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BERNADETTE Is a Belgian Luxury Fashion Brand That Brings All the Drama | Instant News


Striking and fully modern, meet the fashion labels based in Antwerp, BERNADETTE.

Presented by creative mother / daughter duo Bernadette and Charlotte de Geyter, their clothes can be found in happy places where minimalism meets maximumism.

Shapes and colors are expertly combined to offer a very contemporary luxury through their ready-to-use collections.

His statement, the liquid silhouette along with the color blocks and prints did all the talk (they are also known for their floral designs that were hand drawn by Charlotte). And while he takes care of proportions that are too large, Bernadette, aka the mother of the color master, brings enthusiasm. We learn more about the dream team.

Felicity Carter: What was your first fashionable memory?

Charlotte de Geyter: Perhaps my first fashionable memory is seeing my mother dress every morning as a little girl. I am a very quiet child, an observer who always sees and follows my mother. At that time for a little girl, your mother was the biggest movie fan, they imitated their mother all the time, always trying on their mother’s shoes and makeup. You want to be a woman and can’t wait to have all these fashionable things. This is where I am fascinated by fashion and how it can make you feel feminine.

FC: How, when, why did you enter the industry?

CdG: After graduating from high school and learning something I never liked, I decided to take a chance in the creative world. I want to study fashion design at the Royal Academy of Fine Arts in Antwerp. After passing a scary entrance exam, my journey began. I really developed and developed my distinctive image and design. I realized this was what I was good at and what made me happy. After getting my master, I moved to London to get experience in the field, but something was missing for me. My mother and I soon realized that together we had a strong story to tell. I moved back and we started our brand together.

How do you summarize aesthetics?

CdG: Creative, colorful, optimistic, forthright, hyper feminine and relaxed.

FC: What is luxury for you?

CdG: Luxury for me is freedom. Clothing that has no time limit, clothing that can last a lifetime is different from mother to daughter, which does not follow trends and it makes you feel like the best version of yourself.

FC: Who are your customers?

CdG: Bernadette’s customers are straightforward and straight to the point but can also be shy and reserved. He has a strange side and likes to see life in a positive way. He has a love for art, and became very excited by finding new and young brands who accepted the challenge to do it their own way. We want to imagine women buying into Bernadette and inspiring others by wearing it. He will become a modern-day muse and appreciate the pieces to be passed on to different generations.

FC: What do you each bring to the brand?

CdG: I want to challenge women to get out of their comfort zones, I like to design loud volumes and work in conflicting colors. I drew all the prints at home and translated them into various color choices with my mother, a color expert. She is truly beautiful and extraordinary, she brings eternity and will always remain calm.

FC: What is the foundation of your company?

CdG: Patience, because we want to take the time to grow. There is a strong foundation of trust because my mother and I made a big decision. We want open communication, have a relaxed environment and make sure everyone does what they like.

FC: What’s on your mood board right now?

CdG: Our current mood board looks calm and calm. This is what we missed during this quarantine. Nature, open fields, refreshing colors and wild flowers. Images that make us dream and travel in our minds. For forms we have many studies of couture. Imagine a very glamorous woman who cannot travel because of the current situation, but she uses her best and dresses every day to drink Martini in her garden enjoying the warm summer breeze.

FC: What are your short-term and short-term goals for your company?

CdG: We are now working in our own webshop for the next collection, we are excited to share other parts of our developing world and build direct relationships with consumers. We want to be a name that is known and can be a small part of many different women throughout the world.

See more at Bernadette website and they Instagram page.

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London Fashion Label 16Arlington Brings Luxury, Luxury And Fetish Attention With Their Latest Collections | Instant News


Marco Capaldo and Kikka Cavenati are the duos behind the London-based fashion label, 16Arlington.

Founded in 2017, their brand exudes glamor, real charm. I mean the glamorous type of Jean Harlow that you associate with Hollywood young stars, but there is a cool London.

There are feathers, there are sequins, silk, leather, and crystals. What more do you want? And this killer silhouette adorns including hugging figures for mini halterneck and one shoulder midis. This is the best maximalism.

Brought to date, there are more important, pay closer attention and there is a collective harmony is disharmony – femininity and masculinity (see special blazers), minimalist and maximum, made sexiness and style without effort. Also not PG, besides that there is also a bit of mixed fetish. Hot.

And the appeal is real, so much so that they get their own Hollywooder, Lena Dunham to walk on their 2020 Spring / Summer catwalks at London Fashion Week (that was Dunham’s debut appearance as a runway model). Also seen they pocketed prominent stockists from Bergdorf Goodman and Kirna Zabete to Selfridges, Moda Operandi, Luisa through Rome and Lane Crawford all eager to follow their alluring lines. So I guess what needs to be done is to add a red carpet.

Felicity Carter: What was your first memory of fashion or style?

We always talk about how we are both very fashion conscious thanks to our mother.

Even though none of them work directly in fashion, they always have a high interest and interest in clothing. We often find ourselves referring to old photo albums and asking them to dig up old pieces that we found in them.

Kikka: My mother used to be a model in her 20s and was often paid for clothes. He will choose unusual special pieces that he normally doesn’t buy so I remember playing with these pieces often. Growing up, I always wanted him to have high heels, but he always liked to sew and very masculine footwear, so I would arrange these beautiful dresses with male lace and big blazer. That real contrast is something that I still applied when designing.

FC: How, when, why did you enter the industry?

We both studied women’s clothing at the University where we met. I think that is the first real formal introduction to this industry. After the collection of our graduates, we built some beautiful relationships with stylists, we both did internships for different design houses but really felt the urge to work together something together that is when we started working at 16Arlington.

Through our stylist being introduced to Lauren Santo Domingo, he put on one of our works which made Moda one of our first stockists.

FC: How do you summarize aesthetics?

Marco and I have real love and appreciation for all the beautiful things. I think that is the starting point of our true aesthetic is to create something beautiful and empowering. 16Arlington is a balance of two extremes, masculinity versus femininity, minimalism versus maximalism, a combination of our British / Italian heritage that creates this beautiful alignment when put in a container of excessive glamorous sexy Italian glamor and a relaxed and cool London and a casual touch of amulets.

FC: What is luxury for you?

For us, luxury is something that is formed in an object of desire. Something that makes your heart beat fast and makes you stop, observe, admire, and enjoy its beauty.

FC: Who are your customers?

We have never identified our customers with any limitations. We do not place age groups or jobs with our clients. For us, she is a woman who uses clothes to strengthen the beauty that is already there. We are truly fortunate to be able to work with a variety of inspirational women since starting a brand that we feel represents our customers. They are all very different and unique but all have something in common so they change the world in a positive way, making it a far more beautiful place.

FC: What do you each bring to the brand?

At the beginning of the trip I thought that we both bought something quite individually aesthetically for each collection but after working with each other and now in our fifth season our aesthetics have really been synchronized and worked in parallel which we don’t need to pay attention to who brings ideas or details specific to the table. I think the real thing that still exists is the eyes of men and women, Kikka is well aware of how women feel in the clothes we make. Marco has a tendency to push the thigh cleavage a little too high.

FC: What is the foundation of your company?

Being a young brand, we have always been very involved in every aspect of the company from the start, which made us learn a lot because the reality of brand building is that there is far more to it than just designing a collection every season. We always take a very direct approach and are still involved in every small aspect of the brand which certainly has weaknesses but also allows us to be very aware of how the brand works and develops. This combined with a very small dedicated team allowed us to get to this point. One of our greatest blessings is to think of one another to continually form rational decisions based on two opinions rather than one and that something both of which is very present both in business, everyday running the brand, and finally the collection itself.

FC: Which was the first time you designed it and how did it happen?

That’s a very difficult question, we made this fur coat very early and it was really about playing with the basic proportions of the coat. We created a large cocoon like this shaped coat to make you look like a pin falling into a fur ball. Another truly impressive creation is the performance we created for Jourdan Dunn and Edie Campbell for the 2018 British fashion award. These two performances are very different but truly represent extreme balance. Jourdan was wearing a strapless transparent lace sequin dress adorned with feathers that had a three-meter long train and Edie was wearing a suit that was completely polished in a limping icy blue with an oversized masculine satin collar.

FC: What’s on your mood board right now?

Nowadays it is quite difficult to channel creative inspiration when surrounded by such sadness but there are times where inspiration kicks in and creates pauses and also acts as a small form of escape. The atmosphere and ideas change quite quickly now and the adjustment from working under extreme pressure and tight deadlines to having more time to develop is something that you think will only benefit the process but in reality adjustments and uncertainties occupy many things. time.

FC: Tell me about the process from sketch to production …

The process from sketch to production is very interesting because each garment is made in a different way. Sometimes there is a very clear visual idea that we detail very deeply in sketches on paper and at other times it is something that comes alive attached to the body. Sometimes something made in a certain direction changes into something when the force inspires to go in a new direction. The process of developing a collection really is something that changes until the morning of the show. After the collection is displayed, it will be sold and seen by our stockists. We often develop exclusive works with our buyers and from our sales campaigns we really begin to understand how collections will be translated commercially. After the sale, we really spent a lot of time aligning clothes in production. Here we tweak the waist circumference bottom keyhole hemlines etc. Many things work well editorially or in show format when you create fantasy but don’t have to be translated into the real world. It is important to us that we keep our clothes as close to the dream as possible, but to make sure women can feel and feel great about wearing them.

FC: How would you like to see your label develop?

We are very fortunate to work with extraordinary stockists around the world and we look forward to continuing to develop our distribution in a very organic way. For us the goal is never to redistribute the collection, but to make it very special and available in a very beautiful space. We want to continue to build long-standing relationships with all our retail partners. We recently launched an exclusive bag collection with Net-a-Porter and we hope to explore more categories in the future as the brand develops into what we hope will become global.

Buy labels on their labels website and in leading stores globally.

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Need some fancy style? Meet Couture’s Fashion Designers, Huishan Zhang | Instant News


Chinese-born, designer based in London, Huishan Zhang will come to his 10th birthday in the fashion business and he accomplishes many things today.

He studied at London Central Saint Martins and after serving Dior Paris in the third year (he was chosen by Delphine Arnault no less), he started his namesake label at 2011. He is greatly influenced by his national identity and geographic location, so expect East-West romance to meet and not to mention, luxury.

Aesthetically has a global appeal, and this allows him to mark most of his work list. Top stockist (Bergdorf Goodman, Selfridges, Joyce, Harvey Nichols, Moda Operandi) check, celebrity fans (Gwyneth Paltrow, Felicity Jones, Naomi Campbell, Gigi Hadid, Saorise Ronan) check, and then there are awards (Elle China Designer of the Year, LVMH Prize finalist and recipient of BFC Fashion Trust) checks.

And there’s more, because the V&A Museum includes its ‘Dragon Gown’ couture in the T.T Gallery. Tsui, made him the first Chinese contemporary fashion designer to receive this honor. With all this under his belt yYou would think there isn’t much more on the to-do list, but as Zhang said, he felt like he was just getting started.

Felicity Carter: What is your first memory of fashion?

Huishan Zhang: That was the first time I opened a fashion magazine in China when I was in middle school. I am very fascinated by the world of fashion and have the ability to take me to far away places and let my imagination run wild.

FC: What inspired you to study fashion, and why is it Central Saint Martins?

HZ: I am interested in the multicultural nature of London and Central Saint Martins is my first choice to learn to follow in the footsteps of my fashion design icons.

FC: How do you summarize the aesthetics, and marriage between east and west?

HZ: Traditional meets modern life.

What is luxury for you?

Beautifully considered and manufactured products that stand the test of time in quality and aesthetics.

FC: Who are your customers?

HZ: Our customer base is very varied and covers many ages and nationalities. I would say that he is cultured and travels well.

FC: What is the foundation of your brand?

HZ: Quality, Luxury Ready to Use with varied international couture and demographic techniques.

FC: Which was the first time you designed it and how did it happen?

HZ: meIt is a traditional Chinese cheongsam that I am still inspired by. My debut collection is an extension of this cheongsam and a work is displayed in the permanent gallery at V&A.

FC: What’s on your mood board right now?

HZ: Many new things and developments from our pillar fabric. I have fun with this collection. It makes me think of the better times we have.

FC: You stocked up at leading stores globally – which was the first stockist to pick you up?

HZ: The first store is Browns in London. Mrs. B actually came to my apartment to buy a collection directly and I still remember the excitement of that day.

FC: You’ve accomplished a lot in your 10 years, what else is on your to-do list?

HZ: I sometimes feel like I’m just starting!

I would love to have a mainstay in China because my heart is always divided between the United Kingdom where I study and live half the time, where I own my flagship store and have a part of my team and China, where I grew up, owned my shop and was surrounded by family .

We continue to add things to our company list of things to do, so there will be interesting things in the brand shop!

See more about huishanzhang.com.

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Spreading Joy for 20 Years – Commemoration of the Australian Fashion Label Shona Joy Marks | Instant News


Happy with his name, naturally happy, meet Shona Joy Thatcher who celebrates 20 years of his name who is ready to use.

U-turn and SHONA JOY the story began in 2000 at the Bondi Beach and Paddington markets, and from there Thatcher designed a collection of hand-painted t-shirt capsules for Belinda Seper’s Corner Shop in Paddington. It was immediately loved and Christy Turlington who, while in Sydney, bought it in every color. CT has good eyes! Since then there has been no turning back and SHONA JOY has become a brand full of boutiques throughout the country.

And how far Shona has come since the simple tee. The label has grown and now serves up to 5 ready-to-use collections every year filled internationally in leading stores from Harrods, Revolve and Intermix to Harvey Nichols and Bloomingdales.

The good part? Shona graciously gave us an easy and stylish glamor, the type that you can wear to dress and immediately appear (and feel) amazing, special quality and rare. So, as well as flirty silk dresses, expect pretty casual jumpsuits, and mini skirts to floor length that suits your mood. There are also wedding edits – only cool brides and bridesmaids need to register. There are plenty of white silk dresses and colorful complementary silk dresses for your girl’s gang.

Shona Joy Thatcher shares her brand story and what we can expect as she develops the brand further.

Felicity Carter: What is your first memory of fashion?

Shona Joy Thatcher: I think I always feel connected and excited about fashion. I love watching my mom get ready for an event or party and I like my input into what she is wearing. I started collecting classic items in vintage shops and treasure hunts in the market since I was a child and I continue to be inspired by pieces of the past. I always get mom to make my clothes as a young teenager.

FC: How, when, why did you enter the industry?

SJT: I started business in 2000 with market stalls in Bondi Beach and Paddington. At that time many Australian designers carved their way and used the market as a platform to test their aesthetics. I got my first big break at Belinda Seper ‘Shop Corner‘in Sydney, launching a collection of hand caps capsules – Christy Turlington finally buys one in each color!

Although I initially entered the fashion industry because of my love for the creative process of designing collections from beginning to end, I have grown to love the challenges, excitement and surprise of the business side.

FC: How do you summarize aesthetics?

SJT: Our brand embodies a neutral color palette and natural fabrication that signifies a clear Australian identity – always with a hint of bohemian glamor typical of the 70s. Our collections generally do not follow the trends of the season, but remain true to our aesthetics. All of them need to speak in a natural, classic and unpretentious tone.

FC: Who are your customers?

SJT: We represent an Australian girl – she is a global traveler who worships beaches, sun and chase and eternal summer. He is intelligent, inspired and passionate. His appearance is relaxed but subtle, feminine and natural.

FC: What is the foundation of your company?

SJT: Our passion is designing for real women and creating dresses to celebrate life. I believe our success is our appreciation that you don’t have to spend your life working, not even your biggest celebration is breaking the bank. We don’t believe in disposable clothing, so our mission is to design dresses that will be valued as part of your clothing forever.

FC: Which was the first time you designed it and how did it happen?

SJT: Apart from simple shirts, my first collection was sold to David Jones. We are a small team of only 2 people and have a mixture of silk and cotton voile and prints that are adjusted in an easy and volume silhouette. We had 94% sales through in our first week with one style – I found out through a friend who showed me that the GM of the DJ had been mentioned in a story to the press – it was a pretty great moment. Suddenly I thought; right, i can actually do this.

FC: How has your company grown over the years?

SJT: The Shona Joy brand is quickly becoming the market leader in the bridesmaids’ room, with our original focus on evening gowns, but over the past five years, the growth of our e-commerce business has allowed us to truly be ours. Our use of natural fiber and growth in our resort category has seen the evolution and increase of aspirations that offer day and night brands that refer to major international trends, while remaining consistent with our unique, yet bohemian and feminine modern aesthetics.

Growing directly to the consumer side of our business is empowering for financial reasons, but more importantly to enable us to connect directly to our customers. We now have a truer understanding of who he is, what he likes, where he uses our brand, where we want to go with that brand. Social media has enabled and opened conversations – it’s fun to hear directly from them – and we both learn where we are wrong and how we can become better.

As a successful and self-funded business, we feel excited to create awareness of the causes that make us feel connected and able to make important small changes – especially those that affect women, children and the environment. It is very important for us to strive to make a difference and help our community develop. We are also now in a position to be able to make small changes and to increase awareness of both environmental and social campaigns. We are in the process of launching our new website, which will allow us to tell these stories and be more transparent with our customers about our ethical + sustainable road map.

FC: What has been the highlight of your career to date?

SJT: Appointed by prestigious accounts like Harrods, Neiman Marcus, and Nordstrom is an important event. I was really looking forward to the launch of our new site recently because it will show more about who we are and will be a great platform to showcase all areas of our brand. We will feature truly interesting journals and videos – it will bring our customers on a journey with us and give us the opportunity to share where our ideas and inspiration come from and explain what we do to become better – a lot more than just a store e-commerce.

FC: What is the best advice you have ever given when handling this industry?

SJT: I actually have a few – a few of these suggestions that I think I have given over the years, and I still remind myself today:

  • You can’t be good at everything – find out what works best for you, then hire the best people you can to fill the gap. Make sure you retain these people in your business through growth, skills improvement, and internal promotion.
  • Trust your instincts – You must not let others tell you how and why to do things, everything must feel right for you at any given time.
  • It’s just clothes – we don’t save lives, so don’t sweat the small stuff. Do your best because there are other challenges around the corner.
  • You need to quickly determine what makes you different, what you do best for and what your customers will come for.

For us, this is our bridesmaid’s business, which has continued to develop over the years.

FC: What is in the future?

SJT: Having time outside the office during COVID-19 allows more headspaces to think about the direction and future of the business. We focus on areas that we feel we can do better and immediately launch some exciting new categories!

Shop brands on them website and in top-level shops included Harrods, Neiman Marcus, Revolve, Intermix, David Jones, Harvey Nichols, and Bloomingdales.

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Fashion Brand NYC AREA Builds Intricate Collections and Sects that Follow | Instant News


Piotrek Panszczyk and Beckett Fogg are the duos behind really Gen Y ready-made brand and accessories, NYC AREA. For context, the label was established in 2014 in downtown New York City, and they met while studying at Parsons to get a Masters in Fashion and Community Design.

One from Kentucky and the other from Poland, and therefore expects a brand that combines their two awards, namely in the form of expertise, textile development, and innovation in jewelery (just look at the complexity of the crystal).

The couple focus on modern glamor, their lines representation (in interwoven) of the current scene. TIs this satin duchesse, lamé, leather, denim layered and cherry on it? Well, that’s the abundance of crystals that adorn everything, ranging from sweatpants, LBD, jackets and specially cut hoodies, to cute high heels and statement jewelry.

Brave and brave, their collections are confident and brave, just like their women. This designers create their own culture and followers. I mean, wall flowers don’t need to be used for this one, and that’s why it’s interesting.

Felicity Carter: What is your first memory of fashion?

Piotrek Panszczyk: I was surrounded by fashion from a young age, many of my aunts and mothers sewed at that time, when Poland was a communist country, so naturally I began to be interested in what fashion can do for you.

FC: Tell me about your background …

Piotrek Panszczyk: I studied fashion at the University of Arts Artez in a small town in southeastern Netherlands. The great thing about the Netherlands is that it is a short train journey from cities like Paris and Antwerp. I began an internship in Paris at the French fashion house Chloé, which led to working with the creative director at that time. It really opened me up to what might happen with fashion in the future. After that I was at another French fashion house, Emanuel Ungaro, who, although at that time was not very good, affected me because it made me understand what business apostasy can do. If the essence or true passion is missing from a brand, it will not exist. After that experience, I contacted Shelley Fox, director of the course at the MFA Fashion Design Society at Parsons in New York, and I decided to move to New York to be part of the course. This is where I met Beckett. This course is an opportunity for us to really learn about the importance of personal identity.

Beckett Fogg: I studied Architecture at the University of Virginia before getting an MFA at Parsons. I liked the original design, not specifically fashion until I moved to New York. After Parsons I worked at Calvin Klein Collection for about a year before Piotrek and I decided to start the Area.

FC: How do you summarize aesthetics?

NYC AREA: Progressive charm.

FC: What is luxury for you?

NYC AREA: Luxury is an ongoing theme in our collection. We love exploring the meaning and symbolism of luxury through various cultures and decades. We find that people have more in common than they think. Besides having so many cultural meanings and their direct relationship with wealth, it also means something that is very pure to me, like crafts. Luxury for me can be a perfect embroidery technique, through which various specialists and craftsmen translate ideas into something beautiful and considered, which can inspire the future and have their own moments in culture.

FC: Who are your customers?

NYC AREA: Our customer is always growing and developing, but he is looking for something special and emotional. A piece that you can appreciate because it makes you smile. It could be someone who took the opportunity to take a photo of themselves, or an extraordinary doctor who celebrated his own success by buying one of our crystal glass chain pieces.

FC: What do you each bring to the label?

NYC AREA: The role over the years is naturally divided. Beckett approaches our brand from a business perspective and I am responsible for the creative direction and translates it into a series of products that can be purchased by customers and become part of our creative vision.

FC: How does social media play a role in your brand?

NYC AREA: It really gives us the possibility to receive immediate feedback and see what works and what doesn’t. Our social platform has a high involvement that is directly connected to our e-commerce. Social platforms are the best way for us to express our creativity, while also testing products at the same time. My husband Kareem is responsible for directing our social media and digital e-commerce platforms. It’s important to connect directly to social media because it teaches us a lot about how customers shop and what they are looking for.

In wholesale we are in the hands of buyers and they decide whether they want to try a product or not. We have seen with social and digital media that listening to consumer demand firsthand is more valuable and honest, and, if we listen, we design products that we know will come forward.

FC: What is the foundation of your company?

  • Progressive and imaginative charms are inspired by contrast and difference
  • The importance of prioritizing creativity, which will inspire products to be more honest and special
  • Celebrating inclusiveness by contextualizing narratives in various ways to create connections through our designs globally
  • Creating quality products that are made with care and accuracy that can last a long time and may be gifted or rediscovered in recent years

At present, we take this time to reflect on our priorities and mission, to define and contextualize our creative processes to define new ways of working. The industry has been functioning for too long based on outdated sales and seasonal structures that are no longer relevant to consumers today. We will determine our own calendar moving forward, and our creative process will determine the structure.

FC: What’s on your mood board right now?

NYC AREA: Our upcoming collection will surround the concept of mirrors, which we will explore in all possible ways. We see it conceptually as a means of self-reflection where we are and look back at what we are doing and maybe how we can push it forward.

FC: What are the long-term goals for your business?

NYC AREA: Especially in these times, it is important for us to rethink how we do business as an industry. We have been part of a machine that has not worked well for a long time with each brand needing to produce 4 large collections in a year, of which only a small proportion have commercial potential. Now we are forced to stand still so we can see what has worked in the past and what should be the focus for the future.

We need to work towards a model that produces less, but more meaningful work. Our customers already have a clear direction about what they like and at what price point and we have to take that into account and change the way we release products throughout the year without producing waste. We think fashion can be an important part of culture and have a direct effect on people. This gives you confidence and can be very empowering. We think it’s time to think about these values ​​and ensure that we stay focused on how to achieve that and hopefully have a more balanced industry in the coming years.

Learn more and buy brands for them website.

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