Who? Mélanie Huynh has serious fashion cred. This half French, half Vietnamese stylist was previously the editor of Vogue Paris and has consulted on well-known names such as Alber Elbaz, Joseph Altuzarra and Riccardo Tisci.
What? When Huynh’s busy work schedule and constant commuting began to damage her skin, she decided to find a solution. She enlisted the help of her friend and renowned plastic surgeon Jérôme Paris to create a beauty brand that targets skin from a lifestyle perspective.
Why? Holidermie takes a holistic approach to skin care. The extensive line allows users to personalize their regimen according to their specific problem, whether it is anti-aging or pigmentation. Apart from skin care, Holidermie also offers nutritional supplements, beauty tools and massage protocols designed to work together to promote beautiful skin from the inside out.
Highlights: In addition to “clean” skin care products, the brand also makes more unusual offerings such as beauty gum containing vitamins, fun equipment like gua shas and even yoga mats.
Where can I get it? Net-a-Porter and Harvey Nichols.
Who? Tina Craig is a blog pioneer and co-founder of the Bag Snob accessories blog. As a respected authority in the fields of beauty, fashion and fitness, he also founded his own influencer agency before venturing into the world of beauty in 2019.
What? After reviewing and trying several skin care brands, Craig saw a need to clear up what he calls “cosmetic confusion.” The solution is to create efficient beauty brands and multitasking products that are effective, game-changing, and sustainable in every way.
Why? U Beauty is all about making use of science. Its products feature the patent-pending Siren Capsule Technology, engineered to neutralize damaging free radicals while releasing into skin ingredients such as hyaluronic acid, peptides, stabilized retinol, and vitamins C and E. Siren Technology ensures that ingredients are this active ingredient reaches the skin area. who need it most, achieving quick results without irritation.
Highlights: Its flagship product is the award-winning Resurfacing Compound, and the brand also offers a new moisturizer and Sculpt Arm Compound to firm and contour the upper arms.
Where can I get it? Net-a-Porter and Lane Crawford.
Who? Brazilian designer Francisco Costa rose to prominence as the critically acclaimed women’s clothing creative director of Calvin Klein from 2002 to 2016. It was during a visit to his home in Brazil that he got the idea to start a beauty brand.
What? Launched in 2018, Costa Brazil is a sustainable brand inspired by the Costa homeland and a healing plant found in the Amazon rainforest.
Preserving and respecting nature is at its core – many ingredients have been used by indigenous peoples for generations and are sustainably harvested and harvested thanks to a partnership with the non-profit organization Conservation International. This brand also uses recycled and biodegradable materials for its neat packaging.
Why? The line offers a “clean” formula, free of impurities such as parabens, phthalates, silicones and mineral oils. You may not recognize some of the ingredients, but they are some of the best-kept secrets among the Amazons and include rich, known in South America as a super food, and cacay, a vitamin E-rich oil commonly referred to as “Amazon gold.”
Highlights: In addition to the brand’s best-selling facial and body oils, these products include body creams, bath salts, and candles.
Where can I get it? Livecostabrazil.com.
Who? Chinese investor, entrepreneur, and fashionista, Wendy Yu, has an abundance of pies. Philanthropists and fashion patrons have diverse business interests that include everything from fashion (Mary Katrantzou) to tech startups such as Chinese rival Airbnb Tujia and taxi company DiDi.
What? Yu’s latest project, Yumee, is a luxury cosmetics collection inspired by Chinese culture and her love of fashion. Essentials are turned into luxury products thanks to their sleek packaging. The striped blue and gold color palette is inspired by Chinese porcelain and silk embroidery while the lipstick resembles tassels, a nod to Yu’s love of couture.
Why? Produced in collaboration with top Japanese manufacturer, Toshiki, this brand’s cruelty-free formula uses the best technology and materials available. The lipstick, for example, features Eversilk’s technology, which hides the fine lines around the mouth to make it look more even. Another formula contains a high percentage of vegetable oil and vitamin E extracts. Yu has plans to collaborate with various advertising materials on a limited edition product.
Highlights: Yumee’s signature collection includes six lipstick shades, a trio of highlighter and eyeshadows in a variety of colors.
Where can I get it? WeChat and Tmall.
Who? As the former creative director of American mass market brand J. Crew, Jenna Lyons is often referred to as the “woman in American dress.” This well-built American is also a taste maker and style icon in his own right, having appeared in countless magazines and television shows, including his own.
What? Launched last year, LoveSeen, Lyons’ first beauty venture, was born out of her experience as a teenager with a rare disorder that left her with no eyelashes. This line offers false lashes to suit all genders, ethnicities and skin tones.
Why? Created in collaboration with fellow J. Crew alumni and makeup artist Troi Ollivierre, LoveSeen offers 10 styles ranging from everyday lashes to more dramatic ones. Made in Indonesia from nylon or PET (polyethylene terephthalate), the lashes come in a sustainable packaging made from printed sugarcane pulp and recycled paperboard.
Highlights: The best-selling Iris lashes are versatile enough for any eye shape, including monolids or hoods. The brand has also launched an innovative lash tool, an eyelash curler with a hybrid curler for easier application.
Where can I get it? Loveseen.com.
This article was originally published on South China Morning Post.