MILAN, February 10 (Reuters) – Louis Vuitton owner LVMH and music star Rihanna have agreed to close her fashion line Fenty less than two years after launch, the French luxury goods giant said on Wednesday.
LVMH said in a statement that the ready-to-wear activities of Fenty, which is based in Europe, would be “suspended” pending better conditions.
It said an investment fund backed by LVMH L. Catterton had taken a stake in Savage X Fenty, Rihanna’s underwear line.
“LVMH and Rihanna reaffirm their ambition to concentrate on the long-term growth and development of the Fenty ecosystem focused on cosmetics, skin care and underwear,” he added.
In his first Paris residency for the Louis Vuitton collection Virgil Abloh Helms, the male Artistic Director honed one of the few remaining places where people could safely gather; retail concept store, to celebrate the world of luxury brand men. But he doesn’t stop there adding another place people can safely blend in – a custom-made outdoor “skate adventure” park that connects fans where they were last year, online, with digital AR experiences. Collectively, the event has been nicknamed “Louis Vuitton: A Walk in the Park”. The activation that accumulates with the Fall-Winter 2021 collection that lays the foundation for rich creative marketing materials for retail items comes fall.
Earlier this month, a high-concept temporary shop opened. Based in the former Conforama which is adjacent to Louis Vuitton company Headquartered on Rue Pont Neuf, the room is transformed into a colorful journey to discover men’s collections and exclusive Spring 2021 accessories. The rainbow effect of the rafters and painted walls is reminiscent of the runway Abloh created for his first Vuitton collection. A special mannequin based on the male model from the previous show and the ‘Zoooom with Friends’ characters from the Spring 2021 show (i.e. Joe the dog and the dragon character) showcases his appearance.
The residency was focused on a series of ‘Hall of Fame’ sneakers; five rare models of LV trainers were reissued for the event. According to a company spokesperson, several models of sneakers have sold out in the first week, such as the Paris colorway style, which offers 95 pairs for sale. Ditton for an exclusive version of a special Cuban style chain necklace for global cities and a re-edition of the sunglass.
Along with clothes, sneakers, jewelry, sunglasses and ready-to-sell suitcases, Abloh offers an in-depth experience of curated books, a customization table for initials or designs painted on leather goods, and the art of skater Lucien Clarke. Skateboards abutting Jamaica recently signed a contract to develop the brand’s first proper skate shoe. Abloh also made a soundtrack on the sound system.
During a two-week term, Paris adjusted its local curfew from 8 p.m. to 6 p.m., but that didn’t deter guests, who snaked around the corner on its opening weekend. Complying with strict health guidelines, visitors are allowed into the shop at once is limited to 30 people. The midday visit on a weekday saw about fifteen people waiting to enter while respecting security measures with a bustling sales activity on board.
A More Immersive Experience
Besides the shop, which is located opposite LVMH belongs to LVMH which is about to open Samaritans a retail and hotel complex, the residency was replaced by a luxury marble ‘adventure skate’ slash park installation by the Kreo Gallery just before the fall fashion show. Ideally, within the constraints of current health guidelines, Abloh intends to create a place where youth can gather outside. Simultaneously, an AR experience was launched featuring the character ‘Zoooom with friends’ popping out of the Place Vendome shop window
Autumn digital foundation
The final component of the January celebration of the Louis Vuitton men’s tribute is the Fall 2021 collection event. Much like the Spring 2021 show, this show will offer a plethora of retail marketing gold nuggets to choose from. While the industry is weighing whether the show should be live or not, Abloh is proving he can communicate more digitally. The luxury brand was originally planned for live shows for the local press and buyers but switched to a fully digital presentation in light of the ongoing Paris ban on gatherings of more than six people due to the Corona virus pandemic.
Billed as “a multi-disciplinary artistic expression of the ideas investigated in the collection,” according to show notes, the 2021 Autumn-Winter Men’s show involves multiple arts – poetry, dance and song – to convey Abloh’s point of view on dress, passion. collaborative and so on. Inspired by James Baldwin’s 1953 essay “Stranger in the Village”, the show was shot in Switzerland and Paris. Saul Williams represents the African-American poet and de facto narrator of the show as he represents one of several male archetypes portrayed by designers in the show. Abloh’s model also depicts a drifter, artist, salesman, architect and so on to explain further. The visual experience that changes from a snow scene to a marble set also features dances by Josh Johnson, music from yesiin bey, and the first trans man to walk in the show Louis Vuitton, gender poet and activist Kai Isaiah Jamal, who wrote and read poetry recited during the show too.
An offering played to a men’s fashion trope with a lot of tailored looks – a sign of hope for a return to office life? Abloh interprets this classic cut, jacket, pants and custom coat in a new elongated silhouette and oversized. Kente fabrics reimagined as tartan plaid are very prevalent and take a new twist on classic fabrication. His spring 2021 collection is back. This is the first time that through the form of a 3D cloth in the form of a building affixed to a jacket, it will definitely become a rare collector’s item. In reimagining this basic wardrobe style, designers are questioning the general notion of design ownership with the ‘Tourist vs. Purist ‘. In it he argues there are “those who observe and aspire to a domain of knowledge, and those who inhabit it,” according to the show’s notes. Louis Vuitton is also encouraging upcycling, which debuted last season and, according to Abloh via show notes, refers to three ideas. First, to reuse existing materials, in addition to recycling ideas, and finally to repeat pieces from previous collections in new ways. Accessories are a key component of every Vuitton collection. For accessories, Abloh presents a stylish duffle bag,portfolio of boxes, and show themed totes.
While the innovative artist has had success on the Belgian-born label, fans and critics still consider his years at the helm of Christian Dior to be an era that cannot be replicated in fashion. OFFICIAL celebrates Galliano on his birthday by reminiscing about some of his most iconic moments at the House of Dior.
Meanwhile, LVMH and competing fashion conglomerate Kering are known to have some of the biggest names in the fashion field – such as Louis Vuitton, Fendi, and Celine for the first, and Gucci, Balenciaga, and Saint Laurent for the latter – there are a number of labels that you may not realize are associated with other companies. If you want to learn more about unexpected fashion business offerings, OFFICIAL put together six brands you may not know other brands have.
Bourbons and boots? Old Rip Van Winkle, one expression in the iconic whiskey range, the Van Winkle family has teamed up with footwear and apparel maker Wolverine to produce limited edition boots that celebrate American craftsmanship.
Previously, American whiskey brands had co-branded items other than drinks, but this is the first time an American alcoholic beverage brand has entered the world of luxury fashion.
Is this just an isolated case inspired by a good cause or does it indicate a new trend that may see beverage companies move further into the world of co-branded luxury fashion? Could this be the next big thing in the spirit industry?
Over the last few decades, the emergence of ultra-expensive expressions has continued to expand the luxury segment in the beverage business. Bottles that sell for thousands or even tens of thousands of dollars are no longer strange, although they are still the exception.
Edrington, owner of The Macallan, has positioned the brand as a luxury item, defining the emerging market not as a customer of other whiskey companies but as a buyer of luxury goods. Taking a page from high-end fashion retailers, has opened a specialty boutique, The Macallan Boutique, to showcase the brand.
For French fashion conglomerate Louis Vuitton Moët Hennessy (LVMH) the mix of drinks and luxury is nothing new. This is a strategy LVMH has pursued for decades.
The company has shown itself to be an expert in co-merchandising its beverage and fashion brands, sponsoring tasting at luxury fashion boutiques or having beverage and fashion brands co-sponsoring stylish events.
But even LVMH, arguably the world’s best luxury brand merchandiser and manager, has stopped crossing its beverage brands into the world of fashion. You may be offered a Krug Champagne flute when you visit a Louis Vuitton shop, but you can’t buy a Hennessy silk scarf or a Dom Perignon handbag. At least not yet.
Which brings us to Rip Van Winkle’s first break into luxury fashion. The Wolverine 1000 Mile Old Rip Van Winkle boots are handcrafted in the US and are expected to sell for around $ 400.
These boots feature an upholstered heel made from the same barrels of American white oak as Old Rip Van Winkle bourbon and made from Horween Cavalier Squash leather. It includes a special edition metal fob, and comes complete with all gold hardware. The packaging imitates the red packaging used by Old Rip Van Winkle.
Paradoxically, Rip Van Winkle’s breakthrough into luxury fashion is a destination away from the haute couture world.
America lends money it doesn’t have to give to children who can’t pay it back to train them for jobs that no longer exist. That’s crazy.
I recently sat down with Preston Van Winkle to discuss the collaboration between Old Rip Van Winkle and Wolverine.
JM: Is fashion a potential growth area for high-end alcohol brands like Old Rip Van Winkle?
PVW: The world of fashion and spirit pairs well, especially when consumers are looking for lifestyle brands that match their interests. We are excited about this collaboration with Wolverine and highlighting American expertise and supporting charitable causes through the Mike Rowe scholarship foundation. This limited edition collaboration boot combines the world of bourbon making and shoemaking with features that represent both sides.
JM: What was the origin of the collaboration with Wolverine and how mikeroweWORKS the foundation ended up as beneficiary? Who is approaching whom?
PVW:The Wolverine X Old Rip Van Winkle collaboration was born as a celebration of American craft. Both of our brands make quality products in the same way we have for the last 100+ years and this partnership is a great opportunity to highlight that specifically with regard to the craftsmen and women who make it all come together.
Wolverine approached us with the idea of a partner – they had the idea that boots and bourbon pair well and we totally agree. Their current relationship with Mike Rowe and mikeroweWORKS has a natural fit to what we are trying to achieve as we have a further discussion of the longstanding legacy our two brands have in the market – a shared mission to raise awareness about skilled trade and help close the skill gap that the three of us bring together.
JM: What can the spirit industry do to support vocational education?
PVW: The spirits industry and many related industries can help support vocational education by providing resources and opportunities for the next generation of trafficking workers – we need to encourage awareness of these career paths and help open them up to more people.
The bourbon-making process is led by skilled trade experts and is something we have highlighted in this partnership – from farmers growing corn to cooperatives making barrels to refiners making bourbon – all these skilled craftsmen are needed to bring the best bourbon to your consumer.
Wolverine is a long-time proponent of skilled trade, and as a brand deeply influenced by the hands and hearts of craftsmen across multiple channels, we’re excited to bring this partnership to life.
These boots sell for $ 400 and can be ordered to order at Wolverine website. Wolverine and Old Rip Van Winkle also auctioned three pairs of boots eBay together with a signed copy of But Bourbon Is Always Good. One hundred percent of the proceeds from the auction are also allocated for mikeroweWORKS scholarship foundation.
Fans can bargain for this one-of-a-kind collaboration shoe which is a celebration of American craftsmanship and commitment to the handcrafted work used in the manufacture of quality items such as Old Wolverine boots and Rip Van Winkle bourbon.