In an era of overconsumption and frivolous fast fashion, it is very rare for a designer to rise to “cult” status. The fashion industry has seen many talents and trends come and go: seasonal shows have recently taken the spotlight and fast fashion seems to be passing faster than ever. In the midst of this reality, a handful of usually low-profile and illusive designers have garnered a loyal following, able to transcend the status quo of fashion to achieve “cult” status. Whether it’s Céline’s feminist-focused Phoebe Philo or the clever silhouette of the Comme des Garçons, it seems that certain designer sects are more likely to achieve this status than others.
Much of this obsession has been fueled by passionate fashion archivists and social media savvy Gen-Zs who are able to navigate the digital space better than anyone. Similar to fanatical Reddit threads and nostalgic MySpace groups, this Instagram account provides an artfully curated safe space for super fans and fashion lovers alike. Unseen archived images, exciting new campaigns, and aesthetically pleasing content culminate in a fashion haven that will have you scrolling endlessly.
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A brand typically achieves “cult” status through a signature accessory, a color palette, or a silhouette that catches the eye of a fashion audience. For Dior John Galliano, the beloved saddle bag lays out the DNA of a different brand, while Daniel Lee’s elaborate cassette bag at Bottega Veneta marks a new path for the Italian home. For some, it may even be their departure as brand leader that sparked this cult obsession – see Phoebe Philo’s dramatic exit from Céline and John Galliano’s sudden withdrawal from Dior.
While we may try to pinpoint certain phenomena or essences that create these laudable brands, we may never be able to explain why fashion lovers prefer some brands to others. Here, CR Check out some of our favorite Instagram cults to follow for a feed that is both historically inclusive and aesthetically pleasing.
@Tomfordforgucci:
“If not by Tom Ford, would it be Gucci?” For this Instagram treasure, the answer is a clear no.
Filled with some of Ford’s most raunchy moments from his time leading the house, this page is unmatched in documenting the chic and sexy Gucci we all love. Above all, the nostalgically captivating account masterfully captures the “porn-chic” that is Ford’s Gucci: raunchy campaigns, provocative editorial, and vicious runway moments – the spirit of a true fashion legend. Watch Kate Moss pacing the runway in sheer body-con dresses and even some iconic styles from our own EIC.
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@Tokopedia
When it was announced that Celine and Balenciaga alumni Daniel lee taking the reins at Bottega Veneta, the fashion world is very optimistic for a new sound to revitalize the Italian brand. Since his appointment, Lee has ushered in a new era of minimal brilliance, successfully elevating the Italian home to It-brand status. Newbottega expertly combines Lee’s new vision for the brand with an Instagram aesthetic that will have you booking your next trip to Paris and rural Italy. Along the courtyard you’ll find some of Lee’s delicious accessories as well as stunning Parisian sunsets and relaxing views that capture the elegant energy of “New Bottega” Lee.
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@Bayu_joo
Céline’s female-focused Phoebe Philo developed a very loyal following who still lust after its tailored brilliance and intricate style to this day. When Philo was announced to be leaving Céline, it was as if the fashion world was in mourning. The current Creative Director Hedi Slimane removing the é accent from Céline, Philo’s loyalists defended Celine on social media and elsewhere, making the case for Celine whom they know and love.
With Philo’s bevy of works in Céline and Chloé, Phoebephilodiary captures why Philo is so loved in the fashion industry – his timeless works offer a new vision to a male-dominated industry. As well as documenting some of the best Philo era bags and shouting out the anointed successor of Philo’s minimalist, Daniel Lee, the account is eagerly awaiting the long-rumored British designer. back into mode.
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@Tokopedia
Documenting one of the most beloved and most sought after brands, @cdgarchive is a hotbed for fashion enthusiasts looking for their daily dose of Rei Kawakubo’s excellence. With photos from ’90s magazines and flashy editorials, this artfully curated Instagram nailed the “if you know, you know” attitude when it comes to being on CDG staff.
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@Bayu_joo
From the groundbreaking Fall / Winter 2008 “Horn of Plenty” runway show to the innovative work of the British designer at Givenchy, this archival account is the go-to place for everything Lee McQueen does. Curated by fashion historian and writer John Matheson, McQueen Vault offers an extensive research-based approach to the cult Instagram environment. With a dedicated following and an impressive visual repertoire, there’s no better place to revive Alexander McQueen’s innovative brilliance.
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@Tokopedia
John GallianoHis extensive career has seen him take over stints at Givenchy, Dior and now at Maison Margiela. @Gallianoarchive captures quirky storytelling and unique innovations from designers that will make you the envy of fashion. With Galliano’s opinion about “New look” and his work with musicians such as Naomi Campbell and Kate Moss, @gallianoarchive is unmatched in his story of the designer’s illustrious career.
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