In general, working from home means several things: lunch from the fridge, lots of leggings, and the end of the high-octane fashion style. But not for everyone: Some this season wants a pair of crystalline satin stilettos with a towering four-inch heel, for $ 995. The pump, from the Georgia Mach & Mach brand, is a top-selling product for fashion retailer Moda Operandi. Some are still available in black and pink – the very practical iteration of white is already sold out on the site – and, embellished with dazzling large bows, barely made to fit in the kitchen. “It won’t stop selling, and that’s glam,” said Lauren Santo Domingo, co-founder and head of the Moda Operandi brand.
This isn’t the only outfit coming out the door: According to Santo Domingo, Moda Operandi evening wear sales in January this year were 98 percent higher than for December 2020. Pieces that have been sold recently include a pink silk kaftan with a cut $ 6,900 – stylish dress from Valentino, black calf length gown from Jacquemus ($ 680) and lacy one-shoulder cocktail dress from Giambattista Valli for $ 3,510.
When the lockdown caused by the pandemic first hit, in the spring of 2020, “I feel like that, I’ll never wear my pants again,” said Sarah Hoover, director of the Gagosian gallery. “I did all my work in a bikini for a while.” Just before Christmas, however, Hoover wore a ruffled pink Valentino mini dress, worn with a tiny black bow pump emblazoned with crystals – all for a Chinese meal at home with her husband, artist Tom Sachs, and their toddler son.
She has also worn a red-and-white Rodarte tea gown that is printed with hearts and wore a fake red rose on an oversized collar. “I never thought it would be something I would buy during Covid,” he said, but added he was seduced by the excitement of the work and the idea of supporting designer Rodarte, two sisters who work independently of the company’s premier fashion. “Values mean very different things to me,” says Hoover, who says she also picked up a Chanel sweater with the brand’s logo in bright pink and a long black Prada skirt with a lip print, and has scoured 1stDibs for vintage Yves Saint Laurent dresses. “If I’m going to buy something I can’t wear [right now], it’s better to be an actual work of art that I can’t see myself living without. ”
Luxury stores like Bergdorf Goodman are attracted by high-end fashion offerings. “On the other side of casualization, we definitely have customers who don’t hold back,” said Yumi Shin, chief trader of Bergdorf Goodman. She says that a sole coat from the Los Angeles-based brand Libertine, which sells for $ 6,000 to $ 12,000, is on bestseller lists every week, and dresses for special occasions are still finding success, including one-off Khaite. a dress made for a shop. “Our customers are always interested in specialty items,” he said. “You can enjoy it now at home or in your garden. And then after corona, you can continue to enjoy [these pieces] for years. “