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YouTube ranked New Zealand’s top 10 ads for 2020 | Instant News


Burger King’s cheeky rival burger rework was one of the most popular commercials of the year. Image / YouTube

Alphabet’s YouTube has released a ranking of the 10 most popular ads in New Zealand for 2020.

The list showcases creative work from some of the country’s major national advertising agencies, but also features a number of venues from some of the rising independent shops.

YouTube is a very messy and competitive media environment that does demand a level of creativity.

Fiona Walford, head of Creative Development for Google Australia and New Zealand, said the 2020 leaderboard shows there is no formula for standing out on the channel – but a little humor would go a long way.

“2020 is a year to remember in many ways – for the creative industry, it’s a year of discovery: finding new ways to create and produce, ways to tell stories in new and untested environments, and finding out what resonates with all of us. experiencing a global pandemic amid a sea of ​​uncertainty, “said Walford.

There’s plenty of humor across the board, from long-form storytelling, nodding off to competitors, to socially distanced Santa and even cheeky advertisements from top tech companies. “

The coveted number one spot this year was taken by HelloFresh for his unique work with local YouTube star How to Dad (Jordan Watson).

Amy Smith, managing director and head of marketing at HelloFresh, paid tribute to Watson for her ability to connect through humor and entertainment.

“Its focus on ‘simplicity’ when it comes to parenting is very much in tune with the simplicity that HelloFresh brings to dinner,” says Smith.

“These factors combine to create entertaining, brand-name content that ultimately results in strong audience engagement and another key metric.”

New Zealand’s Pitchblack is the only ad agency to appear twice in the top 10 list for 2020, securing second and third places.

The company’s work with Burger King resulted in what was undoubtedly one of the most memorable advertisements to hit the local market last year.

Burger King did not hold back from offending its main competitor, McDonald’s, by pointing out everything that was wrong with the Big Mac. Not satisfied, Burger King then raised the stakes by creating what it saw as a better version of the crown jewel in the McDonald’s lineup. It is ultimately a master class in competitive advertising.

Another prominent advertisement from a locally owned advertising agency can be found in the work by Motion Sickness for the Department of Home Affairs Te Tari Taiwhenua.

The agency’s ‘Keep it real online’ initiative is the headline of how to bring online dangers to the real world. The various scenarios featured in this year’s advertisement help show how our reactions to online threats do not always match the level of danger.

It wouldn’t be 2020’s list without the Covid public service announcement, and the New Zealand Police sent in with a little help from the quirky policeman who stars on the Wellington Paranormal.

Despite the enormous challenges of the past 12 months, the ad shown on the YouTube leaderboard again shows that Kiwi creativity is healthy. Hopefully this will continue.

So without further ado, here’s a rundown of all of the last year’s most popular ads.

10. Girls With Cold Feet | ASB Home Loan.

Brand: ASB
Creative Agency: WiTH Collective
Media Agencies: NZ acquisition

9. The important message of Covid-19 from Wellington Paranormal

Brand: New Zealand Police
Creative Agency: FCB NZ

8. Keep online

Brand: Ministry of Home Affairs, Ministry of Home Affairs
Creative Agencies & Media: Movement Diseases

7. Choose your type of happiness

Brand: Fly Buys
Creative Agency: Colenso BBDO
Media Agency: Mindshare NZ

6. Apple Watch Series 6

Brand: Apple
Creative Agency: Media Arts Lab
Media Agent: OMD

5. OPPO Find X2 Pro | Get out now

Brand: OPPO
Media Agents: Sinointeractives

4. Macca’s You Choose Your Cheeseburger Combo

Brand: McDonald’s
Creative Agency: DDB
Media Agent: OMD NZ

3. ‘Truly a flight before Christmas

Brand: Air New Zealand
Creative Agency: Pitchblack
Media Agent: Carat

2. The Big King XL – Big MMM Boost

Brand: Burger King
Creative agent: Pitchblack
Media agent: MBM

1. How to Have Dinner Ep 2 with New Zealand Rugby Star Richie Mo’unga

Brand: HelloFresh
Creative agents and media: Emotives

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SKMT Karachi will be the most modern medical facility in the country: PM – Pakistan | Instant News


Published in 23 January 2021 16:08

SKMT Karachi will be the most modern medical facility in the country: PM

ISLAMABAD (Dunya News) – Prime Minister Imran Khan said that the Shaukat Khanum Memorial Trust (SKMT) cancer hospital in Karachi will be one of the most modern medical facilities in the country.

In a tweet, the Prime Minister expressed satisfaction that the construction work at SKMT Karachi was proceeding at an extremely fast pace.

“Work in the SKMT Karachi basement is proceeding at a good pace after a slowdown during the COVID crisis,” he tweeted.

Imran Khan also shared some photos of construction work.

“God willing, this will be the largest and most modern SKMT hospital in Pakistan,” he said.

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Mystery still surrounds Melania Trump after four years in the White House | Instant News


Most members of the Trump clan have never strayed far from the spotlight.

But unlike the rest of the family, after four tumultuous years of Donald Trump’s presidency, former first lady Melania has done the impossible – we still don’t know who she really is.

Love or hate them, other family members dominate the headlines; Donald Trump and his three grown children from his first marriage, Eric, Ivanka and Donald Jr., are always in the spotlight on our TV screens and on our social media feeds.

But as long as that rollercoaster is the Trump administration, Melania has somehow managed to maintain her enigmatic facade.

It’s a fact even Trump’s allies have acknowledged.

Former senior adviser to the president, Kellyanne Conway, claimed in a recent interview that “there is still curiosity and mystery about her”.

Donald and Melania Trump disembark from Air Force One at Palm Beach International Airport on Jan.20.  Photo / AP
Donald and Melania Trump disembark from Air Force One at Palm Beach International Airport on Jan.20. Photo / AP

So who exactly is the real Melania Trump – and what’s the next step now that her husband is finally being rewarded from the Oval Office?

Who is Melania?

Melania Knauss was born in 1970 in Slovenia, then under the Yugoslav communist regime.

She was spotted by photographer Stane Jerko in 1987 in the city of Ljubljana, and a modeling career in Paris and Milan soon followed, before she moved to New York in 1996.

The young model met her future husband at a party two years later, and the couple married in 2005 before welcoming son Barron – Donald Trump’s fifth child – in March 2006, the same year he became a US citizen.

In 2010, it launched its own accessory line, Melania Timepieces and Jewelery, as well as the Melania Marks Skin Care Collection, but in 2017 both companies were not functioning.

Melania Trump became the US First Lady on January 20, 2017 after her husband won the 2016 election, and she and Barron moved from New York to Washington to join him at the White House in June 2017, after Barron finished the school year.

Wild theory

The 50-year-old’s unfamiliar term as first lady sparked a lot of bizarre theories and wild speculation about what was really going on behind the scenes.

Too many times, the public tends to view him in one of two ways – either as a victim caught in a loveless marriage and held hostage by a strict prenuptial agreement, or a cold, violent criminal.

The first rumors were partially inspired by her own behavior, as Melania was seen repeatedly slapping her husband’s hand at public events during her presidency.

Interest in Trump’s marriage also peaked when former The Apprentice contestant and former White House assistant Omarosa Manigault Newman claimed the first lady was “counting every minute until she is out of office and she could get divorced”.

But the scathing story written by Stephanie Winston Wolkoff, a former friend and adviser to Melania Trump, belies the common belief that the former first lady is a helpless victim, instead portraying her as someone as stout and calculating as her husband.

“He’s not just involved, he’s a supporter of it. And he’s his biggest cheerleader and sadly he’s done nothing but that,” Wolkoff said in a CNN interview after the January 6 siege on the US Capitol.

She duplicated the uninteresting depiction in an op-ed for The Daily Beast, writing: “Many still believe that Melania is helpless, but don’t be fooled; she is also an abuser, of the worst kind … Melania knows and supports. Donald and his point of view. “

Adding to Melania’s mystique are the staunch claims she uses double body to replace her at events during the Trump administration, her long and inexplicable departure after undergoing kidney surgery in May 2018, and her near total absence during her husband’s second and cursed election campaign.

Behind the scenes

First ladies have traditionally used their position to generate positive PR for the president and his administration, to support him on the campaign trail and to fight for their worthy causes.

But Melania Trump has consistently appeared reluctant to take on many public roles outside of her widely promoted “Be Best” anti-oppression campaign.

Her lack of interest in the role of first lady has not gone unnoticed.

The Atlantic showed an abnormality in October last year, right before Donald Trump’s defeat in the November 3 election.

“You know the first lady in a hundred ways: wearing couture in Vogue and blue jeans in People; sitting on the couch of the morning show or next to a late-night talk show host, who treats her gently and laughs as she gallantly cracks up some nasty jokes. , “said the article.

“But here we are, maybe at the end of this administration, and Melania is as mysterious now as when her husband walked up the steps of the White House to shake hands with the Obama family.”

Equally mysterious were his post-White House plans. Melania has revealed little about her next steps apart from her reported hopes of publishing a coffee table picture book about her personal style in the months to come.

After four years under the spotlight, Melania Trump has managed to reveal nothing about herself, other than how much she seems to value her privacy and freedom.

And now that Trump has finally left the White House, it looks like we’ll never know much about the man behind designer clothes and empty smiles.

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New Zealand’s best beaches: hidden gems | Instant News


Travel

Whale’s Bay, Tutukaka. Photo / Melinda Legg

The results are in! Today, our finalists are announced: 13 stunning Kiwi beaches chosen by you and the Travel team. Click here to see the result, and read about our 10 most popular beaches, and our three favorite wild cards.

But every New Zealander knows that some of our best stretches of sand are the hard to reach, the lesser known and the hidden gems.

Here are some of our favorite entries from readers who favored Aotearoa’s calmer coastline.

Don’t miss your chance to be crowned New Zealand’s Best Beach 2021. Please visit nzherald.co.nz/bestbeach to vote for your favorite from our finalists.

Pukehina Beach, Bay of Plenty

Pukehina Beach is the “hidden gem” of the Eastern Bay of Plenty coast. Outside of peak season, this small town of 200 people is a tightly knit community of fishermen and women, retirees and tangata whenua connected to the great Arawa waka. Beautiful beaches and beaches remind us of the old days. Many homes have been passed down from generation to generation, converted with just a touch of paint, perhaps a new deck. The cousins ​​slept all night in a bed that also housed longboards, surfcasters and kayaks. Aunts can be seen gathering kaimoana in the estuary, nannas and pop their fur babies for walks along the beach and meeting the local uncle – Hippi Pippi. From stunning sunsets to ever-changing coastal landscapes and a micro-climate of its own, Pukehina Beach with its soft white sand and turquoise waters is a truly unique Aotearoa beach experience.

Amber Stevens

Pukehina, Bay of Plenty.  Photo / Amber Stevens
Pukehina, Bay of Plenty. Photo / Amber Stevens

New Chums Beach, Coromandel Peninsula

Over the last 20+ years I’ve traveled with family and then friends, lots of picnics, lots of beach days, nights out, and some beach cricket games. The fact that you can’t drive out there weed out the crowd, and walking on it itself is spectacular! This is truly a magical part of NZ

Natalie Lions

New Friend, Coromandel.  Photo / Natalie Lions
New Friend, Coromandel. Photo / Natalie Lions

Whale Bay Beach, Tutukaka Beach, Northland

A 10-minute walk along the cliff-side gives you stunning views of the coves around Whale Bay. Once you go down the trail the beach itself has clear blue water (almost like the Maldives). Beautiful trees perfect for hammocks and small swings provide seclusion and shade, and small rock pools on either side for exploration. Among the famous beaches but with warmer water, it is a hidden gem. It is a must.

Melinda Legg

Whale's Bay, Tutukaka.  Photo / Melinda Legg
Whale’s Bay, Tutukaka. Photo / Melinda Legg

Kariaotahi Beach, South Auckland

I’ve been lifeguard for this beach for eight seasons now and been a part of junior surfing since I was 7 years old (now 21). From the experiences I have had from this beach during my time as part of this wonderful community and nature, I can safely say that it is by far the best beach in Auckland and the country.

Taylor Harvey

Karioitahi Beach, South Auckland.  Photo / Taylor Harvey
Karioitahi Beach, South Auckland. Photo / Taylor Harvey

Amodeo Bay, Coromandel

Our special slice of heaven. We first came here on our honeymoon nearly 16 years ago and have never stopped returning. It is rugged and far enough away to be quiet, so not overcrowded, and has the most amazing sunsets, and the best fishing spots are not far from the coast. This is truly a Kiwi experience. There is a river flowed by the ocean where there are many pet eels that you can feed and pat with your hands. It is surrounded by native bush and on quiet nights you can hear kiwis.

Karen Bates

Amodeo Bay, Coromandel.  Photo / Karen Bates
Amodeo Bay, Coromandel. Photo / Karen Bates

Taupō Bay, Far North

It’s special for its size, location, stunning views and chill feel. It epitomizes everything we look for on a classic Kiwi beach – unobtrusive, never overcrowded, part of a magical coastline, just a simple beach has it all. We love it.

Todd Male

Bethells / Te Henga Beach

I nominated for the best beach in west Auckland, Bethells Beach / Te Henga. It is one of the calmest, rugged beaches that are beautifully reflected on those sunny days. Always have awesome sunsets, places to swim / surf / fish, walk along cliffs, on the dunes, along the beach, special wildlife, and people from all different walks of life. You also have access to Lake Wainamu which is a short walk from the beach and is spectacular with its massive sand dunes reflecting off the lake. This cafe serves unbeatable post beach food.

Luke Campbell

Jackson Bay, West Coast

On a beautiful sunny day, you can enjoy a beautiful wild beach and feel like you are the only person in the world – sunbathing, looking for rare pebbles on the beach, at night building a driftwood fire. Just say it! On a day with wild weather, it’s like you’re in another world – foggy, rocky and desolate. One of the best spots on the NZ coastline so far.

Felicity Lynchard

Thorne Bay Beach, North Coast

Beautiful beach at Waitematā Harbor. Golden sand, shade of trees along the coast, rock pools with fresh water flowing between the rocks from Lake Pupuke. Overlooking Rangitoto and north to Whangaparāoa. Coupled with steep rises on the water’s edge for swimming near shore and avoiding rowing too far to reach deep water. Accessible only by walking around the waterfront or via footpaths from Minhaha Street – no car access so it feels more remote and secluded, yet you are less than 10 km to downtown Auckland.

Kim Leuila

For more New Zealand travel ideas and inspiration, visit newzealand.com

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Hundreds of suspected members of Italy’s most powerful mafia network face ‘maximum trial’ in Calabria | Instant News


The defendant in the trial will watch the trial from inside a cage which is prohibited. Photo / Getty Images

The largest mafia trial in more than 30 years is set to begin, as more than 350 mafia suspects and their collaborators face trial in a large custom-built courtroom in southern Italy.

On trial will be a member of the ‘Ndrangheta, a network of clans based in Calabria, at the toe of the Italian boot.

It is considered the most powerful of the Italian mafia organizations, having surpassed Sicily’s more famous Cosa Nostra.

“It is the most dangerous and exists on every continent,” said Nicola Gratteri, a leading prosecutor at the trial who has lived under police protection for 30 years.

“And it’s the richest because it has a virtual monopoly on the import of cocaine into Europe,” he told AFP, guarded by three plainclothes police officers wearing black balaclavas to hide their identities.

The maxi assembly will be held in a large room in Lamezia Terme in Calabria.  Photo / Getty Images
The maxi assembly will be held in a large room in Lamezia Terme in Calabria. Photo / Getty Images

Drug trafficking generates’ Ndrangheta around € 50 billion euros a year. The network is also notorious for its brutality – last week it claimed that a businesswoman from Calabria was killed and fed pork in 2016 after refusing to sell her land to a man with ‘Ndrangheta connections.

Defendant Mafiosi faces charges ranging from murder and attempted murder to drug trafficking, money laundering and extortion.

Also on trial are accountants, lawyers, civil servants and politicians suspected of working with mafia bosses. More than 900 prosecution witnesses will be summoned in the trial which will involve 400 lawyers.

It is the largest mass trial since the 1980s, when a similar judicial marathon held in Palermo dealt a crushing blow to the Cosa Nostra mafia in Sicily.

The trial process, which is expected to last at least two years, will take place in a fortified courthouse in an industrial area outside the city of Lamezia Terme in Calabria.

The members of the mafia on trial came from a clan in the city of Vibo Valentia, and did not include the powerful godfather based in the southern city of Reggio Calabria.

Ndrangheta boss Luigi Mancuso's guess.  Photo / Telegraph Media Group
Ndrangheta boss Luigi Mancuso’s guess. Photo / Telegraph Media Group

One of the most prominent figures on trial is Luigi Mancuso, who is suspected of continuing to run drug trafficking operations despite spending most of his adult life behind bars.

“I think the impact of the trial will be limited because it doesn’t target the most important person, apart from Mancuso,” said Anna Sergi, an expert on Italian mafia at Essex University.

“He is the youngest of 11 children, a very charismatic figure. He is considered the leader of the sect,” he told the British Telegraph. “He’s a major player in the drug trafficking and creating connections all over Europe, especially in Germany.”

‘Ndrangheta – a name that comes from a Greek word meaning “society of respectable people” – has so far only “spread” in Britain, said Prof Sergi.

“They use the London banking system to launder money from all over Europe but they don’t have as much physical presence in the UK as in other countries.”

Gratteri, the prosecutor, has deep knowledge of ‘Ndrangheta – as a boy he went to school with the children of the mafia bosses. “I understand their criminal philosophy, their reasons,” he said.

After seeing the corrupt influence of the masses in his home area, he said he had vowed to do something about it when he grew up.

Many of the defendants were arrested during a series of coordinated pre-dawn raids in Italy, Germany, Switzerland and Bulgaria in December 2019.

At one of the raided properties, police find a piece of paper with details of a secret blood oath to be sworn by new recruits’ Ndrangheta, laden with esoteric references to swords and white horses.

The raids were raids carried out by members of the police, some of whom were equipped with night-vision goggles, as well as soldiers from the Army parachute regiment and elite tactical units carried by helicopters.

– Telegraph Media Group

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