Upcycling is the biggest trend from one year to the next. Also, fashion designers seek local sources and are digital savvy
2020 is the year when big ticket buyers put down $ 594,750 for a plastic crown at the Sotheby’s auction (the crown was worn by the late New York rap icon Notorious BIG). “Forty percent of clients this year are new bidders for Sotheby’s,” Charles Stewart, CEO of Sotheby’s, told Bloomberg. In fact, jewelery sales are booming here and at Christie’s as well, with amazing emeralds and blue diamonds hitting the market. This online convenience has extended to most categories, resulting in a decent presence at the main Instagram Live event (Sabyasachi Mukherjee’s with Bergdorf Goodman in September) and digital fashion week (Shivan & Narresh’s Wilding 20s at Lotus Make-up India Fashion Week in October) ). Some of the trends:
Thrift stores are booming
Instagram savings are when Instagram accounts sell vintage and upcycled fashions. Whether it’s @bombayclosetcleanse, @ carols.shop, or @therelovecloset in Chennai, the pandemic has made it easier for clients to remove their barriers to bringing used clothes and accessories home. Frequent collaborations with fashion-forward women, bargains for Gucci and Jimmy Choos shoes, and charities (with #chennaitaskforce, for example, for the Covid-19 relief effort) sweeten the deal.
Cecilia Morelli from Le Mill
Instagram Live festive editing
Marielle Wyse of @wyselondon is known for her dazzling velvet and knit dresses. During the Instagram Lives pandemic, she lifted clothes and encouraged feedback from customers and followers. Getting them to book in advance is easy. In their hometown, indie designers and shop owners are also starting to realize that they know their products very well. Le Mill’s Cecilia Morelli recently put together a Christmas gift acceleration guide, featuring home décor and accessories. “Everything I’ll show your boyfriend under ₹ 15,000,” Morelli began, pulling out candles from Bombay Perfumery, festive headbands from World of Style (stock for Prada), bracelets bearing the Balenciaga logo and for husbands, limited edition vases from Ashiesh Shah.
Salvatore Ferragamo x Microsoft
Is bespoke luxury possible with social distancing? Back in October, Florence-based fashion house Salvatore Ferragamo teamed up with Microsoft and technology partner Hevolus to help clients customize their iconic Tramezza range of shoes. It involves 3D reproduction, from material to color, choosing a Derby or double monk strap among others. Clients can put their initials on the sole or get their name handwritten on the inside of each shoe. With the Microsoft HoloLens 2 smartglass featuring augmented reality for optimal configuration, hopefully this ‘made to size’ technology is a sign of things to come.
Electric Pastels from Amrapali
Bold jewelry, candy colors
We’ve been interacting with Zoom a lot in the last few months and the jewelry brand is starting to take notice. The brooch has been introduced for some shining details and the layout and finish turn small, delicate jewelery into bold statements. At Amrapali, a new collection called Electric Pastel has been inspired by Chrome photography, with rose gold and two-tone enamelling in 925 silver.“After 2020, I think we can all use bright and fresh energy, ” said Tarang Arora, Creative Director Amrapali Jewels, added, “We are going into a new decade so let’s make it great.” With weddings minimized and travel plans canceled, maybe there is enough budget to go ‘grand’?
North face x Gucci
Collaboration has been steady, but the pandemic sandal must belong to Birkenstock in Arizona – thanks to input from Valentino, Proenza Schouler and Rick Owens. Meanwhile, Crocs also got a chance, with collaborations of Justin Bieber, Bad Bunny, and Post Malone. But if someone plans to return to nature’s activities this season, The North Face x Gucci collaboration will come to a complete halt. The winter jacket popular on North Face gets the most care, and the puffer jacket and windbreak come in a 70s feel. There are sleeping bags and tents as well for the complete experience.
Shivan & Narresh, and a model in their knitwear
With travel delays during lock-up many of our designers have been forced to source their threads and raw materials from India. For Shivan & Narresh, who use econyl (cloth made from marine waste) in their swimwear, the organic yarn for their resort wear comes from Bengaluru and Ludhiana. During the pandemic, they set up their own knitting unit, thanks to two secondhand knitting machines that Shivan Bhatiya bought before March. Operated by hand, machines of sizes eight and 12 are used to make thick, smooth looking knits. “It’s a dying art and we only have one operator now, but designers can make this crochet look cool,” explains Bhatiya. With plans to order more of these machines from Germany and Taiwan, they say continuous processes will be a determining factor for the industry. “We are using biodegradable sequins for surface decoration, and are moving towards vegan leather,” says Narresh.
Meissen ZX 10,000 C sneakers and a Millefiori jacket
With Illuminating Yellow (and Ultimate Gray) listed as Pantone colors for 2021, flowers aren’t leaving the mood board any time soon. Adidas Originals and German porcelain brand Meissen feature the ZX 10,000 C sneaker (₹ 16,999). Inspired by a traditional handmade flower vase, the Meissen ZX 10,000 C sneaker is made with a white midsole and a white leather top. The hidden floral design and subtle branding on the sole of this running shoe complete the picture. Another timeless staple for next year is a pero denim jacket with blooming flowers, from the SS 2020 collection. Named Millefiori (‘1,000 flowers’ in Italian), it celebrates the technique of the same name that was originally used to make beads. mosaic bead on glass.
Tom Ford’s Ocean Plastic Watch
Made from 100% marine plastic, Tom Ford is transforming sustainable hand-wear and the emergence of ethical luxury. According to him, the Swiss-made model removes the equivalent of 35 plastic waste bottles from the ocean and is stored in recyclable packaging. With its 40mm round case and black DLC stainless steel screw case, this watch is all the more attractive. Is it waterproof up to 330ft and like the case, the strap is made of marine plastic. On the website for $ 995 (approx. ₹ 73,200).
The ‘Asymmetric’ Cartier Privé Collection Tank
The Parisian House has revised the 1936 Asymétrique with a contemporary rework. First designed by Cartier in 1936, this watch is unique with its unique design. The new Asymétrique timepiece is available in platinum, pink gold or yellow gold – 100 each in progress. Cartier has also released a skeleton model featuring the new 9623 MC movement amidst bare structures, again, in a limited edition of 100 pieces per model.
Code 11.59 By Audemars Piguet Grande Sonnerie Carillon Supersonnerie
Code 11.59 Grande Sonnerie is the latest chime watch from Audemars Piguet featuring Supersonnerie technology. The plates for each of the five watches in this very limited series are made by renowned enamelist Anita Porchet. She is also famous because of him Straw enamel work, which got its name from a small decorative gold or silver spangles, or spangles, which are cut individually from sheet metal. The terraces often use antiques spangles in his work, and the ones used for the number plates in Code 11.59 Grande Sonnerie Supersonnerie are all at least a century old. CHF 710,000 (approx. ₹ 5,87,50,800).