark contrast to less than one in six (15%) who listed ‘rewarding shareholder’ as their primary objective.

Leaders report that they are introducing sustainability measures throughout the supply chain, from sourcing sustainably produced raw materials (65%), introducing a circular economy approach to their business and cutting greenhouse gases (51% each) and investing in new technologies such as 3D printing and blockchain (41%). Overall, the majority (70%) are optimistic that a sustainable, fast and affordable mode can be achieved.

Important data

The main finding of this study is that data is important for sustainability. When asked what actions they are implementing today to be more sustainable, gathering data from across the business and in the supply chain to measure performance is listed at the top of the priority list for business leaders at 53%, second only to development and deployment. environmental sustainability strategy with measurable targets, preferred by nearly six in ten (58%).

And data isn’t important only in the short term – three in ten (28%) say the availability of reliable data holds the key to greater sustainability over the next decade, while nearly three-quarters of industry leaders (73%) express their support. for global benchmarks and thresholds as an effective way of measuring sustainability performance and driving progress in the industry.

But data collection is incomplete

However, while brands clearly recognize the importance of data, research findings on data collection suggest that leading fashion brands, retailers and textile businesses may find it difficult to find good quality data.

While business leaders report relatively high data collection rates on supplier sustainability practices (65%) and worker rights and workplace health and safety in the supply chain (62%), most (45%) businesses do not track greenhouse gas emissions. . across the production, manufacture and distribution of the products they sell, while 41% do not track the amount of water and energy used to produce the raw materials they source.

Looking to the future, more than a quarter (26%) of respondents see the lack of available and easily accessible data as a barrier to collaboration on sustainability across industries. As several respondents pointed out in the interviews, collecting data may be difficult is important.

Commenting on the findings, Gary Adams, President of the US Cotton Trust Protocol, said: “It is clear that brands are faced with challenges driving their sustainability efforts. At the Cotton Trust Protocol US we know that accurate and reliable data supports businesses in this work – providing not only evidence to demonstrate hard work and progress, but insights to drive more improvements. “We provide one of the strongest data collection mechanisms available on an important ingredient – cotton – for unmatched transparency.”

Partnerships offer avenues for further progress

An additional key finding is that the fashion, retail and textile businesses clearly cannot drive change in isolation: collaboration is needed. According to one respondent, from Reformasi this has already happened. “We are excited to see collaboration and cooperation across the industry and are confident that it will improve over time.”

However, when it comes to external support to help guide such progress, business leaders do not always see further regulation as the answer. The UN Sustainable Development Goals (SDGs) and government regulations are each given equal weight in driving sustainable change, both cited by a quarter of respondents (24% each). Regulatory requirements were also ranked by only a third (33%) of business leaders surveyed as the top three factors that will drive sustainability progress over the next decade.

Jonathan Birdwell, Regional Head for Public Policy and Thought Leadership, The Economist Intelligence Unit: “It is clear from the results of our survey and interviews with business leaders that the industry is committed to driving progress on its sustainability performance. We were very surprised by the fact that sustainability is largely seen as pre-competitive – behind the scenes, brands share resources and lessons ”.

Impact of Covid-19

This determination on sustainability fails in the face of the uncertainty of COVID-19, although when asked their views on the pandemic, more than half (54%) of respondents said they thought it would make sustainability less of a priority in the industry.

The US Cotton Trust Protocol is a new initiative setting new standards in sustainably grown cotton. In collaboration with smallholders, the US Trust Protocol provides clear and consistent data on six key sustainability metrics, including GHG emissions, water use, soil carbon, soil loss, independently audited through Control Union Certification. For the first time, brands can access annual farm rate data and track their cotton from the field to the ‘laydown’.

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1 Research based on a quantitative survey of 150 executives in the fashion, retail and textile industries based in Europe and the United States conducted by the Economist Intelligence Unit between 9 July and 28 July 2020. The survey is complemented by qualitative insights from interviews with ten professionals in the fashion space and sustainability.

About the US Cotton Trust Protocol

In a period of increasingly stringent supply chain scrutiny and growing demands for transparency, the US Cotton Trust Protocol will set the standard for cotton grown more sustainably. It brings measurable and verifiable goals and measurements to the issue of producing cotton that is grown responsibly and drives continuous improvement in key sustainability metrics.

The Trust Protocol supports and verifies progress of US cotton through sophisticated data collection and independent third party verification. Selecting Trust Protocol cotton will give brands and retailers the critical assurance they need that the cotton fiber elements of their supply chains are grown more sustainably with less environmental and social risks. Brands and retailers will gain access to US cotton with proven sustainability credentials through Field to Market, measured through the Fieldprint Calculator and verified with Control Union Certification.

The US Cotton Trust Protocol is overseen by a multi-stakeholder Board of Directors consisting of representatives from brands and retailers, civil society and independent sustainability experts and the cotton growing industry, including growers, spinners, traders, wholesalers and cooperatives, cotton seed mills and handlers.

About the Economist Intelligence Unit

The Economist Intelligence Unit (EIU) is the research and analysis division of the Economist Group that provides forecasting and consulting services through research and analysis, such as country monthly reports, five-year country economic forecasts, country risk service reports, and industry reports.

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SOURCE: US Cotton Trust Protocol

Copyright 2020 Business Wire.

PUB: 10/12/2020 07:17 PM / DISC: 10/12/2020 07:17 PM



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