Amanda Hoffman’s love for clothing as a teenager inspired her to open her own boutique in Hastings.
“I worked in retail when I was in high school and college and that’s where my interest came from,” says Hoffman.
Having six children, Hoffman felt the need to have other options for children’s clothing at Hastings so he opened the I AM Me boutique on October 3, 2017.
Since then, another shop in Hastings that offers closed clothes.
“Now it’s harder to find them,” said Hoffman.
At first, Hoffman planned to keep his shop online only, but the space he likes downtown opens up.
“Space at 838 West Second became available and I can imagine opening a storefront,” said Hoffman.
This week, Hoffman moved to 617 W. Second St.
The shop offers baby to women’s clothing as well as some men’s clothing.
They also carry baby gift items and accessories, such as bibs.
“I will bring your style of clothing, shoes and assessors to suit every occasion,” said Hoffman.
She said that for those who have the idea that I I will have nothing for them, she hopes they give her a chance by coming and seeing the various things the shop has to offer.
“I’m just going to challenge everyone to come in and shop and have a look,” said Hoffman.
Hoffman believes that clothing is a form of self-expression for who you are and how you feel.
She said that is why the shop provides a wide variety of clothing to help customers express themselves the way they want.
“We provide an ever-changing choice of clothes in a variety of styles so you can express yourself in the way that suits you best,” says Hoffman.
Hoffman said he had tried to make ME as comfortable as possible by offering a friendly atmosphere.
She said she likes customers to feel at home in the store and encourages customers with children to bring them.
“We have a children’s table for coloring, toys for the kids to play with or books from the Brook Bookshelf available to entertain kids while shopping,” says Hoffman.
She says that one of her favorite things about running a small business in Hastings is knowing that she makes someone’s day fun, which only adds to the fun of her day.
“Just seeing or hearing stories from our other employees,” said Hoffman.