The judge of the U.S. District Court for the State of California stated that a lawsuit can be brought against Google Collect data about users even if they use “private” Browse mode”.
The disputed lawsuit is a class action lawsuit filed by three Google users (Chasom Brown, Maria Nguyen, and William Byatt).Who used private Browsing modes in Chrome and Safari, Apple’s web browser, Last few years. It claims that Google tracks and collects consumer browsing history and other “regardless of user protection measures” network activity data. In this case, Brown v. Google, Reference specific safeguard measures Is private Browse mode, which is a feature provided by many browsers. On Google’s Chrome browser, this is called “incognito mode.”
However, the complaint states that Google is still tracking users privately Browsing mode, using Google Analytics, Google Advertising Management System, Google application on mobile devices, and the Google login button of the website.
Google Analytics and Ad Manager are common traffic and advertising tools for websites that provide information about: Their visibleVisitors, such as their demographic data and how often they visit the site, and help them Manage their campaigns. In fact, the lawsuit claims that more than 70% of websites use Google Analytics.
“Through its ubiquitous data tracking business, Google knows who your friends are, what your hobbies are, what you like to eat, watch movies, where and when you shop, what is your favorite holiday destination, and you What color do you like? Yes, even the most intimate and possibly most embarrassing things you browse on the Internet, regardless of whether you follow Google’s recommendations to keep your activities “private,”” the plaintiff’s lawyer said.
Koh noted that, among other things, Google has not proved that the user who made the claim has agreed to collect data confidentially Browse mode.
Google also stated that the websites visited by users agreed to accept personal data by embedding codes of Google products such as Google Analytics and Google Ad Manager. Koh refuted this argument again.
Koh said: “Google did not prove that the site agreed or even knew that its communications with users in private browsing mode were intercepted.”
Gizmodo submitted a comment to Google, but did not receive a response.Respond to edge On Saturday, the company expressed its opposition to the claims of the lawsuits and added that it will defend these lawsuits vigorously. Google’s spokesperson José Castañeda told the media that Chrome’s incognito mode allows users to choose to browse the Internet without Their Activity is saved to their browser or device.
“As we clearly pointed out, every time you open a new incognito tab, the website may collect information about your browsing activity during your session,” Castañeda said.
This case is an interesting development when Google and other large technology giants are receiving more and more scrutiny for becoming data collection giants. Although Google announced that it will phase out third-party tracking cookies in Chrome and will not establish alternative identifiers to track people, It does plan to create a “privacy protection” tool for ad targeting.Essentially, it will be Still following users Use aggregate data.
However, this new class action law stipulates that “no matter what” users, Google can obtain information about them through its various products.Point out all of us already know: Google covers all parts of the network and collects silently You can get data no matter where you are or what you do. Now, the judicial system will have to determine whether that is indeed legal.