CBA becomes the official partner and bank of Matildas, Junior Matildas, Young Matildas, Socceroos and many more
CBA is the largest investor in Australian women’s football
With a combination of its investments in football and cricket, CBA is sure to become the biggest supporter of women’s sports in the country.
The Partnership supports Football Australia’s new vision and strategic agenda for 15 years
Commonwealth Bank will be the largest investor in Australian women’s football as Matildas prepare for their most exciting international campaign, through 2023, and beyond.
Commonwealth Bank and sports governing body, Football Australia, today announced that CBA will become the official naming rights partner and bank of the women’s national team, Matildas, Junior Matildas and Young Matildas from August 2021. The initial four-year partnership will inject millions of dollars into the women’s football and grassroots initiatives across the country, and this is only the beginning of what is set to be an exciting new partnership.
With the new Australian Football partnership, CBA is confident of becoming the biggest supporter of women’s sports in the country, alongside its long-term partnership and support for women’s cricket that lasts for more than 20 years.
The CBA’s commitment to women’s football supports the Football Australia’s Legacy ’23 plan announced at Parliament House in Canberra in February this year. Legacy ’23 is a plan to deliver immediate and long-term community benefits and economic impact from Australia hosting our largest beach sporting event since Sydney 2000.It is football’s ambitious plan for our nation to grow through football and deliver lasting benefits. and interesting as a result of organizing this global event.
Commonwealth Bank CEO, Matt Comyn, said: “Women’s football and women’s cricket show young Australian women that they can achieve great things on the world stage. We look forward to working with Football Australia to ensure every girl and boy who plays in community clubs with the goal of playing at an elite level has the same access and support to achieve their dreams.
“Matildas has been one of the great success stories of Australian sport in recent years as the women’s game has grown and become important at home and around the world. Many players are now in some of the best leagues in the world which have helped put Australian football on the map. We are delighted to partner with Football Australia in not only supporting Matildas in their quest for World Cup glory, but equally importantly, supporting future game growth and development at all levels. “
CBA Group Executive, Marketing and Corporate Affairs, Priscilla Brown, said: “Through our support for women’s cricket, we greatly value and understand the importance of creating equal access and opportunity for all through sport. In increasing our investment in Australian women’s sports, CBA and Football Australia have committed to helping players of all ages, genders and abilities to participate in one of the country’s favorite sports, football.
“Women’s football has become one of the fastest growing participatory sports in the entire country and I am proud that our investment will be able to support more opportunities for women and girls to play the game they love at the highest level. We believe the Football Australia partnership, alongside our existing support for women’s cricket, will make CBA the biggest supporter of women’s sports in the country and we are excited about the ways we can work together to develop football from a grassroots level. to the elite. “
The CEO of Football Australia, James Johnson, said: “We are delighted to partner with Commonwealth Bank and see this as an exciting synergy between two great contemporary Australian brands. We firmly believe in strengthening the growth of our sport in women’s football, the strength of our diverse community, promoting inclusiveness in Australian football and enhancing the reputation of our national teams, both Matildas and Socceroos as we embark on a very busy international schedule. the next four years. We are delighted that the core themes of our new 15-year strategic vision and agenda, so deeply embedded in our Principle XI for the future of Australian football, are also of critical importance to the Commonwealth Bank.
“This partnership is an extraordinary representation of our bold new vision to bring the sport and new trajectory of Australian football to life. We are proud to welcome Commonwealth Bank, one of Australia’s most iconic companies, into the football family as we together embark on this exciting journey of transformation to become the center of women’s football in Asia-Pacific.
“I would also like to take this opportunity to pay tribute to the enormous support that Westfield has and continues to offer to women’s football in Australia. Westfield’s commitment, leadership and vital investment in the game over the past 13 years have helped create the current generation of champions for which we are always grateful. We continue to work with Westfield and are thrilled with Westfield Matildas taking on the Netherlands tonight. “
Head of Australian Women’s Football, Heritage & Women’s World Cup Inclusion, Sarah Walsh said: “The Commonwealth Bank’s women-focused investment will provide greater awareness of, and access to, women’s football. We want to make sure every boy and girl has an amazing experience in the game they love and stay focused on building a legacy for our sport by providing a path for girls and inspiring them to play elite football. Just three months ago, Commonwealth Bank was ranked as the strongest brand in Australia, and as a former player and administrator in the game, it is a very proud moment to have such a significant organization that dedicates so many resources to our game. “
Starting August 2021, the partnership between CBA and Football Australia will include but is not limited to:
- Official Naming Rights Partners of Matildas, Junior Matildas and Matildas Muda
- The Official Bank of Matildas, Junior Matildas and Young Matildas
- Official Partner of the Women’s Football Awards
- Matildas Fan Day Official Naming Rights Partner
- Official Partner and Socceroos Bank
- Official Partner of MiniRoos