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How sustainable is the future for fashion retailing? | Instant News

Sustainable consumer habits have taken on a lot of meaning over the years. The main driving forces include the realization of environmentally damaging practices, and a strong desire to make environmentally friendly choices. Furthermore, millennial and Gen Z consumers have taken over sustainable mode moving forward by becoming ecologically conscious. The new generation is looking for a fashion that is sustainable, fair and circular without limiting preferences to the latest trends. Sustainable and responsible consumers encourage brands to show transparency and continuity in their supply chain. As customers become more aware of the impact of their buying brands on Earth, brands are accelerating their efforts to attract a growing and evolving market.

Meanwhile, retailers around the world understand the flip side of fast fashion and are moving towards sustainability as they begin to realize that the hazardous chemicals and plastic waste generated due to the increased use of polyester and other raw materials are not biodegradable.

“A number of local brands are investing in sustainable collections and several international fashion houses are launching ‘green’ collections as part of their product offerings,” explained Charath Narsimhan, Managing director, Indian Terrain Fashions Limited.

“We are all aware of the bad impact textiles and fashion have on the planet. As a responsible business and professional, the industry is expected to solve this big problem, ”he added Srivastava Arpit – Country Manager of Marketing and Branding, South Asia & Thailand in Lenzing Group.

Fast Required: Slow Mode

Slow clothing represents quality and longevity and nothing is better than quality when it comes to judging a product. Be it raw materials like fibers and dyes for fair treatment of human resources, slow mode is synonymous with ensuring the best of all the elements involved in the manufacture of the product. At the same time, the final product has a longer shelf life in the wardrobe. It is part of a larger solution where the aim is to reduce the waste and exploitation of resources which makes the concept of slow mode so significant.

“We, as buyers, are not very aware of our buying patterns in the fashion flow. We are taking part in a tornado of ever-changing trends and need to stay updated and relevant, but at what cost? Fast fashion supports the glamor and glamor of the fashion industry, encouraging ever-changing trends, clothes that don’t last more than five to seven washes but are instead designed to give us a sense of confidence. Unfortunately, all of this is costly to the environment, as fast fashion retailers use non-biodegradable materials in their endless collections and deplete Earth’s resources for every garment placed on those fast-selling shelves in an attempt to cut. costs and strive to skyrocket profits. Our production process has increased 200-fold in the past 15-16 years, and consumers should pause and assess whether the implications of their buying habits are worth it. The idea that needs to be popularized among our consumers, regardless of age group, is Buy Less and Buy Smart because every purchase matters, and every product counts, “explained Varun bansal, Founding father, Vrone.

Working Towards a Sustainable Future

Indian terrain “Reaffirming Indian Terrain’s 20-year commitment to offering best-in-class quality products to customers and echoing the nation’s call to create a strong national brand, we have joined forces with Fairtrade India to create an exclusive sustainable fashion line that protects the environment and empowers Gujarat’s farmers’ Fairtrade. The Fairtrade Indian Terrain capsule collection provides consumers in India with more Fairtrade fashion choices and also makes them aware about the farmers and workers behind their daily choices.

Going forward, we aim to produce more than 50 percent of our entire portfolio from sustainable sources such as Fairtrade cotton, recycled cotton, recycled polyester, and organic and natural fibers such as bamboo, hemp, which are consciously sourced and sustainably for three years. forward. We will work with certified suppliers and highlight the traceability of the raw materials used, to ensure supply chain partners are aligned with our goals. We will also expand our sustainability initiatives to other processes through biodegradable packaging and product circularity.

We started our sustainable journey in 2019 by launching our exclusive Earth Khaki product line, which was launched as part of the SS20 collection. The entire collection is colored with natural pigments, ”he explained Charath Narsimhan, Managing Director, Indian Terrain Fashions Limited.

Lenzing Group

“TENCEL ™ and ECOVERO ™ fibers are some of the best fiber brands currently available on the market in terms of sustainability. It has been the reason for our global success. The focus starts from the very beginning – the search for raw materials. The wood used for Lenzing’s fibers comes from sustainably managed forests that are FSC and PEFC certified. This ensures that no endangered forests are destroyed. The production process for our different fibers is extraordinary.

TENCEL ™ lyocell fibers are known for their environmentally responsible closed loop manufacturing process. ECOVERO ™ fibers are produced with 50 percent less impact on water and energy compared to conventional viscose.

All of our fibers are further certified as biodegradable in soil, compost and marine environments. This fiber has one of the lowest ratings on the HIGGS Material Index – the lower the ranking the better the product. Focus from sourcing of raw materials to disposal – all of which have the least environmental impact, “he said Arpit Srivastava – Country, South Asia & Thailand Marketing and Branding Manager at Lenzing Group.

Vrone “At Vrone, we have promised not to use polyester or non-biodegradable materials in our collections, and also, we have stopped using plastic in any form. We will also be launching seasonal collections with limited and exclusive cuts. It also shortens our agenda of ‘buy less’ and will ultimately reduce waste due to the use of sturdy fabrics in the production process.

Apart from an environmentally conscious approach, we also want to work to be socially conscious in our production stream. Less environmental pollution leads to cleaner and safer societies for individuals to live in. In times of a severe pandemic, and even moving forward, we will work to provide the dressmakers with the importance and security they deserve, along with the recognition they deserve.

We envision the use of sustainable fabrics in every genre of the fashion business to be commonplace and not an option for retailers. “said Varun Bansal, Founder, Vrone.

Attract Consumers

Sustainability practices should not be limited to the final product but must also be followed for procurement and manufacturing processes. Brands can encourage consumers to be part of the sustainability movement through their product offerings, use of non-polluting raw materials, zero waste production facilities, and transparency in procurement and manufacturing processes. Furthermore, with broad support for the Vocal for Local campaign, brands have the opportunity to work towards developing local craftsmen and communities by collaborating with them for sustainable collections.

“Educate customers on the point that sustainability is about a better product in the end. The fashion supply chain has been built on the back of the cheapest price, which has resulted in many shortcuts throughout the chain. This most often leads to substandard products. Embracing sustainability gives us the opportunity to refine that approach and ensure that customers receive the best products for their hard-earned money, ”said Narsimhan.

“While aesthetics and performance have become common themes for most consumer engagement activities, this needs to be extended to topics that include sustainability. Engagement needs to be supported by consumer education on this topic. The impact of fashion and its potential to make a difference needs to be actively carried over to consumers, ”added Srivastava.

Making Sustainable Clothing Cost Effective

Charath Narsimhan, Managing Director, Indian Terrain Fashions Limited

“Use technologies like 3D sampling & biological textiles”.

Arpit Srivastava – Country Manager of Marketing and Branding, South Asia & Thailand at Lenzing Group

“We offer superior products at competitive prices making it easier for brands to incorporate this into their core product line. The continued strengthening of local supply chain partnerships in different regions is a key driver of growth in this direction. Our goal remains to make sustainable fashion accessible. “

Varun Bansal, Founder, Vrone “Eco-friendly fabrics are expensive when compared to other non-biodegradable fabrics, and as such, our main focus at this stage is to promote consumers to buy less and buy smart. Cost effectiveness plays a second priority, which we have tried to incorporate into our operations.

We want our consumers to try and limit their consumption and use every item they buy and not buy more and gradually not get hooked on this Fast Fashion funnel. “

How Bright Is The Future?

There has been a growing awareness and preference among consumers for sustainable offerings over the years. Consumers are very concerned about what they consume and how it affects the planet and people. The current pandemic has made people look within their own life choices and in a way accelerated this awareness and trend towards sustainable products. Buyers actively seek out information about sustainable options before making a purchase decision. This has driven brands to accelerate their efforts to attract this growing and emerging market, thereby bringing sustainability to the forefront and center of the way they conduct and operate their business.

“As more and more brands integrate sustainable products into their offerings, this trend will remain. Brands also work on this as a bigger part of their business goals. They are actively and permanently turning to sustainable raw materials and processes, ”added Srivastava.

“In the future, consumers will have a higher demand for sustainable products with minimum breakdowns and social implications. Therefore, the new era of consumerism is aware that it demands an increasingly environmentally and socially friendly approach, ”Bansal concluded.

With input from Charu Lamba


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How Nemozena Redefined On-The-Go Dressing | Instant News

Nemozena is based in Dubai with his roots in Milan, one of the fashion capitals of the world. The brand has always kept comfort at the heart of its design and this year, in its newest collection, Nemozena has created pieces that emphasize versatility and functionality, without sacrificing style.

The FW 20/21 collection includes a variety of blazers, bomber jacket and trouser suits that create layers of layers that provide functionality and aesthetics. It exudes warmth, plays with fabrics and cuts to give metropolitan women the confidence to face the world anywhere, anytime.

Edit Trip is a capsule collection made for women on the go. The collection not only provides a variety of options for mixing and matching different cuts, but also offers a sustainable shopping approach. It is designed to allow customers to seamlessly change their clothes while looking glamorous and chic.

Known for their reversible products, this capsule collection features innovative and changeable products to give women options on the go. The clothes have been designed to maintain the sophistication of a designer wardrobe while remaining wrinkle-free and accessible to the modern traveler. An important statement is the windproof waistcoat and wind jacket – made for a traveler on a trip to an unpredictable climate.

You can shop to your heart’s content by visiting nemozena.com

Pictures provided.


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Financial Advisers Recommend Open States Safely, but Openly | Instant News

Financial Advisers Recommend Open States Safely, but Openly | RiverBender.com


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How Turkey, Pakistan can fight a joint pandemic | Instant News

The corona virus pandemic and the resulting COVID-19 disease are increasing rapidly throughout the world, affecting a larger population. Almost every country has been affected by the plague.

The most frightening fact about this disease is that it has no vaccine or medication. It also limits human mobility because of social distance measures to prevent further spread. However, a large number of people have been affected by this disease. More than 3.4 million people have tested positive for COVID-19 so far, and nearly 245,000 people have died.

European Countries and U.S. all were affected by the virus, while the latter has the highest number of deaths so far. Death rates, especially in Italy and Spain, reached horrific heights before slowing recently.

Every continent in the world has been affected, and everyone is trying their best to overcome the pandemic and its effects as soon as possible.

On April 7, 2020, President Recep Tayyip Erdogan and Pakistani Prime Minister Imran Khan spoke on the telephone to discuss how to combat the coronavirus pandemic. In this time of need, the seriousness of the two countries in handling the crisis can help them work together more effectively.

Mechanisms and strategies will be needed to develop collaboration and cooperation in the health care sector. Initially, there was an urgent need to form a response team to deal with the effects of the coronavirus pandemic.

Pakistan, because of its weak economic system, faces many challenges. Despite the weak economic structure and the technologically disadvantaged medical sector, it will still be able to work efficiently in this important and critical response.

Medical progress

Under the leadership of Imran Khan, Pakistan has mobilized its resources to deal with COVID-19. In Turkey, medical staff have been diligently working to combat this disease. There is no right drug or vaccine for coronavirus. Therefore, the Turkish Red Crescent, health centers and hospitals have adopted a century-old technique, known as recovery serum.

This method uses plasma from a recovered patient to cure the current patient. This method is also used to cure Ebola and SARS outbreaks. This helps patients with weakened immune systems deal with viral diseases.

China was the first to use this technique for the treatment of COVID-19, while the US and Israel also received some good results from treatment. As a result, the Turkish Ministry of Health and the Turkish Red Crescent have also adopted this technique. Pakistan is also expected to use plasma therapy to cure coronavirus patients. This will help the Pakistani government make all possible arrangements to control mortality rates.

However, the limitation of this technique is that patients who recover can only donate plasma after 14 days of recovery, after the results of the second test become negative. Despite a two-week waiting period, it’s better to adopt therapy than not doing anything.

Potential and facts

Pakistan and Turkey are both serious about fighting major outbreaks and investing in medical science to find a cure. Meanwhile, the two countries can quickly track task forces to continually share information regarding any developments in combating a pandemic. This will assist government officials from both countries in arranging effective policies in combating COVID-19.

In this situation, Turkey appeared as a very crucial player against COVID-19. Turkey has sent medical supplies to more than 50 countries, including China, the US and the US.

Britain thanked Turkey by tweeting, “Thank you Turkey, valuable friends and allies for their vital contribution in the fight against coronavirus.” Such practice at times like this will encourage trustworthy and friendly relationships.

Erdogan, during his last visit to Pakistan, was said to help the country’s health care and health sciences sector with the latest technology. Now, the time has come for some concrete actions and implementation of that vision.

Turkey’s policy towards COVID-19 is very important in combating a pandemic. It has taken several important steps, such as stopping all international flights, bringing back displaced Turks, closing schools and advising social distance. Turkey also helps other countries with its generous social assistance schemes.

Joint effort

Turkey and Pakistan must allocate a budget in forming research centers consisting of renowned scientists from both countries. The team can examine the implications of COVID-19 and mobilize resources to find a vaccine.

Entrepreneurs and major shareholders of both economies can also play an important role in combating the corona virus. They can form collaborative medical exchange programs. The Alibaba Foundation and Jack Ma have also established Global MediXchange to combat COVID-19.

Pakistan and Turkey can both follow the same pattern in establishing medical exchange programs. This program will aim to establish an online communication system that will be responsible for international collaboration. This can also provide the medical team with an important communication channel. The task will be predetermined and will consist of various departments that carry out the assigned task.

To deal with the economic implications of coronavirus, a clear strategy is needed. In this case, government officials of both countries must be proactive in identifying impending obstacles. The two countries can form a joint forum for future economic collaboration and trade relations. Parliament of the two countries can play a role in formulating counter-policy actions, which can include policies that suggest ideas for legislation to deal with COVID-19.

Call Imran Khan

Prime Minister Imran Khan in a video message to the international community highlighted some of the main implications of this pandemic. In his statement, he appealed to world bodies and the international community to “launch initiatives to provide debt relief to developing countries.”

One of the main problems faced by developing countries because it is locked is the emerging famine crisis. These states are indebted without adequate reserves or reservoirs that help the economy. It is difficult for a weak economy to resist, because they are fully focused on handling COVID-19 prevention, together with providing assistance to residents.

He added that if not handled properly this could be far greater than the Great Depression. He said debt-inducing countries faced the challenge of lack of fiscal space. “The Global Initiative on Debt Removal” sounds like an welcomed initiative in facing economic challenges. This will introduce representatives from every angle with a coordination mechanism to follow. The assistance of the International Monetary Fund (IMF) to ease debt for Pakistan is an important step in that direction. This initiative is highly valued by Pakistan.

The IMF must release more packages for weak economies like Pakistan. This will help the country carry out its tasks effectively without fear of financial collapse.

Because Turkey and Pakistan are trusted allies and Muslim countries that are brothers, Turkey can also help Pakistan by spending money to stabilize the economy.

The role of China

Turkey and Pakistan, hand in hand with China, can play an important role in combating the corona virus. China’s policy in dealing with a pandemic is very important for the whole world. China has effectively controlled the spread of the disease by following full closure. This reduces the mortality rate and the cure rate has shown a significant increase.

Therefore, Pakistan and Turkey can ask for Chinese help in fighting the corona virus. Pakistan, China, and Turkey along with several other countries can adopt China’s mechanism in dealing with this viral disease by starting a collaborative program. Initially, tri-national initiatives can be taken for research centers. Other people can be invited to join later. It must also focus on sharing all related discoveries while experimenting to get the most out of finding a drug or developing a vaccine.

By following these steps, Pakistan and Turkey can work together to fight COVID-19. Both countries can also ask for help from other countries.

* International relations analyst based in Islamabad, Pakistan


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The current COVID-19 pandemic has many similarities with the Spanish Flu Pandemic of 1918-20, and many differences | Instant News

Today’s COVID-19 Pandemic Has Many Similarities to the Spanish Flu Pandemic of 1918-20, and Many Differences Also | RiverBender.com


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