Tag Archives: marketing

Sixth grade student CMS organizes an Ag Career Fashion Show | Public | Instant News


The sixth grade agriscience class, Food, Forests and Wildlife, holds an Agricultural Career Fashion Show on February 8. Each student chooses an agricultural career that suits their interests and then researches that career, learning about the types of skills they will need for that career, salary, what they will wear to work and other interesting facts. They then dress up in props to represent that farming career and march towards the music and party lights.

Careers reviewed include dairy farmer, sales and marketing staff, plant scientist, animal scientist, and veterinarian. Several students completed the Ag Explorer Careers survey and were matched with careers in the agricultural industry based on their personal interests. Some were surprised by their matches – such as nuclear engineers, truck drivers, and graphic designers.

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New call for regulation of junk food marketing in Germany: ‘Voluntary commitments don’t work’ | Instant News


Voluntary business commitments fail to ‘effectively protect children’ from marketing ‘unbalanced foods’. That’s the conclusion of a new report commissioned by the German Federation of Consumer Organizations (VZBV).

The study, written by Dr Peter von Philipsborn, an MD and nutritionist at the Ludwig Maximilian University of Munich, found existing voluntary commitments exclude ‘important forms of marketing’ – such as packaging targeting children and digital exposure – and offer ‘many loopholes. ‘due to unclear definitions.

The report examined foods targeted at children and found that most of the products advertised were processed foods with a high energy density and high levels of sugar, salt and saturated fat. He noted that German children are exposed to between 2,700 and 7,800 online marketing steps for such foods on the Internet each year.

The so-called ‘gap’ includes using guideline values ​​for sugar, fat and salt ‘well below’ the nutritional criteria developed by the World Health Organization. It was also emphasized that packaging is an important tool for communicating brand appeal that falls completely outside of voluntary commitments.

‘Voluntary commitment cannot work’: VZBV

This has prompted calls for the federal government to “tightly regulate” marketing to children.

“So far, the federal government has relied on voluntary self-control from the industry to limit the unequal marketing of food to children. However, unbalanced, highly processed products often result in higher profit margins than healthy foods. Therefore, it is clear that voluntary commitments cannot work, “German Consumer Association board member Klaus Müller argued.

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30% of fashion brands will close this year, claims the survey | Instant News


More than a third of fashion brands (37%) will close shops this year, 56% of retailers will close physical stores and 66% of shoppers will not visit malls next year.

Additionally, nearly one in five retailers are likely to move stores from large urban centers to local neighborhoods within the next 12 months.

The findings come from a Brightpearl survey and illustrate how customers have traveled the e-commerce route in connection with the ongoing COVID-19 pandemic and also wish to shop locally, according to a press release about the survey findings.

“Customers have moved online of course – but they have also moved to suburbs and rural cities, and that is reflected in our growing shopping habits. Retailers need to respond to this change and our data shows many are already making plans to move stores. to highway locations with increasingly strong pedestrian traffic, “said Brightpearl CEO Derek O’Carroll in a release.

In one bright spot, 58% of retailers expect e-commerce to perform much better than their rest of the business over the next 12 months, according to the release.

“Over the next year, retailers will also have to upgrade their digital games to meet growing online demand, and the expectations shaped by our new buying patterns. Several smart companies are already considering adding local collection points to their online delivery, offering to take advantage of increased preferences. “This is a very sensible fulfillment strategy, but it requires a slick operation to be successful,” said O’Carroll.

“To that end, it’s clear brands that are ready to adapt to this once-in-a-generation retail transformation will see the most success in the long term.”

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Is friendliness the next travel destination? | State News | Instant News


ATLANTA, Feb. 8, 2021 / PRNewswire / – For generations, travel has inspired storytelling in books and songs and fueled the growth of cultures and civilizations. But over the past year, the world has taken on a different kind of journey, trading passports for puzzles and beaches to watch food cravings. Now, a new survey from IHG Hotels & Resorts reveals how much people yearn for a human connection, to be with loved ones and to make new memories. Nearly 60% of respondents said they canceled until four trips (leisure and business) last year. More than half of travelers surveyed said they have now booked canceled trips or are planning to book them, with family vacations and visits to loved ones top travel wish lists for 2021. What if the pandemic is not over, vaccine rollout ignites Hope and optimism, as respondents of all age groups, 18 to 55 and older, say spending time with their families and friends is one of the main motivations for travel this year. take more trips in 2021. One in five people overall said they hope to go to a place on their wishlist in 2021, which is true for one in three travelers between the ages of 18 and 24. five times more likely to say that volunteering for a community in need was a top motivator for travel. One in three respondents said going out to eat and trying new foods was helpful. most positive impact on their vacation More than a third of all respondents, including 50 pe One hundred of those 55 and over said they plan not to travel until the COVID vaccine -19 is more widely available. Claire Bennett, Director of Customer Relations, IHG Hotels & Resorts: “It is often said that travel is the only thing you buy. makes you richer, and our survey results prove that people are hungry for these rich experiences again. But the world has changed and travel decisions need to be made more thoughtfully. Looking to the future, we’ve all had a lot of time to think about what traveling means to us, which trips are most important, and how we want to reconnect with our loved ones. , a weekend with friends, your first in-person business meeting or a special anniversary trip – our family of 16 brands are ready to help you open up the world when the time comes and welcome travelers back with confidence, as we embark “One in three workers in the world, and 40% in the United States, said the lack of business travel in 2020 had demotivated them, 40% of those who travel for business reported missing out on face to face meetings. more than half of those surveyed said that business travel allows them to “build meaningful relationships with colleagues, clients and / or clients”. Almost 45% said business travel improved their mood at work and made them more motivated. On vacation, the majority of Americans say traveling with loved ones, making new memories and spending quality time with others had the most positive impact on their mood, while most Australians said it was tourism and that for British travelers it was in pursuit of the sun. most, one in three said they “slept in a comfortable hotel bed” and one in four said “room service”. Cabin fever kills romance, as one in four respondents aged 45 and over said they look forward to privacy while on vacation. All numbers come from OnePoll, a survey-based marketing research company specializing in online and mobile surveys. It has offices in London and Bristol, UK Six thousand people were surveyed: 2000 in the US, 2000 in the UK, 2000 in Australia The survey was conducted online between January 5 and January 8, 2021 Figures shown have been weighted and are representative of adults (18 years and over) in all regions About IHG Hotels & ResortsIHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Hotel Indigo, EVEN Hotels, HUALUXE Hotels and Resorts, Crowne Plaza Hotels & Resorts, voco, Holiday Inn Hotels & Resorts, Holiday Inn Express, Holiday Inn Club Vacations, avid hotels, Staybridge Suites, Atwell Suites and Candlewood Suites.IHG franchises, leases, manages or owns nearly 6,000 hotels and 890,000 rooms in more than 100 country, with around 1,900 hotels in its development pipeline. IHG also operates IHG Rewards, our global loyalty program, which has over 100 million registered members. InterContinental Hotels Group PLC is the holding company of the Group, incorporated in Great Britain and registered in England and Wales. SOURCE IHG Hotels & Resorts.



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